DYNAMIC INNOVATIVE SUCCESSFUL
RESULTS ARE MORE IMPORTANT THAN TRADITION PrimeWine Group consists of four independent companies Our sales team has access to the majority of our customers Systembolaget AB (the Swedish Alcohol Retailing Monopoly) that import and sell wines to the Swedish market. In 2009, via our offjces in Stockholm, Gothenburg and Malmö. We in 2006 to 2012. PrimeWine Group began its collaboration with Solera Beve- also work closely with leading food wholesalers who provide Our fresh approach to development, sales and marke- rage Group, the leading Norwegian supplier, as part of our us with professional sales and distribution to all parts of our ting means that today we are the gateway to the Scandina- aim to become Nordic market leader. This collaboration market. vian wine market. Primewinebar in Stockholm is an excellent strengthens our logistic and administration capacity, and Since its start in 2002, PrimeWine Group has enjoyed rapid illustration of our innovative way of thinking; it serves as both provides us with even better access to the Swedish, Nor- and planned growth. Our achievements include obtaining a showroom for our producers and as a feeler out into the wegian and Finnish markets. the most new listings in the product range ofgered by market.
OUR AIM IS TO EXCEED ALL EXPECTATIONS Since we started PrimeWine Group in 2002, we have esta- market is also very important to us and we possess uni- out our organisation, creating valuable synergies and blished ourselves as one of the leading Swedish importers, que, in-depth expertise in this area. Today we work closely adding value. dealing mainly in wine with some other high-end alcoholic with more than 600 restaurants and hotels in Sweden. Our beverages. From the very beginning, our goal has been to customers range from small local establishments to exclu- WE EXPECT A LOT FROM OUR PARTNERS, AND exceed all expectations. And we can happily say that is ex- sive restaurants and nightclubs, as well as hotel and restau- ASK THEM TO EXPECT A LOT FROM US actly what we have done. rant chains. At present, PrimeWine Group markets and sells over 500 Today, PrimeWine Group consists of PrimeWine, Mon- quality wines. Several of them are well-known success stories dowine, BGS Wine Import and Multibev. In 2009, we OUR STAFF MEMBERS ARE THE – Casas Patronales and Laroche being two obvious examples. began a very close collaboration with Solera Beverage FOUNDATION OF OUR SUCCESS We are not claiming that our producers’ good results are Group, Norway’s leading group of companies in wine The Nordic markets difger in several respects from other solely due to us – every successful venture stems from the and spirits. This collaboration was the obvious next step European markets due to the existence of a state-controlled profound understanding and close working relationship in our shared ambition to create the Nordic regions sales monopoly regulating the consumer market. between us and our partners. leading operator in the wine and spirit market. At the This means there are no shortcuts to success – it is only PrimeWine Group creates long-term relationships, brand same time, we have acquired signifjcantly enhanced possible to succeed on the basis of sound knowledge and building and development our priorities, rather than a representation on the Norwegian and Finnish markets. professional conduct in purchasing, sales and logistics. constant search for new suppliers with new products. From its inception, PrimeWine Group has enjoyed rapid Wines do not sell automatically, no matter how excel- We prefer to maintain two-way communication with our and planned growth. PrimeWine was the importer that lent or well-known they may be. This is why we always work producers, providing advice and specifjc support so that carried ofg most of the acclaimed Swedish Allt om Vin proactively, conducting ongoing sales analyses so we are they can develop the production methods, wines and pack- (All about Wine) magazines accolades and prizes in 2006; able to support our products with marketing that sells. We aging best suited to the Swedish market. and in 2006 to 2012 PrimeWine Group won most of Sys- carefully track all movements on the market to be able tembolagets procurement transactions and obtained to predict the actions of purchasers, consumers and our the most new listings. In 2008 we were identifjed as a Gasell- competitors in the future. företag, an accolade awarded by the prestigious Swedish A dedicated team at PrimeWine Group works exclusively business newspaper Dagens Industri to companies that on new tenders and procurement processes. show exceptionally strong growth and innovative energy. Even though PrimeWine Group is a relatively young com- We also have triple A (AAA) status for the highest credit pany, all our stafg members have many years experience rating. from the industry in purchasing, sales and logistics. We work In addition to our focus on Systembolaget, the on-trade systematically to ensure that expertise circulates through-
ABOUT THE COMPANIES IN PRIMEWINE GROUP A CAREFULLY SELECTED BLEND OF COMPANIES PrimeWine Group consists of PrimeWine, Mondowine, BGS Wine OUR JOINT FINANCES GIVE Import and Multibev. We also opened our Primewinebar in the US A BETTER MARKET POSITION spring of 2008, an independent company that serves as a show- All companies within PrimeWine Group have joint fjnances, room and a marketing channel for our wines. distribution and stock-keeping. This allows us to keep costs In 2009 we began to collaborate with the leading Nor- down while creating the best possible bargaining position. It wegian supplier, Solera Beverage Group, which has six well- also means that the various PrimeWine Group companies can established companies in its group: Cuveco, Engelstad, ofger our partners the security, sound fjnances and service Stenberg & Blom, Eurowine, Multibev and Best Cellars. Th- of a big company with the closeness and fmexibility that can rough Solera Beverage Group we also gain access to distri- only be found in a small one. Our triple A (AAA) status is OWNERSHIP bution in Finland. proof of our high credit rating. PrimeWine Group is owned by its three founders, Filip Grufman, Henrik Our collaboration with Solera Beverage Group provides Our collaboration with Solera Beverage Group makes us Björck, Peter Stern and Andréas Ståhl. In 2009, the Norwegian Solera Beverage Group became part-owner of PrimeWine Group. us with a signifjcant enhancement of our Management even stronger in terms of logistics, administration and stock- and Board of Directors, and with increased synergies within keeping on a Nordic basis, while our interfaces with both EMPLOYEES logistics and distribution. This collaboration is a key feature market and suppliers increase appreciably. Through Solera At present PrimeWine Group has 48 employees (110 in total in Solera of our strategy to establish the Nordic region’s strongest Beverage Group we also have an opening into the Finnish Beverage Group). group of companies in wine and spirits imports. market. SOME OF OUR BRANDS The difgerent companies give PrimeWine Group many Billecart-Salmon, Boutinot, Champagne valuable and alternative interfaces with the market. Our Diebolt-Vallois, Cusumano, De Luze Cognac, Domaine Weinbach, J García Carrión, Las Moras, Graham Beck, Heartland Wines, Kopke, sales team can cover all the Nordic markets via our offjces Laroche, MGM, Osborne, Rijk´s Private Cellar, Schloss Gobelsburg, Clos in Stockholm, Gothenburg and Malmö in Sweden. PrimeWine and PrimeWine was one of PrimeWine has been du Val, Champagne Henriot, Valdespino, Bodegas Roda, Alvaro Palacios, We also work closely with the three leading food and Mondowine is proud the companies to be nominated for the 4th Alexandre Bonnet Champagne, Jeanneret Wines, ZGM and Indomita. kitchen equipment wholesalers in Sweden – Martin Olsson, to have the highest nominated for Ernst consecutive year in a THE GROUPS TURNOVER Menigo and Servera. Large parts of PrimeWine Group’s range solidity rating; & Youngs world wide row the “Gasellföretag 2007 – $50,166,000 / € 34,600,000 AAA. The rating is a recognized award; - growth company are included in their selections and through them we have 2008 – $71,200,000 / € 55,830,000 fjnancial indicator to “Entrepreneur of the of the year award” access to well-established connections, as well as profes- 2009 – $83,520,000 / € 56,532,000 potential investors of Year award 2009” by Swedens largest sional nationwide sales and distribution. 2010 – $112,146,000 / € 83,300,000 EUR debt securities. Triple fjnancial newspaper; 2011– $ 138,891,000 / € 99,981,000 EUR A stands for “Credit Dagens Industri. risk almost zero”.
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