DIY Meal Kit Delivery Industry Deep Dive CAND on April 19, 2017 - PowerPoint PPT Presentation

DIY Meal Kit Delivery Industry Deep Dive CAND on April 19, 2017

Contents Current food industry trends A look at the meal delivery space The DIY meal kit players More information on Meez Meals 2

Key food related trends Time compression Personalization/customization Localization Transparency Food passion 3

Millennials & Gen Zs have a strong affinity for cooking 76% of Millennials say they like to cook (doing it on average 4.9 times per week) 44% of Millennials say they are cooking more than last year and 89% want to get better at it 70% of all consumers say it is important, “to feel same consumers’ buying 18-34 buying good about food I put into my body” power today power over next 10 years Over the next 10 years, Millennials will increase their average annual household spending by nearly 50% 4 Sources: Technomic Inc. 2014 Online Food Purchase Survey , Technomic Inc. Healthy Eating Trend Report 2014, & YPulse

Many players serve the dinner market High Non- dinner Ability to grocery deliver on current eating trends Restaurant Restaurant dinner Low non-dinner away from home Low High Meal prep effort By plotting the dinner-at-home competitors on the dimensions of fulfilment of eating trends and level of effort in meal prep, it is possible to get a clear picture of the key market segments Dinner-away-from-home and non-dinner occasions are defined as outside our competitive set With the exception of weight-loss programs (less than 2% of consumers strictly follow some kind of diet 1 ), historically, no dinner-at-home occasions were served via a subscription/commitment model 5 1 Technomic’s 2014 Healthy Eating Consumer Trend Report

Substantial consumer pain exists within the huge $210 billion dinner-at-home occasion The household dinner planner struggles with a difficult choice virtually every night. Compromise my other activities by Serve my family delivery/take-out or a cooking from scratch and having to frozen dinner, which I don’t see as come up with recipes, shop, chop, OR healthy or good-for-us, purely for the prep, clean-up, etc. (and try and be time savings. good at it too).

Currently, a crowded field is vying for a piece of the largest eating occasion DELIVERY APPS MUST SOLVE THE PROBLEM! WHAT ABOUT THE MEAL-KIT PLAYERS THEN? 7

Meez’s offering designed around eliminating pain at dinnertime Rotating menu Website with All consumer of 10+ items We chop, prep, ability to has to do is each week and measure customize for follow simple from 300+ all ingredients allergen or recipe card to consumer and make all taste assemble validated the sauces preferences and/or heat recipes 8

20-40 minutes for great tasting, creative meals from scratch 9

With Meez you can personalize your master profile or individual recipe 10

Meez utilizes local kitchens and leverages local farms, suppliers, and partners 11

Meez's consumer friendly offering is recognized by customers 5 Stars 84% 4 Stars 12% 3 Stars 1% 2 Stars 0% 93 1 Star 3% 5 Stars 46% 4 Stars 17% 3 Stars 8% 2 Stars 13% 1 Star 16% 5 Stars 43% 4 Stars 11% 3 Stars 7% 2 Stars 8% 1 Star 31% 5 Stars 16% 4 Stars 12% 3 Stars 9% 2 Stars 16% 1 Star 47% 5 Stars 59% 4 Stars 0% 3 Stars 3% 2 Stars 30% 1 Star 7% 12

Food Tasting & Q&A 13