10/09/19 DIVERSITY EQUITY & INCLUSION FOR THE EVENT PLANNER 1 OUR TIME TOGETHER • TIPS FOR IDENTIFYING DIVERSITY TARGETS • LEARN THE BASICS OF CULTURALLY COMPETENT PLANNING • EXPLORE CULTURALLY COMPETENT PROMOTIONS 2 1
10/09/19 WHAT IS CULTURE? 3 4 2
10/09/19 Why Diversity, Equity, & Inclusion? • PRODUCTIVITY • GLOBAL MARKET PLACE • REDUCED RISKS • CREATIVITY • PROFITS • SOCIAL MEDIA IS THE NEW “GREEN BOOK” 5 Why Diversity, Equity, & Inclusion? If we fail at cultural competency, • It is costly, to our own success and development • It impacts our quality of life in an identity- diverse society • It impacts the distribution of services that can help mitigate negative stereotypes. 6 3
10/09/19 7 UNDERSTANDING IDENTITY ABILITY RACE RELIGIOUS ETHNIC NATIONAL SEXUAL ORIENTATION GENERATION GENDER SOCIO/ ECONOMIC 8 4
10/09/19 UNDERSTANDING IDENTITY 1. DO WE HAVE AN UNDERSERVED POPULATION? (GROWTH) 2. WHY IS THIS DEMOGRAPHIC UNDERSERVED? (BARRIERS) 3. HAS THERE BEEN A DECLINE? (CUSTOMER EXPERIENCE) 9 AREAS OF OPPORTUNITY • STAFF COMPETENCY • COMMUNICATION • ACCOMMODATIONS • MEETING DESIGN • REPEAT BUSINESS This Photo by Unknown Author is licensed under CC BY 10 5
10/09/19 Cultural Bias Cultural Bias Experience Experience Personal Bias Personal Bias Mood Mood Contextual Noise COMMUNICATION Information Transfer PROCESS 11 12 6
10/09/19 DEFINITION OF PREPARES INTERCULTURAL COMMUNICATION The sending and receiving of messages across languages and cultures. It is also a negotiated understanding of meaning in human experiences across social systems and societies. 13 DEFINITION OF INTERCULTURAL COMMUNICATION OBSERVES 14 7
10/09/19 DEFINITION OF INTERCULTURAL COMMUNICATION COMPARES 15 DEFINITION OF INTERCULTURAL COMMUNICATION REFLECTS 16 8
10/09/19 DEFINITION OF INTERCULTURAL COMMUNICATION INQUIRES 17 DEFINITION OF INTERCULTURAL COMMUNICATION RESPECTS 18 9
10/09/19 DEFINITION OF INTERCULTURAL COMMUNICATION EMPATHIZES 19 DEFINITION OF INTERCULTURAL COMMUNICATION TAKES RISKS 20 10
10/09/19 MEN & WOMEN GENERALLY COMMUNICATE DIFFERENTLY 21 KEYS TO EFFECTIVE INTERCULTURAL COMMUNICATION UNDERSTAND THE FOLLOWING: • Everything we do or don’t do sends a message • Communication is about persuasion; it is not neutral. • Communication is complex. • Communication occurs through many channels (more than one manner). • Communication means building trust. 22 11
10/09/19 23 This Photo by Unknown Author is licensed under CC BY-NC-ND 24 12
10/09/19 This Photo by Unknown Author is licensed under CC BY-SA 25 WHICH IMAGE DO YOU PREFER? WHY? This Photo by Unknown Author is licensed under CC BY-SA 26 13
10/09/19 DIFFERENT COMMUNICATION STYLES FOR DIFFERENCE GENERATIONS 27 CONFLICT STYLES 28 14
10/09/19 DIRECT STYLE • Meaning inside the verbal message • Precise and explicit language use • Reliance on face to face resolution of disagreements • Speaking your mind • Verbally assert difference of opinion • Persuasion through reasoned argument • Substantive disagreement focus 29 INDIRECT STYLE • Meaning “outside” the verbal message • Ambiguity and vagueness in language use • Reliance on third parties for resolution of disagreements • Discretion in voicing goals • “Talk around” disagreements • Persuasion through facework • Relationship repair focus 30 15
10/09/19 GENERAL CONFLICT STYLES 31 BARRIERS TO EFFECTIVE INTERCULTURAL COMMUNICATION 1- ETHNOCENTRISM We all have a natural tendency to look at other cultures through our own lenses. 2- STEREOTYPING It’s also common to rely on oversimplified clichés about people from different cultures. 32 16
10/09/19 BARRIERS TO EFFECTIVE INTERCULTURAL COMMUNICATION 3- PSYCHOLOGICAL BARRIERS T o manage cross-cultural teams successfully, you need to flex your own style. (Be flexible.) 4- LANGUAGE BARRIERS Understanding what’s said can be challenging if people speak too fast or use too much slang. This also might have an influence on how people’s competence and performance are perceived. 33 BARRIERS TO EFFECTIVE INTERCULTURAL COMMUNICATION 5- GEOGRAPHICAL DISTANCE/LOCATION 6- CONFLICTING VALUES There is no right or wrong way of doing things; it’s just a matter of cultural norms. 34 17
10/09/19 This Photo by Unknown Author is licensed under CC BY-SA-NC ACCOMMODATIONS 35 MICROSOFT TRANSLATOR 36 18
10/09/19 KNOW WHAT IS IMPORTANT IN NEGOTIATIONS BE MINDFUL OF YOUR MARKETING KEYS FOR KNOW THE CULTURAL LANDMINES FOR YOUR GROUP SUCCESS IMAGES MATTER SET CLEAR TARGETS SUCCESS BEGINS WITH THE PLANNING PROCESS 37 38 19
10/09/19 RESOURCES FOR YOU 39 40 20
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