Dissemination: How to share project results with the wider community - PowerPoint PPT Presentation

Dissemination: How to share project results with the wider community Charis Hughes, Léargas Communications #LeargasForum Leargas.Ireland @Leargas www.leargas.ie

Your future! What is dissemination? Sharing experience: Brú Youth Make a plan: defining audience & message How to connect: visual identity, house style, photos & graphics, social media, PDP Fun with Twitter

What is ‘dissemination’? Is it valorisation? Is it DEOR?

Why disseminate? Ensure the output (KA2) will get used - make target group aware of the product / Promote the organisation / Motivate staff and students to go abroad / Get the full benefit of the EU grant in the whole EU area / Promote European citizenship / Avoid re-inventing the wheel / Affect decision makers / Help participants reflect on their experience and learning / Encourage feedback to improve both project and products…

Promotion or dissemination? Promotion = Hello! We have a project (advertorial, one-way relationship) Dissemination = Here’s what we’ve learned and how you can use it (exchange of ideas, growth)

Promotion & dissemination overlap For both, to be effective you must decide: who you want to reach (audience) what action you want them to take (message) and how you will encourage them to do so (method).

Examples Audience: Information Technology trainers Message : Our ‘Integrating IT’ booklet is available – please download it Method : Social media, sectoral websites, presentations Audience : Departments of Education in Ireland, France & Germany Message : 5,000 trainers downloaded our booklet and are reporting success with our methods - integrate the methods into tutor training Method: Present results at conferences, Arrange a meeting with Dept representatives, Write an article for sectoral press

Share from the start Literally, dissemination means ‘scattering seeds’. It makes sense to scatter your seeds where you want them to grow!

Brú Youth Service Saoirse Reynolds saoirse@bruyouthservice.ie

Where to begin • Self-assessment & set goals (individual and group) • Identify learning styles and roles within the group (photography, verbal, writing/ journals, video &editing) •Include young people in entire process • Keep record of everything

Debrief/ Reflection • Blob Trees (discuss feelings and develop understanding of emotions, empathy & self-awareness) • Journals (learning/assess programme/ sharing & communicating with one another)

Dissemination • Timeline (what we did/what we learned/what we want to show) • Exhibition and presentation (to local community/peers/relevant agencies) • Positive feedback (realisation-what they have achieved)

Audience: Who is your community? • Who will benefit from the knowledge you have to share? • Who can take your information and turn it into action?

Audience • Remember: Far away audiences take more effort to reach

Message: What is your objective? • Is it to expand community knowledge? • Is it to encourage people to take action? • What do your audience require (background information, resources, support) to understand or take action?

Methods: How to connect • What methods connect with your audience now? • What methods are you already using (email, newsletter, blog, notice board)? • What networks are available to you (e.g. participants, professional or organisational connections)?

Methods: How to connect • Target a few key methods rather than trying to reach everyone, everywhere • Match the message to the method (e.g. online writing ≠ writing for print) • Provide context – don’t assume they have the same level of knowledge or interest

ConsistenCy is vital • Think about the identity of your organisation and your project

Visual identity • Link your project title, organisation & programme (Erasmus+, Causeway etc) • Use a strapline to explain the project quickly (e.g. eTwinning – the Community for Schools in Europe) • Try to develop a house style and use templates for documents, PowerPoint etc

Elements of house style • Font family & size: choose what is appropriate for your project • Programme & project logo Consistent terms: UK spelling, date format • • Project colours: every colour has a recipe (RGB, Hex, CMYK) – use the same one • Consistent visual approach (photos, video)

Using Photos • Consent! • Active shots High resolution • • Clear expressions • Authentic situations • Challenge stereotypes • Create sense of the project

Stock or real photos?

Stock photos: Know your rights tock https://search.creativecommons.org/

Using social media

Using social media • Make conversation , not announcements • Concentrate on 2 or 3 platforms max and interact regularly • Build networks of similar organisations and projects, not only participants • Decide who will monitor, and how much

Using Facebook Create page, not profile Schedule your posts, using the options under ‘publish’ Use ‘insights’ tab to monitor how your page is performing

Facebook Insights

Using Twitter Include @Leargas & #erasmusplus Always check your hashtags (#EDL…) Resize photos if possible: 1024 x 512 px You don’t have to follow everyone who follows you, but always reply!

Using Léargas! • Invite us to your event! Léargas blog ‘Insights’: www.leargas.ie/blogs • www.twitter.com/Leargas • www.facebook.com/Leargas.Ireland

Erasmus+ Project Results Platform • A thematic compendium of projects • Formerly known as VALOR • ec.europa.eu/programmes/ erasmus-plus/projects/

What is  W HY? the Erasmus+ Project Results Platform?  HOW ?  W HAT?  W HEN? Education Date: in 12 pts and Culture

The Commission's database of all Erasmus+ projects  W HY? Almost 5,000 Lifelong Learning projects  HOW ? More than 27,000 but Erasmus+ projects also and  W HAT? Some 2,000 Youth in Action projects Success  W HEN? Good stories practices Education Date: in 12 pts and Culture

Why use it? Be Visible Share results Inspire and be inspired International PCICFHE cooperation

W ho should be using it?  W HY? KA2 beneficiaries – compulsory  HOW ? KA1 and KA3 beneficiaries –  W HAT? recommended, but optional  W HEN? Education Date: in 12 pts and Culture

W hen to use it ?  Before submitting your application, if you are looking for partners working in fields that are of interest to you  After signing the grant agreement with Léargas, to gradually upload results, if any  At the end of the project, to submit the results for validation/ publication by Léargas

How to use it? Before submitting your application:  W HY? • Look for inspiration and potential partners by using the search criteria (programme,  HOW ? year, country, field of activity, keyword) available on the public interface  W HAT?  W HEN? Education Date: in 12 pts and Culture

 W HY?  HOW ?  W HAT?  W HEN? Education Date: in 12 pts and Culture

How to use it? • You'll receive an automatic e-mail notification  W HY? to connect to your Dashboard, with relevant links and explanations on how to log in • Log in and choose whether or not to display  HOW ? contact details of your organisation and those of your partners • Start uploading your logo, website address,  W HAT? results of the project • If the contact person changes, email Léargas  W HEN? Education Date: in 12 pts and Culture

This is what your dashboard looks like (with some slight improvements)  W HY?  HOW ?  W HAT?  W HEN? Education Date: in 12 pts and Culture

How to use it? • You'll receive an automatic e-mail notification  W HY? inviting you to subm it results for validation by Léargas and publication on the platform • Follow the instructions in the e-mail  HOW ? notification and log in to your Dashboard again to submit your logo, website address and results of the project  W HAT?  W HEN? Education Date: in 12 pts and Culture

W hat if you need HELP? Contact the helpdesk! EAC-PROJECTSPLATFORM-HELPDESK@ec.europa.eu

Inspire and Change lives, open get minds inspired  W HY? Be  HOW ? visible  W HAT? Share results  W HEN? http://ec.europa.eu/programmes/erasmus-plus/projects/ Education Date: in 1 2 pts and Culture

Practice: Low-tech tweets • Tweet about something you experienced today • Use hashtags or @mentions if you like, but keep it to 140 characters • Write it on a post it and stick it to the wall • Take a heart and put it on your favourite tweet!

Charis Hughes Communications Unit Tel: 01 887 1224 Email: chughes@leargas.ie Leargas.Ireland @Leargas www.leargas.ie