FOODsniffer - The world’s first handheld mobile device that determines the quality, freshness and safety of meat, poultry and fish.
How FOODsniffer works? • Take food that you are going to buy or prepare to eat • Simply “sniff” it with the FOODsniffer handheld device • FOODsniffer sensor gathers data and transmits it to your mobile/tablet app • FOODsniffer app measures gas levels, analyzes results and tells you: • The level of freshness of the food you are testing • Whether it is safe to eat or should be discarded
How does FOODsniffer work?
What does the user see on their smartphone?
What is the problem? • More than 200 diseases are spread through food • There are 76 million reported cases of foodborne illness each year (USA) • Foodborne illness results in 325,000 hospitalizations and 5,000 deaths annually (USA) • 1 out of 4 Americans gets food poisoning • 80% of food poisoning cases occur because of improperly stored food (EU) • The highest risk of food poisoning: Poultry and fish
Target market Everyone who shops for and prepares food, especially: • Organic and health food market, $35 billion US/$63 billion worldwide, 10% annual increase • Concerned caregivers: moms and millenials, $8 trillion annual buying power • Average families who want to reduce waste and lower their grocery bills Everyone who uses a smartphone: • 24% of the EU and US populations — 280 million users If FOODsniffer is adopted by only 1% of the smartphone market = minimum $140 million in sales
Competition? None. FOODsniffer is the first and the only consumer device in the world that instantly measures quality, freshness, safety and nutritional value of meat, poultry and fish.
Milestones 2013-10 Technology available for mass market (sensors selected) 2013-11 First prototype developed 2014-01 Research on food (over 1,000 tests, 5 methods, 4 laboratories) 2014-08 Establishment of ARS LAB US (in Silicon Valley) 2014-08 Signed contract with TVA MEDIA on DRTV campaign 2014-10 European Awards 2014-11 First batch of 1,000 FOODsniffer devices 2015-01 DRTV USA and social media nationwide campaign launch 2015-03 Second batch of 10,000 FOODsniffer devices 2015-06 Shopping channels campaign launch 2015-07 Setting up distributor network in Europe and Asia
Pre-ordering campaign Launched on April 1, 2014 @indiegogo • More than $77,000 raised • More than 700 pre-ordered units • More than 58,000 campaign views • Extensive international free media coverage already generated by trial launch • 56% campaign participants from USA
Team Augustas Alešiūnas Gediminas Kvaracėjus Paulius Kazokaitis Kristina Alešiūnienė First attracted CFO for 10 years in ex-team member Multiple awards for VC in Lithuania corporate business of GetJar released products Tomas Žeimys Darius Gailius Vincas Šnipas Paulius Petronis 14 years in IT and #1 sensor expert, Whitehall managing 5 years as the head product development first satellite launch director of development
Sales & marketing model • Multi-channel sales using e-commerce, DRTV and distributor networks • Distributors already identified in these regions: Nordic countries, France, Southern Europe, Russia, Kazakhstan, South America, Far East • Potential promotional partners: • Grocery store chains • Meat, poultry and fish namebrand sources and distributors • DRTV and shopping channels
Our marketing partner has skin in the game Total Costs for this 8 month Production, Media, PR Package: $600,000 (without backend deal) TVA would be willing to cover half of the costs for a campaign designed to build brand awareness and sales “I hope you realize what a “no brainer” this opportunity is - one that we only offer to a few select companies.” Jeffery Goddard CEO / Executive Producer Supply of telecommunications equipment from leading manufacturers.
Business advantages Short time to the market Meeting an as yet unmet need Patent pending status in EU and USA.PCT Patent application Introducing a game-changing totally new product into the market Fully working, consumer-tested proven prototypes
Achievements so far Already an European Awards winner! www.businessawardseurope.com The only company in Lithuania which successfully passed Phase I in “ The SME Instrument ” EU funding programme
Next Steps R&D and new products launch Market tests Results R&D of New applications and products DRTV campaign IN US Sales volume R&D of New Sensors Sales per Awareness Prototyping and launching e- commerce and Revenue distributors globally Sensor modules for integration into smartphones and other equipment
Fairs and Exhibitions Gadget fair 2014 Eletrolar 2014 CHTF 2014 Moscow, Russia São Paulo, Brazil Shenzhen, China { FUTURE FAIRS & EXHIBITIONS Seeds&Chips The Gadget Show 2015 Milan, Italy Birmingham, UK
Thank you for your attention Augustas Alešiūnas augustas@getfoodsniffer.com +370 655 62313 www.getfoodsniffer.com
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