Digital Policy and Strategy Organization Chart April 2012 Mitch - PowerPoint PPT Presentation

Digital Policy and Strategy Organization Chart

April 2012 Mitch Singer CDSO Tim Wright Karin Miller Alec McElroy VP WW Content Ass’t General Counsel Admin Ass’t Protection

April 2013 Mitch Singer CDSO Tim Wright Alec McElroy VP WW Content Admin Ass’t Protection Note: For 2013, SPTech Attorney no longer needed for DECE (Ultraviolet) General Counsel role. GC Function moved to and fully funded by DECE.

Evolution of Content Protection in New Digital Formats Standard Definition High Definition Ultra HD Work in Progress • Encryption – 40 bit • Encryption – 128 bit • • Output Control for • Next generation Output Control Compressed data Encryption • Analog sunset • • Limited Output control Watermark Detection • Limited Verance for Uncompressed • Output Control Watermark detection • Analog in the clear • Each Title is uniquely • Keys are renewable – • encrypted – Single Keys are not Single hack only hack only works on the renewable - Single works on published Hack circumvents CSS title hacked titles 2006 1996 2013

DMCA Content Protection Internet System Architecture OTT Service Providers Cable / Satellite Set-Top Box Protected Distribution DMCA requires that every link in the chain be protected. BD/DVD Recorder/Player Pre-packaged Media

Digital Policy and Strategy ( DMCA Content Protection System Architecture) • Approve all SPE Distribution deals on a WW basis • Require Sony Pictures’ content is adequately protected across all distribution channels. – Theatrical – Early window – Airline and Hospitality – Home entertainment – Physical – VOD, EST, UV – Pay TV – Including multi-device access to pay TV content – Basic TV, Free broadcast and AVOD windows • Ensure that the usage model for each window drives consumers to higher margin transactions • Maintain GLOBAL consistency

Tim Wright Digital Policy Group • Negotiates along side SPHE and SPT distribution executives to ensure that Sony Pictures’ content, on a WW basis, is adequately protected across all distribution channels – Theatrical – Early window – Home entertainment – Physical – VOD, EST – Pay TV – Including multi-device access to pay TV content – Basic TV, Free broadcast and AVOD windows • Implements digital policy strategy to develop and approve consumer usage models in each distribution window that drives consumers to higher margin transactions • Requires consistency across all SPE deals on a WW basis • Reviews new technologies to protect SPE content including new DRMs

Tim Wright Digital Policy Group (cont’d) • Maintain and update content protection schedules for different windows of content as technology changes – Early window – VOD/SVOD/EST/Pay TV – Free and Basic TV – AVOD and Internet Streaming • Educate distribution executives regarding use of SPE content protection schedules, which include: – Approved DRMs (Digital Rights Management) – Requirements for encryption and system integrity and renewability – Mechanisms to prevent account sharing – Security of our films and TV while on Licensee systems – Analogue and digital output security • Maintain and update Usage Rules Schedule as digital strategy changes to maximize transactional margins, which include: – number of simultaneous streams, downloads (if allowed), expiration periods, device registration, interaction of streams and downloads

Tim Wright Digital Policy Group (cont’d) • Works collaboratively with all new SPE Licensees, on a WW basis, to ensure that Technical questionnaires are appropriated completed to determine if their security systems are satisfactory • Represents SPE in EU Ultraviolet activities