Design in the Context of Our World, Overview of Human-Centered - PowerPoint PPT Presentation

Design in the Context of Our World, Overview of Human-Centered Design Graduate Introduction to Design 01 Week 05 ID481-001 Fall 2010 Jeffery Mau

Agenda Where we are in the course timeline Students - Present Primary Research Findings Bauhaus Topic Research Presentation and Discussion - Design in the Context of our World Presentation and Discussion - Overview of Human-Centered Design Framing Insights Assignment and Reading Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau

We are here in the course timeline We are here in the course timeline 01 - 08/26 02 - 08/31 03 - 09/09 04 - 09/16 05 - 09/23 06 - 09/30 07 - 10/07 08 - 10/14 09 - 10/21 10 - 10/28 11 - 11/04 12 - 11/11 13 - 11/18 14 - 11/25 15 - 12/02 16 - 12/06 Primary and Design Artifacts, Secondary Research Bios, Resumes Secondary Research Primary Research Research with Insights Bauhaus Bauhaus Topic Presenta- Idea tions Descrip- tions and Concept Concept Sketches in Use Stories Value of Concept How to Go to Market Be well read Concept Generation Thanks- giving and Storytelling Present Final Presenta- Submit tions Final Presenta- tions Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau

We are here in the Human-Centered design process Defjnition » » » » Research Analysis Synthesis Realization Discovering Understand Use creativity to Make Plans to go Sense intent unmet needs context of unmet generate new to market needs solutions to fulfjll Understand Conduct unmet needs historical context Activities ethnographic • commercial research to marketplace Problem Solving Research trends observe behavior • social/cultural conditions Identify where • physical envi- people struggle ronment • human expec- tations Conduct Frame Insights Generate Defjne value Explore secondary Concepts proposition opportunity space Deliverables research Create concept Create planning Conduct primary prototypes roadmap research Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau

Student Presentations on Primary Research Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau

Bauhaus Topic Research Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau

Bauhaus Topic Research We will visit the IIT Archives at the Galvin Library on the IIT main campus as a group. I am hoping to schedule our visit to be Week 07 - 10/07/10 Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau

Design in the Context of Our World Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau

History of Design in the context of the Industrial Revolution 4 8 7 3 5 3 9 8 3 4 9 9 1 1 9 1 9 1 1 - - 5 1 - 8 - r 9 9 9 e 2 - 0 r 1 4 6 s e 3 t 8 6 9 9 u 1 9 9 0 t 1 7 1 9 1 u 1 p 1 2 8 - 1 - p m - 8 - - 1 y s m T - I t 1 o h - u I e I l o C - p e e a r n r C a s a n d a h r l W a d W e r o o u n g n a t h M a r n d o o d o e p B I t l s r l d 1800s e d r Today o r e l e r o o i l r o h h e a e h o W W M P R P T T F T 1900 2000 Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau

The Balanced Breakthrough Model What’s possible? Ensuring offering functions properly, is reliable Capabilities What’s viable? Making sure offering makes money, is commercially and environmentally sustainable What’s next? Industries Activities What’s desirable? Generating Interest, communicating value of offering Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau

The Railroad accelerated transportation of people and goods http://www.fmickr.com/photos/kurtkonrad/2607629777 Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau

Photography enabled mass reproduction of imagery Joseph Nicéphore Niépce, Heliograph, 1825 Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau

The telephone enabled real-time communication over distance http://mechanicsnationalbank.com/images/timeline/History_Al- Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau exander_Graham_Bell_Telephone.jpg

Henry Ford made mass production the standard in manufacturing http://www.autolife.umd.umich.edu/Labor/L_ Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau Overview/P.833.896_Assembly-HighlandPark.gif

World War I British sailors marching through Whitehall during celebration of Victory Day, commemorating the signing of the Treaty of Versailles Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau & the end of World War I. London, United Kingdom, July 19, 1919

The Bauhaus school redefjned our constructed environment Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau

The Computer revolutionized the handling of information Designers working on experimental setup for a digital computer Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau at General Electric Engineering Laboratory. Schenectady, NY, US, 1948 Photographer: Alfred Eisenstaedt

World War II Sir Winston Chruchill, Theodore Roosevelt and Joseph Stalin at Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau Yalta Summit, 1945.

American Modernism brought hope for prosperity into post war life 1950 Chevrolet Deluxe four door sedan Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau

The Internet Heart, F., McKenzie, A., McQuillian, J., and Walden, D., ARPANET Completion Report, Bolt, Beranek and Newman, Burlington, MA, Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau January 4, 1978. http://www.tranquileye.com/cyber/index.html

The Personal Computer http://www.mac-history.net/ Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau

Overview of Human-Centered Design Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau

The Purpose of Human-Centered Design... Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau

The Purpose of Human-Centered Design... ...is to create solutions which fulfjll unmet needs of users. Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau

The Purpose of Human-Centered Design... ...is to create solutions which fulfjll unmet needs of users. Is there more to it? Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau

Reality Check Human-Centered Design is not the only approach Organizations are not always concerned with user needs or interests Most organizations are primarily focused on making money Whoever holds the purse strings makes fjnal design decisions (ID uses term human-centered, most people know this as user-centered) Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau

Other Approaches to Creating Solutions Invention Forcing behavior through laws, rules, policies, contracts Marketing an old product in a new way Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau

The ID Methods Poster Version of the Process defjnition research analysis synthesis realization Methods process modes sense intent know context know users frame insights explore concepts frame solutions make plans Design starts with project and Projects that involve inventing Opportunities and constraints Ethnographic methods, adapted Collected data needs to be distilled Insights may suggest a wide variety Here generative idea development Plans are developed to secure problem defjnition, then proceeds something new and different start exist inside client organizations, from anthropology, can spot to be of value for design. Methods of concepts involving new products, and evaluative concept feedback approval for funding, assemble a with getting an intuitive, provisional industries and societies. It pays latent user needs that are hard for data clustering and organization services, brands, environments, are combined to create stories development team and move the through research, to analysis of the research, to identification of sense of where new value lies and to understand client capabilities to discover using typical market yield patterns that can be expressed communications, interfaces, and about one or more possible futures. concept into realization. The plan key insights, to the synthesis of how to fjnd it. and orthodoxies, competitor research methods like surveys in frameworks; design principles can even business models. Disciplined They are typically illustrated with typically includes framed insights, concepts, and fjnally to realization strengths and weaknesses, and focus groups. also be derived from data to guide methods in this mode can increase diagrams of the idea and prototypes concept descriptions, concept of designs. Throughout the process, and innovation agendas and concept development. brainstorming effectiveness and conveying the value proposition and illustrations and road maps. we have identified seven distinct societal trends. selection of fjnal concepts. customer experience. modes or ways of acting and thinking, described here. Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau