Enhancing Public Park Maintenance Systems through User Generated - PowerPoint PPT Presentation

Enhancing Public Park Maintenance Systems through User Generated Content with Hashtags Doyoung Ahn Advised by Prof. Yumi Lee Seoul National University 
 Graduate School of Environmental Studies 1 1 1

1. UGC and Landscape Architecture

Mobile Era is here… Photo by Flickr

Photo by Flickr

Photo by Flickr

User Generated Contents (UGCs) Photo by Flickr

UGC and Landscape Architecture Seoul National University, Doyoung Ahn http://www.postano.com/blog/wp-content/uploads/2013/05/content-people-01.jpg

UGC and Landscape Architecture Seoul National University, Doyoung Ahn Psychological Marketing Analysis Product Raising Development Contribution http://www.postano.com/blog/wp-content/uploads/2013/05/content-people-01.jpg

Landscape ? Architecture Photo by Flickr

Landscape Architecture User Generated Content Public Park Maintenance Seoul National University, Doyoung Ahn

2. UGC Categorization with Hashtag

most timely datasets,” the first step is finding the way to “utilize and analyze” them fully. (Taylor, 2012) Seoul National University, Doyoung Ahn - Although UGCs from SNSs provide “the richest and - It is very hard to get meaningful data from UGC easily - Should be categorized by specific tool - Normally it requires unique softwares to categorize data

most timely datasets,” the first step is finding the way to “utilize and analyze” them fully. (Taylor, 2012) Seoul National University, Doyoung Ahn → Hashtag - Although UGCs from SNSs provide “the richest and - It is very hard to get meaningful data from UGC easily - Should be categorized by specific tool - Normally it requires unique softwares to categorize data

Seoul National University, Doyoung Ahn - Hashtag: Tagging function in SNS with ‘#’ symbol - It can be a keyword to separate specific topic from SNS - Various SNSs have hashtag function http://straymediagroup.com/blog/?m=201502

Seoul National University, Doyoung Ahn - Very easy to create - No additional tool is required to gather UGC - Everyone can use and it does not require additional charge http://straymediagroup.com/blog/?m=201502

Seoul National University, Doyoung Ahn - Choose efficient keywords to manage - Encourage park visitors to use given hashtags with picture - Collect UGC with each hashtag and analyze them for enhancement ✴ With hashtag, a short explanation and picture are required ✴ Added picture helps to understand correct situation and place ✴ Location Tag is not required: limited too broad level

3. Site: Seoul Forest Park

Seoul Forest Park Location : Seoul, South Korea Area : 1.16 km 2 Annual Usage : 4 million people Seoul National University, Doyoung Ahn http://map.naver.com

Seoul National University, Doyoung Ahn http://terms.naver.com/entry.nhn?docId=1225621&cid=40942&categoryId=31922 http://

Seoul National University, Doyoung Ahn

Voluntary Report Provision Rate by Seoul Forest Park Visitors Random-target-questionnaire survey,2015 Seoul National University, Doyoung Ahn

SNSs Usage Level of Seoul Forest Park Visitors Random-target-questionnaire survey,2015 Seoul National University, Doyoung Ahn

4. Research method and result

North Area East Area West Area Research booth Seoul National University, Doyoung Ahn http://map.naver.com

Seoul National University, Doyoung Ahn

Seoul National University, Doyoung Ahn this research again #Seoulforest_Cleaning, and #Seoulforest_Suggestion (in Korean) - Total 40 people volunteered (May 1 ~ May 20, 3 weeks) - Given hashtags were #Seoulforest_Maintenance, - After they upload contents, they got short questionaries about #Seoulforest_Maintenance #Seoulforest_Suggestion #Seoulforest_Clean When visitors find old When visitors feel When visitors find too or broken facilities uncomfortableness by much dirty or messy such as light pole, some reason in the place safety fence, etc. park

Seoul National University, Doyoung Ahn

Seoul National University, Doyoung Ahn Tag #Seoulforest_Maintenance #Seoulforest_Suggestion #Seoulforest_Clean Pic. Status With Pic Without Pic With Pic Without Pic With Pic Without Pic Total 7 4 8 19 Facebook 5 2 3 10 Twitter 4 1 1 6 Instagram 3 2 3 1 9 KakaoStory 19 2 10 12 1 0 Total 44 Total 21 22 1

#Seoulforest_Maintenance Seoul National University, Doyoung Ahn With Pic Without Pic Facebook 7 KakaoStory 5 Facebook 7 5 Twitter 4 Instagram Instagram 4 KakaoStory 3 2 Twitter 5 Total 19 2

#Seoulforest_Maintenance - Park Watch is broken (1) - Maintain a muddy road (1) - Add street library book card (1) - Add more playscape for kids (1) - Clean up traffic corns (1) - Pond is too dirty (1) - Clean up construction debris (2) Want to play on ground fountain (2) - Safety fence is too ugly (3) - Set more Trash can (4) - Fix Broken Information Plate (4) - Seoul National University, Doyoung Ahn KakaoStory 5 Facebook 7 Instagram 4 Twitter 5

#Seoulforest_Suggestion Seoul National University, Doyoung Ahn With Pic Without Pic KakaoStory Facebook 4 8 4 Instagram 2 3 Twitter 1 Facebook 1 Instagram 12 Twitter 5 KakaoStory 3 1 Total 10 12

#Seoulforest_Suggestion Need Dog-Only space (1) More strict rule for camping tent (1) - Clean up traffic corns (1) - Better separation Bike road & human path (1) - Need more Coffee shop (1) - Need more vending machine (1) - Need smoking area (1) - Need more device charging station (1) - - Seoul National University, Doyoung Ahn - Need more specific direction sign (2) Set more Trash can (5) - Set more information map (4) - Control dogs in the park (3) - KakaoStory 4 Instagram 1 Facebook 12 Twitter 5

- #Seoulforest_Clean Clean up around Gate 3 (1) Seoul National University, Doyoung Ahn With Pic Without Pic Facebook Twitter Instagram 1 1 Instagram KakaoStory Total 1

- - - More strict rule for camping tent (1) - Maintain a muddy road (1) - Need Dog-Only space (1) - Need smoking area (1) Need more vending machine (1) Set more Trash can (9) - Need more Coffee shop (1) - Need more device charging station (1) - Park Watch is broken (1) - Pond is too dirty (1) Better separation Bike road & human path (1) - Add street library book card (1) - - Set more information map (4) - Fix Broken Information Plate (4) - Safety fence is too ugly (3) - Control dogs in the park (3) - Clean up construction debris (2) - Clean up traffic corns (2) - Need more specific direction sign (2) - Want to play on ground fountain (2) - Add more playscape for kids (1) Seoul National University, Doyoung Ahn http://map.naver.com

User Survey after Got UGCs Total 40 people Total 44 Contents Seoul National University, Doyoung Ahn Which range includes Which of SNS did you your age? use? 41~ 1 KakaoStory ~20 31~40 9 7 8 Facebook 19 Instagram 6 Twitter 21~30 10 24 ✴ 4 Duplicated Contents

Seoul National University, Doyoung Ahn How would you rate overall hashtaging process? 3 Very comfortable 14 Somewhat comfortable 17 Normal 6 Hard to use 0 4.5 9 13.5 18 How did you feel about Hashtaging in Park Maintenance? 6 Great way to contribute 14 Somewhat better than old way 19 Same as before 1 Old way is better 0 5 10 15 20

Seoul National University, Doyoung Ahn How likely are you to use hashtag for the park again? 2 Very likely 7 Somewhat likey 19 Neutral 12 unlikely 0 5 10 15 20 If you chose ‘unlikely’, what is a reason of it? 2 Hard to use 8 Privacy Problem 2 Doean't seem a good way 0 2 4 6 8

5. Conclusion

Seoul National University, Doyoung Ahn for public. comfortably. search. explanation and pictures, the park authority could get more detail feedback. required for reliable location be separated from social big data easily. their opinions more people. all contents perfectly yet. do not like to share their contents - People could contribute - Entry barrier is still high to elder - Due to privacy issue, some people - Through real-time - Hashtag function cannot organize - Meaningful UGCs could - Detail location tagging function is

UGC, still there are various limitations such as age barrier, privacy issue, lack of base knowledge about hashtag, etc. for park maintenance; fast feedback, detail problem configuration, user participation, etc. utilization in park maintenance, and further, landscape architecture, too. Seoul National University, Doyoung Ahn - Although the study could make entry barrier of contributing - However, the study could find clear possibilities in utilizing UGC - There is still much to learn about how to best apply UGC