CREATING HEALTH ENGAGEMENT TMHRA CONFERENCE 2017
START AT THE TOP LEADERSHIP NEEDS TO BE PRESENT AND ENGAGED • SCHEDULE LEADERSHIP MEETINGS ON A QUARTERLY • BASIS IN ORGANIZATIONS WHERE LEADERS MODEL THE • DESIRED BEHAVIOR, EMPLOYEES ARE MORE ENGAGED, MORE FOCUSED AND MORE LIKELY TO STAY AT THE ORGANIZATION. 2
BE TRANSPARENT LEADERSHIP TRANSPARENCY HAS A DIRECT • CORRELATION WITH EMPLOYEE HAPPINESS AND PRODUCTIVITY PROVIDE INFORMATION ON HOW YOU ARE • OPERATING: Tax revenue • Claims experience • Strategy and goals of the organization • 3
START ON THE FIRST DAY ONBOARDING IS • IMPORTANT ENCOURAGE QUESTIONS • LEADERSHIP SHOULD MAKE • THEMSELVES AVAILABLE 4
MENTORS AND SUBJECT MATTER EXPERTS ALL NEW HIRES SHOULD HAVE A MENTOR • PEER SUBJECT MATTER EXPERTS ARE IMPORTANT • HAVE A CONTACT LIST FOR SUBJECT MATTER • EXPERTS – AND LET THEM KNOW HOW TO FIND IT! 5
PROVIDE REGULAR TRAINING AND COACHING A HUGE TRAINING BUDGET IS NOT • NEEDED TO CREATE A MEANINGFUL DEVELOPMENT PROGRAM. HAVE VENDORS SPONSOR LUNCH • AND LEARNS, HOST BROWN BAG LUNCH SESSIONS OR WEBINARS Keep a list of employee questions and • educated on repeated topics DON’T STOP EDUCATING! • 6
PROVIDE THE RIGHT BENEFITS UNDERSTAND WHAT BENEFITS ARE VALUED BY • YOUR EMPLOYEES WHEN EMPLOYEES FEEL CONFIDENT THAT THEY CAN • TAKE CARE OF THEIR NEEDS, IT FREES UP TIME AND ENERGY FOR THEM TO FOCUS ON THEIR WORK BENEFITS CAN BE A MAJOR REASON FOR • EMPLOYEES TO STAY AT AN ORGANIZATION 7
LISTEN TO YOUR EMPLOYEES ASK THEM OFTEN! ORGANIZED FOCUS GROUPS • EMPLOYEE COMMITTEES • EMPLOYEE SURVEYS • EMPLOYEE SUGGESTION BOX • ONLINE MESSAGE BOARDS • LISTENING BUILDS TRUST 8
OFFER UNIQUE BENEFITS YOUR DIVERSE POPULATION REQUIRES A DIVERSE • BENEFITS PACKAGE WITH A WORKFORCE THAT SPANS FIVE • GENERATIONS, THERE IS NO ONE-SIZE-FITS-ALL SOLUTION. YOU HEARD WHAT’S IMPORTANT, BUT WHAT’S • FEASIBLE? Accident coverage, cancer insurance, financial coaching, pet • insurance? 9
CELEBRATE REWARDS AND RECOGNITION CAN INCREASE ENGAGEMENT • - PEOPLE RESPOND TO BEING APPRECIATED GIVE PEOPLE A CLEAR IDEA OF HOW THEY FIT INTO THE • MISSION OF THE COMPANY AND WHAT KINDS OF BEHAVIOR WILL BE REWARDED. DON’T BE AFRAID TO ADD SOME FANFARE! • 10
SUPPLY THE RIGHT TOOLS PRINTED MATERIALS • MOBILE TOOLS • BENEFIT VIDEOS • ONLINE SOLUTIONS • TEXT MESSAGING • MEET YOUR EMPLOYEES WHERE THEY ARE AND COMMUNICATE IN A VARIETY OF WAYS 11
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GOLDFISH= 9 SECONDS HUMANS ONLINE= 8 SECONDS TIME | MAY 2015 http://time.com/3858309/attention-spans-goldfish / 13
MILLENIAL DISRUPTION 14
MULTIGENERATIONAL WORKFORCE Who They Are Mantra What They Want How to Reach Them Baby • 29% of US workforce Work till • To be asked questions to get • Face-to-face Boomer • Invented 60-hour workweek you drop to an answer • Written (email, PPT, • Set goals, work hard, team player • High-quality products, services handbook) • Open & direct communication, • Phone with details on demand Gen X • 34% of US workforce If it ain’t • Up-front, transparent • Email • Independent, self-reliant, broke, • Short, informal, regular sound • Video entrepreneurial don’t fix it bites • Online resources • Concerned about work-life balance • Text messages & family time Millennials • 35% of US workforce Make a • What’s in it for me • Social media • Technology savvy difference • Choice and control • Video • Strong feeling of connection online in the world • Personalization & relevance • Online resources • Strong interest in teamwork • Authenticity • Interactive tools • Multitasking pros • No jargon • Text messages 15
PRINTED MATERIALS POSTERS • POSTCARDS AND LETTERS • NEWSLETTERS •
MOBILE SOLUTIONS
BENEFIT VIDEOS 18
ONLINE SOLUTIONS USE YOUR EMPLOYEE INTRANET: POST PLAN DOCUMENTS • LINKS TO CARRIER INFORMATION AND CONTACT • LISTING WELLNESS INITIATIVES AND UPDATES • EMPLOYEE SUCCESS STORIES • 19
TEXT MESSAGING SEND EMPLOYEE SURVEYS REMIND EMPLOYEES ABOUT IMPORTANT EVENTS AND DEADLINES SEND INSTANT COMMUNICATION ABOUT PLAN UPDATES OR OTHER INFORMATION 20
KEEP AT IT! EMPLOYEE ENGAGEMENT DOESN’T‘ HAPPEN • OVERNIGHT MONITOR WHAT YOUR DOING – FIND WAYS TO • MEASURE AND IMPROVE IF IT’S NOT WORKING – ADAPT IT OR MOVE ON •
THAT WE’VE TALKED A LOT! GOT ANY QUESTIONS? 22
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