Creating a High Impact Resume Presented by: Jocylen Ashton, Director Graduate Business Career Management gbpcareers@scu.edu 408-551-3000x6168 www.scu.edu/business/graduates/careers www.scu.edu/business/graduates/careers LEAVEY SCHOOL OF BUSINESS
Average time spent reading a resume
Your resume has multiple purposes It will benefit you to keep the following in mind when writing your resume: � Your resume helps you get the interview � Your resume is a marketing tool, it should represent your brand � Your resume outlines what you have to offer the employer � Your resume serves as a discussion guide for the interview LEAVEY SCHOOL OF BUSINESS www.scu.edu/business/graduates/careers
Resume Branding: Accomplishments & Skills • Write down all of your past achievements, ✔ accomplishments, and results—think “How did I contribute?” • Write down all of your transferable skills— ✔ think about the skills you possess that are relevant to the career you want • Review these accomplishments and skills from an employer’s perspective — assess if ✔ they demonstrate your fit for the career path you have chosen LEAVEY SCHOOL OF BUSINESS www.scu.edu/business/graduates/careers
Resume Branding: Focus on Employers Needs • Create a high impact resume by understanding the company business needs, culture and mission. • Target your pitch to them, learn the language they use to describe desired skills: • job description • websites, and other publications • talk to employees LEAVEY SCHOOL OF BUSINESS www.scu.edu/business/graduates/careers
Resume Branding: High Impact Content • Tailor your resume to the job and company, ✔ focusing on the companies needs ✔ • Don’t talk about your responsibilities, instead showcase your relevant accomplishments • Quantify your accomplishments and show ✔ proof of your value add LEAVEY SCHOOL OF BUSINESS www.scu.edu/business/graduates/careers
Creating a High Impact Resume Skills and Your Experiences Relevant Required for Experiences the Job to Highlight BUILD A BRIDGE LEAVEY SCHOOL OF BUSINESS www.scu.edu/business/graduates/careers
Resume Branding: High Impact Content SKILLS EXPERIENCES PROOF Identify relevant EXPERIENCES Identify 5-7 Identify where in SKILLS required mapping your your past you have for the job, note abilities to skills DEMONSTRATED employer and tasks, those skills and language performed on the experiences job LEAVEY SCHOOL OF BUSINESS www.scu.edu/business/graduates/careers
Resume Branding: High Impact Content EXAMPLE: Product Management SKILLS EXPERIENCES PROOF • Lead cross-functional • Forecasting, P&L, budgets Created new teams • Promotions, advertising, product concepts to • Analytics increase volume agencies sales in the channel • Creativity • Product Development which are expected • Problem solving • Market Research, focus to generate at least groups, surveys • Strategic thinking $2MM in gross retail • Channel strategy, sales • Consumer insights sales. • Segmentation, target market • Drive for results • Researched industry trends LEAVEY SCHOOL OF BUSINESS www.scu.edu/business/graduates/careers
Differentiate: Creating Impact Statements Strong Lead Action What You Did Results Verb Quantify if Packed with the Tied to the Skills possible Experiences Example: Led a cross functional to develop and increasing sales team launch 3 new by 17% products LEAVEY SCHOOL OF BUSINESS www.scu.edu/business/graduates/careers
Prove Your Value Add: Impactful Results EXAMPLE: • Increased (sales, profits, margins, value) • Implemented new Quantify • Decreased (costs, inefficiencies, errors) volunteer model in Tanzania, expanding volunteer base by 30% • Define Size (team, budget, business) • Managed $82M Scope divestiture of division • Number Impacted (people, businesses) with over $30M in revenue and 100 employees • Presented to (senior management, • Presented final client) recommendation to • Delivered (on time, early, under budget) Qualify CFO, strategy was • Implemented recommendation implemented by • Adopted across business units client LEAVEY SCHOOL OF BUSINESS www.scu.edu/business/graduates/careers
Summary: Creating a High Impact Resume Key Tips: • You want to make this as personal a piece of ✔ paper as possible ✔ • This is not the time to be humble • Highlight the things that differentiate you – ✔ accomplishments, etc • Put resume bullet points into Impact ✔ Statements • Highlight relevant skills and experiences for the ✔ targeted position LEAVEY SCHOOL OF BUSINESS www.scu.edu/business/graduates/careers
Getting Started & Next Steps LEAVEY SCHOOL OF BUSINESS www.scu.edu/business/graduates/careers
Getting Started & Next Steps: GBCM Resume Template and Process ✔ • Resume Templates For Your Degree Program ✔ • Style and Format: Why One Page??!! ✔ • GBCM Template Sections • Leavey Career Net & Personal Resume ✔ Review Consultant ✔ • Resources LEAVEY SCHOOL OF BUSINESS www.scu.edu/business/graduates/careers
GBCM Resume Degree Program Templates � MBA (Evening & Accelerated) � Executive MBA � MSIS � MSF
MBA: Evening and Accelerated Key Pieces: Name Education Experience Academic Projects Additional Information
Executive MBA Key Pieces: Name Professional Summary (optional) Experience Education Additional Information
MSIS: Master of Science in Information Systems Key Pieces: Name Education Technical Skills Experience Academic Projects Additional Information
MSF: Master of Science in Finance Key Pieces: Name Education Experience Academic Projects Additional Information
Styling and Format: Why One Page??!! � Style and Formatting Requirements: Font: Calibri (10 to 12 point) – Spacing/Margins (.5 to 1 inch) – Headers for sections: Education, Experience & – Additional Information � GBCM Template: One Page Resume ( required) � Concise, Impactful & Branded: Targeted � Market and Industry Trends www.scu.edu/business/graduates/careers LEAVEY SCHOOL OF BUSINESS
Key Pieces: GBCM Template Sections � Name First and Last Name (nick name/middle name) • Contact information • Professional and active email address • � Education Most recent first (SCU!) • School and degree written correctly • Denote concentration (if applicable) • Relevant course work and projects • No GPA • www.scu.edu/business/graduates/careers LEAVEY SCHOOL OF BUSINESS
Key Pieces: GBCM Template Sections � Experience: High Impact Bullet Statements (PAR) • � Additional Information Section is designed to help you show a different • dimension of self. Template provides examples, but should be • modified to fit individual. www.scu.edu/business/graduates/careers LEAVEY SCHOOL OF BUSINESS
Additional & Optional (MS and MBA) � Academic Projects � Leadership Experience � Professional Summary (Executive MBA) Provide snap shot of unique • Articulate your strongest and most relevant skills • and achievements
Additional & Optional (MSIS) � Technical Skills (MSIS) Programming Languages • Databases • Tools & Platforms • � MSIS Capstone Research based versus experiential learning •
Resume Review and Submission Process Pre-submission Post- submission � GBCM Resume Website � Matched with consultant: 3 to 5 day process (per review) � Review Resources and Watch Videos � Approval: Access to Job Board(s) � Required Template Create profile and submit through Leavey Career Net
Key Resources Resume Resources: http://www.scu.edu/business/graduates/careers/resumes/resume-resources.cfm Leavey Career Net: Profile and Resume Review: http://www.scu.edu/business/graduates/careers/students/leaveycareernet.cfm Connect with us! • LinkedIn: Santa Clara University Graduate Business Career Management • Facebook: https://www.facebook.com/SCUGBCareerManagement • Twitter: Follow us at @SCU_GBCM • GBCM email: gbpcareers@scu.edu www.scu.edu/business/graduates/careers LEAVEY SCHOOL OF BUSINESS
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