Inventor Natalie Heckert SEEDS PLANTED = HARVEST? SEEDS PLANTED. - PowerPoint PPT Presentation

Jun 05, 2023 •130 likes •415 views

STRUGGLES = SUCCESS! Inventor Natalie Heckert SEEDS PLANTED = HARVEST? SEEDS PLANTED. LETS GROW! 1986 Cruised to LA 1990 Cruised back to MN 1992 Graduated 4 degree from SCSU 2002 Proposed ATCC Degree Program & Tastefully

STRUGGLES = SUCCESS! Inventor Natalie Heckert
SEEDS PLANTED = HARVEST?
SEEDS PLANTED…. LET’S GROW! • 1986 Cruised to LA • 1990 Cruised back to MN • 1992 Graduated 4 degree from SCSU • 2002 Proposed ATCC Degree Program & Tastefully Simple Inc. 500 • 2002-2006 Designed and implemented programs for ATCC & TS • 2005 Idea sparked an invention & production starts • 2006 Heckert quits jobs with a $600,000 MN grant promised • 2006 Trademarks, patent, conventions, tradeshow, demo’s • 2007 – 2010 National presenter and teamed with Achieve Fitness • 2008 Mini E Fit manual co-written with NETA, CEC’s approved • 2009 Product selected for contestant while on NBC “Biggest Loser” • 2011 Your product needs an infomercial • 2012- 2017 Dig in and work, build a sales team • 2018 Going global heading to Brazil August 26 th
I HAD AN IDEA…
WHO CAN HELP YOU
PASSION – PERSISTENCE - PAYOFF American I Can
STRUGGLES TO STRENGTH • “Barness sentenced for fabricating grants… It’s an offense with time in jail.” Alexandria Echo Press • May 15, 2009 – Barness (WesMin grant) promised Heckert $600,000 to develop Statewide fitness challenge, Heckert quits full time job and working at the college, jobs she loved to follow her passion in life “to help more people to be healthier”
INFOMERCIAL FILMED • To produce a quality infomercial costs between $250,000 - $500,000 • Total cost needed to launch the E Fit infomercial campaign was $10,250,000. Yes I was told 10 million! • Feb. 2012 I spent $10,000 in media buys within 3 days
TAKE 1…TAKE 2…TAKE 3…
PAIN & PROGRESS • Filmed Infomercial Sept. 2011 • ready to launch 2012 • 2012 Fire burns my current manufacture RPI to the ground
New Design Cycle Time: 3:00 minutes  $84,825  New Manufacture FWP- CAD Drawing  Four Cavity Mold  Four Nozzles
HOW TO GET EXPOSURE
HELP OTHERS SELL YOUR INVENTION  1 st Show  1 st Paycheck  $1,200  8 Months Pregnant
SUCCESS WITHOUT WORK? SELL WITHOUT SELLING!
GO AFTER THE BEST! GET YOUR PRODUCT ENDORSED.
NETWORK WITH THE BEST
SURROUND YOURSELF WITH THE BEST!
“Brainchild”  Alex Tech & Community  2 Year Degree  Health & Fitness  College teacher
FITNESS SHOWS ACROSS AMERICA
Surround Yourself With Success  Small Shed TASTEFULLY SIMPLE  Alexandria, MN  $100 Million Plus Enterprise  Thousands of Consultants Nationwide
Branding I. Product III. Consistency II. Team
READY TO E FIT AMERICA … and the Rest of the World
WHATEVER YOUR DREAM IS …DO IT! www.EFitAmerica.com
SET YOURSELF UP FOR SUCCESS! • Recap: • Who can help you • PPP • Struggles to Strength • Design/Manufacture • Legal Protect • Exposure • Network with the best • Questions Inventor Natalie Heckert

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