Employing Multiple Pathways and Pipelines for Teacher Recruitment AACTE 70 th Annual Conference March 2, 2018 Laura Bilbro-Berry Clay Smith
Overview • National and state teacher shortages have prompted mandates for production by public institutions. • In response to the shortages and mandates, varied pathways into teacher education have been created. • A multifaceted approach to recruitment and retention is needed to meet the demand.
Literature Review • Supply and Demand and the Teacher Shortage Hussar & Bailey(2011);Noel-Levitz (2007);Ludwig, et al.(2010);Guarina, Santibanez, & Dale (2006);Smethem (2007); King (2006);Evans (1993); Taylor (2012); Jimmerson (2003) • Production Mandates and the Role of Teacher Education Programs Noel-Levitz (2007); Education Commission of the States, 2001); Arnold, Biscoe, Farmer, & Shapley (2007) • The University Center 2+2 Model Gerdman (2001);Coulter & Vandal (2007);Butterfield & Ciampa (2006);Floyd & Arnauld(2007); Locklear, Davis, & Covington (2009); Lys, Covington, Bilbro-Berry, 2011) • Issues of Retention within DE Programs Boston,Ice, & Gibson(2011);Drouin & Vartanian;Cowan (2012); Hagedorn(2005);Bean(2005);Heyman (2008) • Persistence, Engagement, and Advising Curry & Barham (2007); LaNasa, Cabera, and Transgurd(2009); Spellman (2007);
Examining Our Landscape • Enrollment trends over time • Admissions data (traditional, transfer, and post-bac) • Student surveys • Focus Groups • Current Practices used for recruitment
The Issue Universities are no longer producing enough licensed teachers through traditional programs to meet the turnover replacement need of school districts. # of Teachers Needed per Turnover Replacement Total Teachers Needed ADM projections Number 2017-2018 98,786 10,884 10,908 2018-2019 98,528 10,916 10,658 Attrition Rates from Last Reported Year (2016-17) 2019-2020 98,301 10,927 10,700 • Overall state attrition rate is 8.65% • Attrition rate for beginning teachers (fewer than 3 years experience) is 12.21% - higher than experienced teachers. Beginning teachers account for 31.7% of the teaching population in NC • The majority of teachers who leave do so for personal reasons with family relocation and retirement being the most common reasons for leaving the profession • The counties with the highest attrition rates are located in eastern NC (Jones, Weldon City/Halifax, Warren, and Bertie) North Carolina is the 9 th largest state nationwide in terms of population growth of school-age children • Sources: UNC Educator Quality Dashboard , eqdashboard.northcarolina.edu 2016-2017 State of the Teaching Profession in North Carolina , Report to the North Carolina General Assembly – G.S. 115C-12(22)
Enrollment On Our Campus… 2014-2015 2015-2016 2016-2017 972 957 1107 Master’s Degrees 1125 1092 989 Bachelor’s Degrees 118 130 Other 668 2215 2179 Enrollment Totals 2764 With baccalaureate enrollment decreasing, ECU intentionally targeted alternative populations to license candidates in non-traditional fashion. This allowed us to license more teachers to meet the needs of school districts, namely through NCTeach, our lateral entry fast-track.
Data • Collaborate with Admissions to pinpoint intended majors SAT and ACT lists (purchase) • Maintain databases of potential students for alternative and transfer pipelines • Invest in creation of a CRM to be more intentional with email campaigns • Regularly check the pulse of students
Incentives • Scholarships and Stipends – corporate donors, rewriting fund agreements • Promoting distance education programs – discounted tuition • Accessibility – utilizing online options to meet the market demand • Fast track options
Communication/Marketing • Employ a variety of communication and marketing strategies to meet each pipeline • Social Media Campaigns • Electronic email “blasts” in collaboration with Admissions • Radio, print, and website advertisements • Connection with Athletics
Connections and Engaging Students By Multiple Means *Step Guide* WebEx Office Hours / Personal Room
Connections and Engaging Students By Multiple Means Screencast Videos: screencast-o-matic.com
Reaching Students “Where They Are” Special Populations Field Office
Engagement • Open House and Extended Open House (UG) • iTeach Day – Special Event for UG Recruits • Partnerships – 43 school systems, 20 community colleges • Recruitment visits – middle schools, high schools, career fairs, school districts, community colleges
Questions?
Contact Information Laura Bilbro-Berry, EdD Director of Partnerships and Enrollment Management bilbroberryl@ecu.edu; 252-328-1123 Clay Smith, MAEd Special Populations Director smithclay@ecu.edu; 252-737-4163
Recommend
More recommend
