CREATING YOUR CAREER CAPITAL WOMEN IN ENTERPRISE Nyree McKenzie, Director Thought Bubble
passion, persistence & pivot
WHAT WE’LL COVER • About Th Thought Bubble • What is is career capital? • Where are tomorrow’s jobs? • Pla lanned ch choices - ext xtending str trengths, facing fears, exp xploring WHAT WE’LL COVER in interests • Steering towards your goals • Les essons le learned • Your career pla lan
ABOUT THOUGHT BUBBLE • Professional serv rvices marketing & communications and business strategy • Cli lient base of f top tie tier and glo lobal fir firms, , government, university and defence WHAT WE’LL COVER organisations • Mature in in tender/bid consulting • Growth in in community sector (h (health) and dig igital
PASSION
WHAT IS IS CAREER CAPITAL? • The skil ills you have th that are both rare and valu luable • Use th them to your advantage to define and progress your career • You can begin building your career capital now! WHAT WE’LL COVER • Every ry skill ill, every piece of f knowledge and every experience will ill in incrementall lly pave th the way • It It constantly evolves and le learning is is a lif lifelong jo journey.
WHERE ARE TOMORROW’S JOBS? Knowledge economy – • Hea ealth care • Anything to do wit ith data WHAT WE’LL COVER • Dig igital media and marketing • Accounting, g, fin finance, , professional advisory ry • Automotive in industry ry – watch th this space • STE TEM (s (science, , technology, en engineering, , maths) • In Information security
WHERE ARE TOMORROW’S JOBS? WHERE ARE TOMORROW’S JOBS? Work sty tyle • Holly llywood model – where small expert teams are assembled to meet demand, , th then dis isbanded aft fter WHAT WE’LL COVER completion. • Contract and fr freelance to fill fill expertise gaps • Working fr from home and “homing from work” – em employee comforts
WHERE ARE TOMORROW’S JOBS? Skill ills / / Exp xpertise • Companies will ill be lo looking for a balance of f technical and cr creative skil ills • Web-enabled tools (cl (cloud computing) to collaborate • Artificial in intelligence, , alg lgorithms (b (big data) WHAT WE’LL COVER • Analytics and use of f statistical tools will ill be in in hig igh demand (t (testing, g, measuring and optimising dig igital ch channels) • Dig igital marketing and cu customer experience • In Influencer en engagement • Vid ideos and vis isuals
WHERE ARE TOMORROW’S JOBS? WHAT WE’LL COVER
PERSEVERENCE
WOMEN AS BUSINESS OWNERS • More female en entrepreneurs in introduce in innovations (n (new products and serv ervices) in in developed economies (GE (GEM). • Average age of f business owner in in Brisbane – 46 yea ears • % of f female business owners in in Bri risbane – 35% (so (source: AB ABS). • Female-owned businesses oft ften outlast male-owned WHAT WE’LL COVER businesses in in ce certain sectors/industries. But… • Fewer women (4 (47.7 percent) th than men (6 (62.1 percent) believe they have th th the capabili lities to start and ru run businesses (GE (GEM). ). • About th three quarters of f people made redundant in in th the GFC were men.
TEENS AND ENTREPRENEURSHIP • 663,200 15 to 19-year-olds are em employed nationally • 98 per ce cent work an average of f 19 hours a week for someone el else. • WHAT WE’LL COVER 3,700 are own account workers and work alo lone on average 13 hours a week • 500 teens are em employers and hir ire other staff, working an average 10 hours a week. . (AB (ABS)
PLANNED CHOICES
Building my career capital
ROLE MODELS - ENCOURAGEMENT • Family and fr frie iends • Teachers, mentors • Public ic fig figures • Popular cult lture
CIRCUMSTANCES - NECESSITY WHAT WE’LL COVER
PIV IVOT
STEERING TOWARDS YOUR GOALS • Learn as much as you can • Work experience • Internships about the field • Open days WHAT WE’LL COVER • Shadowing
STEERING TOWARDS YOUR GOALS • Where do you want to be? • Big vs small company • Have the right expectations • Specialist vs WHAT WE’LL COVER (finances and ego) generalist
STEERING TOWARDS YOUR GOALS • Work on your personal • How do you want brand others to see you? WHAT WE’LL COVER • How do you want to be remembered?
STEERING TOWARDS YOUR GOALS • Building networks - What would your fans say about you? ⃝ Known to you or know of you ⃝ Well known Good friends / colleagues – ⃝ supportive of your cause Cheerleader (advocate) – will ⃝ actively support you unprompted on any occasion • Source: performance strategies
STEERING TOWARDS YOUR GOALS • Find a mentor • Can be formal or WHAT WE’LL COVER informal
STEERING TOWARDS YOUR GOALS Balanced life Personal development Develop a personal board of directors WHAT WE’LL COVER Personal support Motivation Influence and connections Knowledge and support
FUTURE PROOFING YOUR SKILLS • You will be seen as an authority • You will be a scare resource who will be in WHAT WE’LL COVER demand • You will have built career capital.
LESSONS LEARNED EXPLORING OUR IN INTE TERESTS FACIN ING OUR FEARS EXTE TENDING OUR STR TRENGTHS WHAT WE’LL COVER
USEFUL LIN INKS • acma.gov.au • jobsguide.gov.au • myfuture.edu.au • au.Hudson.com/salary-guides • abr.gov.au • coursera.org
DEVELOPING YOUR CAREER PLAN WHAT WE’LL COVER
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