DIGITAL TRANSFORMATION - AN E-COMMERCE PERSPECTIVE June 2016 | Hong Kong
PART ONE So What is Digital?
WHAT IS DIGITAL? Does this watch make me Creating a Facebook page? Is it getting a website? digital? Digital transformation an e-commerce perspective 3
DIGITAL – END to END Digital transformation an e-commerce perspective 4
THE WORLD OF THE ‘ALWAYS - ON’ CONSUMER Digital transformation an e-commerce perspective 5
DIGITAL LEADERS Technology intensity Transformation management intensity Source: CapGemini – The Digital Advantage Study 2014 Digital transformation an e-commerce perspective 6
MAKING THE LEAP Digital transformation an e-commerce perspective 7
PART TWO Disrupting Commerce
DISRUPTING COMMERCE: THE AGE OF EVERYWHERE Digital transformation an e-commerce perspective 9
DISRUPTING COMMERCE: ON-DEMAND INVENTORY & SUPPLY Manufacture to fit consumer needs, instead of creating first and trying to fit consumers into the existing inventory. Digital transformation an e-commerce perspective 10
DISRUPTING COMMERCE: VIRTUAL REALITY AS A RETAIL TOOL Digital transformation an e-commerce perspective 11
INSERT VR VIDEO Digital transformation an e-commerce perspective 12
COMMERCE 3.0: REDEFINING COMMERCE Seamless Commerce True Global Commerce Smart Commerce Digital transformation an e-commerce perspective 13
SEAMLESS COMMERCE Digital transformation an e-commerce perspective 14
TRUE GLOBAL COMMERCE 59% of eBay’s business is international 95% of commercial sellers engage in exporting* 8 languages *Commercial sellers sell $10,000 or more/year Digital transformation an e-commerce perspective 15
SMART COMMERCE Identify an interesting Personalize Inspiration set of candidate the results at scale! items, trends, events, etc. Digital transformation an e-commerce perspective 16
A 14 TRILLION DOLLAR OPPORTUNITY $ 14 The astounding speed of globalization and rate of adoption of the on-demand economy means technology, has driven a secular shift in the way we shop and live, TRILLION causing the online and offline worlds to meld and fuse. Source: Euromonitor, 2014 data Digital transformation an e-commerce perspective 17
PART THREE Pioneers and principles
CASE: VTZero – A HK to GLOBAL SUCCESS Wholesale Sourcing Drop Shipping IT Service Overseas Warehouse Retail Digital transformation an e-commerce perspective 19
CASE 2: INFANTRY – NEW THINKING NEW MODEL Digital transformation an e-commerce perspective 20
PRINCIPLES FOR DIGITAL SUCCESS Strategy, people, process together with technology Continual interest and commitment to innovation and improvement Open and collaborative – think digital ecosystems Internal transformation equally critical as external Digital transformation an e-commerce perspective 21
THE DIGITAL REVOLUTION Digital transformation an e-commerce perspective 22
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