INTERNATIONAL CONFERENCE ON CSR AND COMBATING MALNUTRITION: OBTAINING MILLENNIUM DEVELOPMENT GOALS (MDGs) IN INDONESIA Keynote Address Dr. Hein Roelfsema Kofi Annan Business School Grand Sahid Jaya Hotel, 13 – 14 December 2010
Internati Internati ernational ernational nal Confere nal Confere rence rence nce on CSR nce on CSR and Comba and Comba bati bati ting ting ng Malnutri ng Malnutri utriti utriti tion: tion: n: n: Obtai Obtai aini aini ning ning ng MDG ng MDG DGs in Indone DGs in Indone nesi nesi sia sia Decembe Decembe ember ember r 13 – 14, 2010 r 13 – 14, 2010 Jakarta, Jakarta, , Indon , Indon onesi onesi esia esia CS CSR R an and Bu Busi sine ness ss Educ ucati ation on Current Practice Cu and Future re Direct ction ons s Dr. r. Hein Roelfsema ma Kofi fi Annan Business ss School
Internati ernational nal Confere rence nce on CSR and Comba bati ting ng Malnutri utriti tion: n: Obtai aini ning ng MDG DGs in Indone nesi sia Decembe ember r 13 – 14, 2010 Jakarta, , Indon onesi esia Wha hat t my y pr present sentatio ation n is no not abou bout: t: • What is CSR? • How should we conduct and measure CSR ? • Why should firms engage in CSR? • Are business students potential criminals on whom social responsibility needs to be forced? • It is about how CSR can be incorporated in business education.
Internati Internati ernational ernational nal Confere nal Confere rence rence nce on CSR nce on CSR and Comba and Comba bati bati ting ting ng Malnutri ng Malnutri utriti utriti tion: tion: n: n: Obtai Obtai aini aini ning ning ng MDG ng MDG DGs in Indone DGs in Indone nesi nesi sia sia Decembe Decembe ember ember r 13 – 14, 2010 r 13 – 14, 2010 Jakarta, Jakarta, , Indon , Indon onesi onesi esia esia CSR and Strategy Value creation, the mindset: profitability in not about profits CSR and Marketing Are we in the right business for society and Brand Management are we the right people to do it? Risk Management Resources, competitive forces and Stakeholder Commitment sustainable business models Future Consumer preferences CSR and business processes Do we share with and give back to society? CSR and HRM Are we doing things the right way for society? Intrinsically motivated people are more productive Workers who can contribute to society may be paid less… Higher worker commitment, motivation, and retainment
Internati ernational nal Confere rence nce on CSR and Comba bati ting ng Malnutri utriti tion: n: Obtai aini ning ng MDG DGs in Indone nesi sia Decembe ember r 13 – 14, 2010 Jakarta, , Indon onesi esia CS CSR R i in n b bus usin iness ss s scho hools: ls: Fut utur ure d dir irectio tions ns • Profit = value creation = innovation – Value creation often starts with assessing social needs – CSR is a motivation for value creation and innovation • Social entrepreneurship, social venturing, and corporate social entrepreneurship • CSR and leadership: how to inspire people?
Internati ernational nal Confere rence nce on CSR and Comba bati ting ng Malnutri utriti tion: n: Obtai aini ning ng MDG DGs in Indone nesi sia Decembe ember r 13 – 14, 2010 Jakarta, , Indon onesi esia Bu Busi sine ness ss E Educ ucation ation a and nd C CSR SR: : The he e ext xterna nal l e envi vironme nment nt • The domains of corporate contributions: – To large, global problems such as climate change, heath, and povery, through global governance and alliance, – To smaller social problems that need innovative answers the government cannot provide: business is about entrepreneurship and innovation, • CSR in Emerging markets with weak states: CSR as public services and policy • CSR in developing countries: catalist for aid coordination
Internati ernational nal Confere rence nce on CSR and Comba bati ting ng Malnutri utriti tion: n: Obtai aini ning ng MDG DGs in Indone nesi sia Decembe ember r 13 – 14, 2010 Jakarta, , Indon onesi esia The Kof ofi i Annan nnan Business siness School ool • Aims to support the achievement of the MDGs by means of entrepreneurship, • It supports business schools and individual students of humble background to contribute to sustainable economic development in their home country, • Activities: – Together with PA-CSR Indonesia we organize a research paper contest on how entrepreneurs can contribute to society, – we provide scholarships for students from Trisakti to study abroad – In 2012-14 we aim to organize a tour on sustainable economic development, entrepreneurship, and MDGs together with ITCEE, Bhakti Limadaya Foundation, Majalah Guruku, and hopefully others.
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