>> Advisory - Technology - Outsourcing WebCheck eCommerce Forum 5 th June 2013 Empower Manage Create Simplify >>
What is WebCheck? Originally launched in 2008 by Fáilte Ireland (National Tourism Development Authority Act with the aim of guiding and promoting the Irish tourism industry) The scheme was intended to assists enterprises in the tourism sector through strategic and practical support in order for these enterprises to acquire competitiveness The scheme reviews existing websites and offers on consultation services with a view to improving website visibility, navigation and usability. 2013 - Economic and Management Consultancy Services Ltd. 2
How was the project conceived? MCA was part of the ICT-VN project which had the aim of promoting ICT usage by SME’s to increase competitiveness Malta decided to work with Fáilte Ireland and to study the possibility of transferring the WebCheck Project to Malta The 1 st project launched by MCA consisted of the Analysis of the transferability of the project and recommendations on the adaptations needed for Malta Following this project the WebCheck Project was launched in Malta 2013 - Economic and Management Consultancy Services Ltd. 3
Why Tourism? Overall, some 12% of employed persons are involved in tourism- related activities Tourist Arrival figures reached over 1.3 million with expenditure of about € 1.19 billion In line with mission of MCA… To facilitate the development of an environment that is conducive to investment, innovation and continued social and economic growth 2013 - Economic and Management Consultancy Services Ltd. 4
Project Structure Project Funded and managed by: Supported by: Consultants: 2013 - Economic and Management Consultancy Services Ltd. 5
Aims and Objectives The main objective of the WebCheck Scheme is to improve Malta’s competitiveness by improving the web presence and online offering of local businesses. This entails: Conducting website audits for eligible licensed serviced accommodation entities through the use of an audit checklist and e-business consultant visits The preparation of an audit report that will assist participating entities in improving their web presence The presentation of success stories to promote the scheme’s success. 2013 - Economic and Management Consultancy Services Ltd. 6
Eligibility Criteria Hostels, Guest Houses and/or 2, 3, 4 star hotels Not part of an international hotel chains Licensed by Malta Tourism Authority 2013 - Economic and Management Consultancy Services Ltd. 7
Process 8
What issues are tackled Social Emphasis Travellers have always relied heavily on recommendations for trip inspiration and planning, and social media and online review sites have made peer commentary much more visible and accessible. TripAdvisor has more than 100m reviews and booking.com more than 20m 2013 - Economic and Management Consultancy Services Ltd. 9
Functionality and Usability Functionality and Usability refer to the presentation of a website, in terms of design and content. It considers those elements that affect the user experience the website is able to create. Include:- Physical Design in terms of use of colours, menu positioning etc Broken Links Spelling Mistakes Mobile Experience 2013 - Economic and Management Consultancy Services Ltd. 10
Search Engine Optimisation Optimizing a website for Search Engines can boost website visits. Websites are being tested for availability of:- Website Titles Meta Tags Alt Tags Keywords 2013 - Economic and Management Consultancy Services Ltd. 11
Contact Info Contact Information Matthew Castillo Management Consultant Economic and Management Consultancy Services Ltd Level 2, Regional Business Centre University Heights Msida, MSD 1751 T: +356 2777 2572, +356 2134 1848, F: +356 21 318677 Email: matthew.castillo@emcs.com.mt 2013 - Economic and Management Consultancy Services Ltd. 13
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