DOWNTOWN DEALS Discounted activities for college students in Columbus, OH
The Problem Although Columbus ofgers a wide variety of experiences, students are not able to explore the city due to their low-incomes. Students are often too busy to research deals, and are not knowledgeable about what is available to them.
Three Push the Information We will stimulate the economy and students’ involvement Possible by creating an easy email/text sign-up system for deals and information. Solutions Easy, Custom Selection We will increase Columbus’s fmow of money and inspire diverse experiences for students by creating a search page with fjlters to look for specifjc deals. Describe and Inspire We will raise awareness/accessibility and inform students by providing descriptions of activities near all campus.
SOPHIA BAUER Building About Sophia the best Sophia Bauer grew up in Springfjeld, MO. She recently moved back to Columbus for her second year at OSU. Persona Recently, Sophia got a job at the RPAC where she works 10 hours a week and gets paid minimum wage. She recently joined a business fraternity known as Alpha Kappa Psi to expand her social networks and make friends. She also joined a women’s fjtness group called CHAARG. Business Major at The Ohio State University With all of her new friend groups, Sophia is looking for unique activities around “ It’s hard to think of fun Columbus that fjt her budget so she can create as many memories as possible. weekend activities that ” I can afford in Columbus. Attributes: Motivators: - Interested in art - Stay healthy - Passionate about health & fjtness - Spend time with friends - Loves to socialize - Save money - Advocates for women - Make college memories
The Line Return Home The Decision Sophia and her friends After discussion, the girls Sophia’s Sophia Googles “Things arrive at COSI and get in decide to try COSI next to do in Columbus.” COSI line to buy tickets where weekend. They return to stands out. they see the price is $25. campus to save money. “I’ve never been to COSI, “Oh crap, I didn’t realize this “This blows. Now I’m going to Journey It looks so fun!” was going to be this expensive” have another boring Saturday.” BEFORE Saturday 10:00 am 10:30 am 10:50 am 10:15 am 10:45 am 11:00 am Planning Heading Out Discounts? Sophia and her friends After discussion, the Upon arriving at the ticket are texting in order to girls request an Uber counter, they ask about figure out how to to go to COSI. student discounts. They spend the day. learned there is no discount “I can’t wait to see unless you buy directly from “I want to do something the exhibits at COSI!” the university beforehand. new and exciting” “That’s stupid, I wish I could get them online right now.”
Sophia’s The Line The Decision Sophia goes on the new Sophia and her friends E x p l o r e C O S I discount website and looks for arrive at COSI and get in After receiving a good deal. COSI stands out the will-call line to receive Journey wristbands, the girls since it is only $8 a person. their entry wristbands. enter the first exhibit. “I’ve never been to COSI, It looks “This place looks awesome. I so fun and it’s a great price!” can’t wait to explore” “Woohoo” AFTER Saturday 10:00 am 10:30 am 10:50 am 5:00 pm 10:15 am 10:45 am 11:00 am Planning Heading Out Original Price Return Home Sophia and her friends After printing out the Upon arriving at the ticket The girls return to are texting in order to tickets, they request an counter, they realize that campus. figure out how to Uber to go to COSI. the original price is $25. “We just had so much spend the day. “I can’t wait to see “Wow, we just saved so fun and I will remember “I want to do something the exhibits at COSI!” much money” this for a long time.” new and exciting”
Imagining the Experience Realistic Crazy Good Bad
Task 1 Sign-up to receive text or email ofgers 2 Analysis Search for activities by applying a fjlter 3 Browse the most recent discounts 4 Purchase a discounted activity This is a list of possible tasks Importance 5 Create a student account that Sophia might perform 6 3 through the website. Analyzing 6 Log onto account the tasks on a chart of 2 importance to the user and 4 frequency of it being used Frequency helps to fjnd the most important features of the website. 1 5
The Prototype After researching the problem and idealizing possible solutions, It is time to start designing the website interface. Analysis of our persona Sophia, her user journeys, her possible experiences, and potential tasks through the website will help guide decisions about the design and navigation of the website.
Wireframes Featured Page All Deals Page Activity Page
Initial USERS Task One Task Two Task Three Task Four Usability 1 Testing 2 We tested three users with our wireframe prototype. The results 3 were successful except for a slight misstep when participant one hit “reset” instead of 1 3 Browse featured discounts Apply fjlters “submit“ when applying fjlters. 2 4 Search for a deal Buy discounted tickets
Branding the Idea Raleway Light Raleway Medium Raleway Bold # # # # # 1 2 E 2 B 7 4 6 F 1 B 5 3 E 2 E 7 E 6 0 8 B 3 2 E 2 6 6 B 0
Initial Website Design
Initial Website Design
Initial Website Design
The Test After creating a functioning prototype of the website with HTML & CSS, we tested users who were similar to our persona. By testing 5 college students, we learned what was working and what needed improvement.
Do you Eunice This website looks like it is for getting some bargain deals for things in Columbus. Looks like it would be good for fjnding cheap dates. GET it? Nina It looks similar to D-Tix for OSU. We asked fjve participants what Matthew they thought the purpose of the It is like groupon to get deals and discounts! website was based ofg of their fjrst impression. Francis This website is to fjnd discounts for recreational activities Colin It looks like groupon. You can fjnd activities and deals in the downtown area.
Can you USE it? USERS Task One Task Two Task Three Task Four 1 Make an account 1 2 Search activities by applying a fjlter 3 2 Browse the most recent discounts 4 Purchase discounted tickets for COSI 3 4 5 Flawed Success Failure Success
Revisions Adding a “sort by” feature
Revisions Fixing the Log-in Issue Before After
Revisions The Button Before The Button Now Deselected Deselected Hover / Select Hover / Select When the button was deselected, it looked like it was deactivated. Another issue was that only the words acted as a button and went to the next page.
Smaller Revisions Price Range Placeholder Top Navigation Switch Before Before After Attempt The top navigation needed reordered to remove confusion on where the most deals could be found. The Price Range Final Solution placeholder text confused users that it was already fjlled out.
Did you Eunice Yes, It was simple and straight forward. I would use it because I was just looking yesterday for something to do in Columbus. LIKE it? Nina Yes, especially because it looks better than D-tix, and was easier to navigate. It has a good color scheme and clear prices. We asked fjve participants Matthew what their overall impression Yes! I don’t know a lot about Columbus, but this site was clearly organized and would of the website and concept. be helpful. Would they be willing to use it Francis again in real life? Would they Yes! Downtown Deals was easy to use and well organized. I like the way it looks. recommend it to a friend? Colin Yes! It is visually appealing and well organized. I really like how the activities light up.
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