Digital business models Principles of Journalism Feb. 27, 2017 - PowerPoint PPT Presentation

The new and the now Digital business models Principles of Journalism Feb. 27, 2017

Quiz Turning Point Cloud student.turningtechnologies.com Session ID: JMC2300

“To be a successful creator you don’t need millions. You don’t need millions of dollars or millions of customers, millions of clients or millions of fans.” – Kevin Kelly author and futurist

This week ● Digital business models Last week ● Public vs. Private ownership ● Media con ● Barriers to entry, marginal costs Next week ● “Disruption theory” ● Venture capital ● Examples of news startups ● Pitching

Takeaways ● Compare the specific digital models ○ Global / Mass ○ “Homeless” ○ Niche ○ Hyperlocal ○ Personal List the types of “pivot” for legacy media ● ● Define the 1,000 True Fans idea ● Brainstorm examples of companies pursuing specific strategies

Next week’s “reading” “How not to pitch a billionaire” Season 1, Episode 1 of the Startup podcast https://www.gimletmedia.com/startup/1-how-not-to-pitch-a-billionaire

Global / Mass

Homeless

Niche

Hyperlocal

Personal

Takeaway #1 ● Compare the specific digital models ○ Global / Mass ○ “Homeless” ○ Niche ○ Hyperlocal ○ Personal

DIY

Pivot

Takeaway #2 List the types of “pivot” for legacy media ●

$100 per fan per year

Takeaway #3 ● Define the 1,000 True Fans idea

Takeaway #4 ● Brainstorm examples of companies pursuing specific strategies