Dabur India Limited Corporate Profile Corporate Profile March 2013 1 1
2 2 Dabur I ndia-I ntroduction FMCG Industry Scenario Recent Performance Business Overview Business Overview Growth Strategy Agenda Agenda
Dabur India: Overview Dabur India: Overview � � E t bli h d i 1884 Established in 1884 - more than 125 th 125 Tw elve Billion Rupee Brands l illi d Years of Trust & Excellence � Among top 4 FMCG companies in India � World’s largest in Ayurveda and natural g y healthcare � Revenue of Rs. 53.2 billion and profits of Rs. 6.4 billion in FY2011-12 � � Strong brand equity Strong brand equity � Dabur is a household brand � Vatika and Real are Superbrands � Hajmola , Real & Dabur ranked among India’s Most Admired Brands � 12 Brands with sales of over Rs. 1 billion each � One of the largest distribution networks g covering 5.8 million retailers across India Ranked Dabur ranked as Dabur moves up � amongst Top 17 world class manufacturing plants Most Trusted 15 places, ranked 100 Most HealthCare, 186 in Fortune catering to needs of diverse markets Exciting Brands India 500 list Ayurveda brand in in India India � � Strong overseas presence with c 30% Strong overseas presence with c. 30% contribution to consolidated sales “Dabur has surpassed the US$ 1 billion mark in revenues” 3 3
Dabur: Vision and Core Values Dabur: Vision and Core Values Vision • Dedicated to the health and w ell being of every household Ow nership Passion for I ntegrity W inning Core Values People Developm ent
Key Milestones Key Milestones 1 9 7 2 1 8 8 4 1 9 8 6 • Dr. SK Burm an • The com pany • Registered as started an Ayurvedic shifted base to Public Lim ited Pharm acy in Kolkatta Delhi from Kolkata Com pany 1 9 9 4 1 9 9 8 2 0 0 3 • Listed on the • Professionalized w ith • Pharm aceutical Business B Bom bay Stock b St k Burm an Fam ily handing B F il h di d de-m erged to focus on core d t f Exchange over day to FMCG business m anagem ent 2 0 0 4 2 0 0 5 2 0 0 6 • I nternational • Acquired Balsara • Dabur Figured in Top Business set up in strengthening Oral 1 0 Great Places To Dubai to tap overseas care & gaining entry W ork opportunity into Hom e care 2 0 1 0 2 0 1 2 2 0 0 8 • Overseas acquisitions - • Crossed Rs. 5 0 bn • Acquired Fem Care Hobi Group, Turkey and p, y m ark in annual Pharm a entering Pharm a entering Nam aste Laboratories, US revenues and Market m ainstream Skin care Cap of c. US$ 4 billion 5 5
Performance at a Glance (5 years) Performance at a Glance (5 years) Net Sales Sales ( Rs. billion) Net Profit ( Rs. billion) 6.5 52.8 5.7 5.0 40.8 40.8 3.9 33.9 28.1 3.3 23.6 FY08 FY09 FY10 FY11 FY12 FY08 FY09 FY10 FY11 FY12 EBI TDA ( R EBI TDA ( Rs. billion) billi ) Shareholders Funds ( Rs. billion) Sh h ld F d ( R billi ) 9.5 17.2 8.3 13.9 6.7 5.2 9.3 4.4 8.2 6.2 FY08 FY09 FY10 FY11 FY12 FY08 FY09 FY10 FY11 FY12 6 6
Global Footprint Global Footprint
Distribution Overview Distribution Overview Factory Factory (Carry & Forward Agents) Depot Depot Depot Depot I nsti Stockists I nsti Stockists Stockists Stockists Super stockists Super stockists Modern Trade Modern Trade Military / CSD Military / CSD Stockist Stockist Stockist Stockist W holesalers W holesalers Sub stockists Sub stockists Retail trade Retail trade Unit Canteens Unit Canteens I nsti custom ers I nsti custom ers Rural trade Rural trade Direct reach Shoppers & Consum ers Shoppers & Consum ers Shoppers & Consum ers Shoppers & Consum ers 0 .8 m n outlets rd largest distribution netw ork w ith a 3 rd largest distribution netw ork w ith a total reach total reach of 5 .8 of 5 .8 m n m n retail outlets retail outlets 8 8
Research & Development Focus Research & Development Focus Team of scientists including Strong New Product Developm ent Ayurvedic doctors, Pharm acists, Agronom ists, Botanists, Tissue � Ayurvedic Medicines Culture specialists, etc. � Personal Care � Foods � Hom e Care Agro Biotech I nitiatives � OTC Healthcare � � Protecting endangered herbs Protecting endangered herbs � Technical assistance to farm ers � Contract cultivation of herbs � Green House at Nepal Agronom y I nitiatives : Greenhouse at Dabur Research Facilities Dabur Nepal & Uttaranchal 9 9
Agenda Agenda Dabur India-Introduction FMCG I ndustry Scenario Business Overview Business Overview Growth Strategy Recent Performance 10 10
FMCG Industry Snapshot FMCG Industry Snapshot FMCG Industry Size (in Rs. bn) FMCG Industry Urban (in Rs. bn) FMCG Industry Rural (in Rs. bn) 2,500 800 1,262 1 262 1 895 1,895 633 1 400 1,400 700 2,000 1,082 1,626 1,200 544 600 1,000 1,500 500 800 400 1,000 600 300 400 200 500 100 200 200 0 0 0 MAT Sep '11 MAT Sep '12 MAT Sep '11 MAT Sep '12 MAT Sep '11 MAT Sep '12 Source: AC Nielsen Overview � FMCG sector in India continues to grow well in both urban and rural areas. Rural India contributes to c one third of FMCG sales in India India contributes to c. one third of FMCG sales in India � Growth driven by increasing consumption led by rise in incomes, changing lifestyles and favorable demographics � As per a study conducted by Booz & Company, FMCG sector is expected to grow in the range of 12% to 17% upto 2020 and would touch a market size between of in the range of 12% to 17% upto 2020 and would touch a market size between of Rs. 4,000 to Rs. 6,200 billion by 2020 11 11
Penetration Levels: Sufficient Headroom Penetration Levels: Sufficient Headroom Rural Penetration Urban Penetration 90% 80% 77% 80% 67% 67% 70% 70% 59% 57% 60% 50% 42% 37% 40% 40% 32% 26% 30% 19% 18% 18% 20% 5% 10% 4% 4% 3% 3% 2% 2% 0% Toothpaste Shampoo Hair Oil Skin Cream Mosquito Instant Hair Dyes Floor Cleaners Repellants Noodles Source: Industry data � Low penetration levels offer room for growth across consumption categories � Rural penetration still lower but catching up with urban penetration levels 12 12
Per Capita Consumption: Room for Growth Per Capita Consumption: Room for Growth I ndia has low per capita consum ption as com pared to other em erging econom ies Skin Care – Per Capita Consum ption ( in US$ ) Sham poo – Per Capita Consum ption ( in US$ ) in US$ in US$ 2 7 2.7 3 9 7 7 7.7 7.4 2.4 8 2.5 7 2 6 5 1.5 1.1 3.2 1.0 4 3 1 2 0.3 0.8 0.5 0.3 1 0 0 China Indonesia India Malaysia Thailand China Indonesia India Malaysia Thailand Toothpaste – Per Capita Consum ption ( in US$ ) in US$ 3.5 2.9 3 2.5 2 0 2.0 2 1.5 1.0 1 0.5 0.4 0.5 0 China Indonesia India Malaysia Thailand Source: MOSL 13 13
Key Players: FMCG Key Players: FMCG in Rs million in Rs. million Com pany Key Categories Sales Profit Market Cap Soaps, Detergents, Hindustan Unilever Ltd 2 2 9 ,8 7 7 , 2 7 ,9 0 7 , 9 7 5 ,0 9 4 , Personal Care Foods Personal Care, Foods Food, Beverages, Infant Nestle I ndia Ltd* 8 3 ,0 2 3 1 0 ,6 7 9 4 5 5 ,5 6 4 nutrition Health Care, Personal , Dabur I ndia Ltd Dabur I ndia Ltd 5 2 8 3 2 5 2 ,8 3 2 6 4 4 9 6 ,4 4 9 2 3 3 6 4 0 2 3 3 ,6 4 0 Care, Hom ecare, Foods Godrej Consum er Hair Care, Soaps 4 8 ,5 0 9 7 ,2 6 7 2 4 8 ,4 5 5 Colgate Palm olive ( I ) Ltd Oral Care & Toiletries 2 6 ,2 3 9 4 ,4 6 5 1 8 4 ,4 4 7 Glaxo Sm ithkline Consum er* Consumer Health Care 3 0 ,7 9 4 4 ,3 6 8 1 7 7 ,8 0 2 Marico Ltd. Hair care, Food, Skincare 3 9 ,9 6 8 3 ,1 7 1 1 4 0 ,3 9 4 Britannia I ndustries Ltd Britannia I ndustries Ltd Biscuits Biscuits 5 4 ,6 0 7 5 4 ,6 0 7 1 ,9 9 5 1 ,9 9 5 5 9 ,4 2 2 5 9 ,4 2 2 Procter & Gam ble Hygiene Feminine Hygiene, 1 2 ,9 4 7 1 ,8 1 3 8 1 ,1 5 1 personal care and Health Care^ Market Cap as of March 5 2013 Market Cap. as of March 5, 2013 Source: Published results for year ending 31.03.12 * Year ending 31.12.12 ^ Year ending 30.06.12 14 14
Dabur: Strong Presence in FMCG Categories Dabur: Strong Presence in FMCG Categories Category Position Market Share Key Brands Dabur Amla hair Oil, Vatika hair oil & Hair Care 3 12% Vatika Shampoos Vatika Shampoos Red toothpaste, Babool, Meswak, Red Oral Care 3 13% toothpowder Ayurvedic 1 67% Dabur Chyawanprash Tonics Tonics 1 56% Digestives Hajmola Fruit Juices 1 55% Real Fruit Juices, Real Activ Honey 1 50% Dabur Honey Glucose 2 25% Dabur Glucose Skin Care 1 50% Fem ( Bleaches) Air Freshener 1 40% Odonil Hair care includes Hair Oils & Shampoos; Oral care includes Toothpastes & Toothpowder; Digestives includes herbal digestives 15 15
Agenda Agenda Dabur India-Introduction FMCG Industry Scenario Business Overview Business Overview Growth Strategy Recent Performance 16 16
Business Structure Business Structure Dabur I ndia Lim ited I nternational Dom estic Business Business ( 3 0 .3 % ) ( 6 9 .7 % ) Consum er Dabur Hobi Nam aste Foods Retail Others* Care I nternational Group Labs. LLC ( 1 0 .1 % ) ( ) ( 0 .8 % ) ( ) ( ( 2 .7 % ) ) ( 5 6 0 % ) ( 5 6 .0 % ) ( 1 7 5 % ) ( 1 7 .5 % ) ( 2 6 % ) ( 2 .6 % ) ( 1 0 .3 % ) ( 1 0 3 % ) Note: % figure in brackets indicate % share in Consolidated Sales for FY12 * Others includes Commodity Exports etc 17 17
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