Cultivating Development: Sowing the Seeds of Innovation Maureen McAvey
ULI Report on Food an and Real al Es Estate Central Theme Incorporating opportunities to: • Grow • Purchase • Consume Food within development projects can pay dividends in terms of health, sustainability , social equity and profitability.
FOOD-CENTRIC DEVELOPMENT TYPES FOOD HUBS + FOOD- FOOD-CENTRIC NEXT- INNOVATIONS + RESIDENTIAL GENERATION CULINARY AGRIHOODS CENTERED INNOVATORS URBAN MARKETS DEVELOPMENT INCUBATORS MIXED-USE • • Community • Food halls Sustainability DEVELOPMENT • Regional • Residential • • gardens Workforce Access to • • processing Working Restaurants • Restaurants Development healthy food • Distribution farm • Food stores • • • Economic Residential Mixed-use • Mixed-use centers development development • Workforce development
Changing Nature e of Agric icult lture 18 th & 19 th Century 21 st Century
Changing Nature e of Foo Food Fewer fruits, veggies & whole grains More meat & high calorie fast food
Food Facts • Agricultural production is a major source of greenhouse gases – 13% of all global emissions. • More than 1/3 of all food in the US is wasted • 19 % of food in US is discarded or uneaten at home. • On average, US produce travels 1500 miles before reaching the plate. • More than 29 million Americans live in “food deserts”.
Today there is a growing interest in food, food systems, and agriculture.
Why the Growing Interest in Food? • Growing interest in fresh, local and healthy . • Growing interest in green and sustainable. • We all eat 3 times a day. • You can’t eat the Internet. • Young people prefer experiences more than stuff. • Growing, preparing and eating food can all be social activities
Tre rends in Food & & Re Real al Esta tate • Incorporating farms and community gardens into communities is a trend in Residential Development • 5 fold increase in number of Farmers Markets • European Style Food Halls are proliferating • Proliferation of celebrity chefs and concept driven restaurants • Malls & mixed use projects replacing apparel with food • Craft brewing has doubled its market share in last 5 years • Food Truck Revenue is Growing 12.4% a year • Grocery Stores changing locations, formats and offerings • 36% of American households grow vegetables at home
Agrihoods One of the hottest trends in new home development is incorporating farms into communities
Conservation Development • Saves land • Increases value • Reduces infrastructure • Preserves rural character
Agrihoods Everywhere • Agritopa - AZ • Bucking Horse – CO • The Cannery - CA • Harvest – TX • Kukui’ula – HI • Prairie Commons – KS • Sendro – CA • Serenbe – GA • Skokomish Farms – WA • South Village, VT • Wetrock Farm - NC • Willowsford - VA
Agrihoods Prairie Crossing, Grays Lake, IL Serenbe, Fulton County, GA The Cannery, Davis , CA Harvest, Argyle, TX
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Agricultural Space Can Add Value • “As a developer it’s been humbling to see how such a simple thing and such an inexpensive thing as a small farm can be a development’s most loved amenity.” – Brent Herrington, DMB Associates
Serenbe – Fulton County, GA • 220 townhouses, cottages & estate homes • 25 acre organic farm • 3 restaurants • A country inn • System of interconnecting trails and pathways • Abundant green space • Edible Landscaping
Willowsford Farm – Loudoun County, VA • 50 varieties of fruits and vegetables • Small livestock – laying chickens and hens for poultry • Goats for mowing • Bees for honey & pollination • Weekly CSA Program • Market stand – Open 3 days a week • Educational programing and farm events
Agrihoods – Lessons Learned • Farms are the new golf. • Farms create an ethos of sustainability & community building. • Novelty creates interest and energy around projects. • Open space can be a source of revenue. • Eases concerns about density in suburbs and rural areas. • Appeals to buyers seeking something a little more authentic. • Consumers will pay a premium for access to trails, open space and protected land, but want assurances that it will be protected in perpetuity. • Don’t count on residents to do the farming or gardening.
Food Centric Residential Developments • Multi-family residential or mixed use communities focused around community gardens, restaurants or a strong food identity. Grow Community – Bainbridge Island, WA • These developments tend to be smaller than Agrihoods and are often redevelopments and/or in urban settings. • Community gardens are a relatively low cost amenity . Eco- Modern Flats – Fayetteville, AR
Arbor House – New York, NY Eco-friendly, health promoting • building. 124 units of affordable housing • 10,000 sq.ft. hydroponic rooftop farm • Food available to residents through a • CSA. Extra food sold in neighborhood • Indoor and outdoor fitness areas Smoke-free policy • Low VOC paints/Green Walls • Accessible stairwell, daylighted, plays • music
ECO Modern Flats – Fayetteville, AR • Rehab of a 1960’s apartment complex (93 units) • Arkansas’s first LEED certified (Platinum) multi-family complex • Strict non-smoking policy Before • Clean indoor air (non-VOC paints, ductless, energy efficient, mini- split HVAC • Community Gardens, roof top decks, BBQ areas, other social interaction areas After
Eco Modern Flats - Results • Fully leased since completion, “ Creating community gardens was not with a waiting list just about growing food. It was also about growing community.” • Current rents 113% to 140% Jeremy Hudson, Specialized Real Estate Group above pro-forma estimates • Rent rates of $1.42 per sq. ft. exceed market average of .99 per sq. ft. • Turnover rates 15% below market average
Increase Access to Healthy Food Community Garden Osage Cafe Cooking & Nutrition Classes Culinary Institute
Foo Food-Centered Retail il & Mi Mixed Use se • Large, mixed-use (office, residential, shopping, theater) projects designed around a range of food and dining offerings. O Street Market – Washington, DC • Restaurants, markets, grocery stores, etc. – to enhance amenities, value, place-making. Pearl District – San Antonio, TX
The Pear arl District – A A Culinary Destination • 22 acre site of former Pearl Brewery • 16 restaurants, 2 breweries, a bakery • Culinary Institute of America (CIA) • Twice Weekly Farmers Market (attracts 5,000 to 7,000 per day) • Emma Hotel (146 Rooms) • 432 Multi-family housing units • Office and Retail • 2.5 acre park • Banquet & Meeting Facilities • Adjacent to River Walk Pearl District – San Antonio, Texas
Pear arl l Di Distri trict – San Antonio io Hotel Emma Stables – Wedding & Banquet Facility Neighborhood Park & Apartments Culinary Institute in Former Warehouse
Pear arl l Di Distri trict – San Antonio io Micro Brewery in Pearl District Restaurant in former Brewery Offices Food Hall in former Bottling Plant Restaurant in former Manager’s House
Outdoor Dining & Urban Vibrancy • In 1990 Center City Philadelphia had no sidewalk cafes. • Today Center City Philadelphia has 4,400 outdoor café tables. • Center City is now the fastest growing zip code in Pennsylvania. Source: Better Cities & Towns, 2015
Place Making Dividend People stay longer, come back more often and spend more money in places that attract their affection.
Urban Agriculture • Urban agriculture is the practice of growing, raising or cultivating food in or around a city or town. • It can involve urban horticulture, beekeeping, animal husbandry and other practices. • It may also involve processing and distributing food.
Urban an Gar ardens Cropping g Up: Everywhere! AT&T Baseball Park Urban Garden Urban Farm – Cleveland, OH Urban Garden on Chicago City Hall Detroit has 1500 urban gardens
Ro Roof f Top Farm rms – Me Metr tro DC DC Rooftop Farm – Downtown Washington Rooftop Farm – Bethesda, MD
Urban an Ag Agriculture: about more than Food • Community Revitalization • Jobs • Environmental Justice • Fostering Social Interaction • Helping to solve the food desert problem
Access to Healthy Food Easy to find in urban neighborhoods Hard to find in many urban neighborhoods
Whole Foods With Rooftop Farm
Farmers Markets
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