X1 Social Discovery Geo-fencing and Monitoring Corporate Environments For Social Media Investigations Part Two of a Four Part Series
About the Presenters Joe Church Founder & Owner Digital Shield, Incorporated Jason Kleinberg Account Manager X1 Ashley Luna Product Manager X1
Agenda • X1 Overview • Digital Shield Overview • Effective use of Geo-fencing • Monitoring events and activities • Using pre-defined search terms • Interactive Q&A
X1 Social Discovery • Designed for investigative professionals to collect social posts, website content, webmail, and YouTube videos and other social media types all from within a single user interface . • Supports the simultaneous collection of content and metadata • Legally defensible collections that preserve chain of custody. • Build on X1’s patented & proven fast - as-you-type search technology
Corporate Events and Activities • Launch a new product or service • Prepare for a big announcement • Host a busy conference • Identify product or customer service issues • Monitor for proactive approach
Corporate Events and Activities • Social media provides a significant unprotected channel for data leaks, it incents people to overshare confidential information, it provides hackers with information that greatly assists them in breaching organizations, and it allows for the dissemination of lies in the form of misinformation or impersonation.
Presenter Background • Joe Church – Digital Shield, Inc. • Prior LE/Federal LE • Private Business • Litigation Support • State/Federal/International Testimony • Case Work • Leading Technology • Course Development • Major Vendors
Use Case Examples: • US Airways Tweet – Lewd Tweet ▫ Official US Airways Account • Home Depot – Racist Tweet ▫ Official Home Depot Account ▫ Which Drummer? • Does your corporation monitor official accounts for content/exposure?
Corporate Monitoring • Monitor specific keywords • Monitor local area chatter • Monitor social media activity • Gain visibility and valuable insight
Real Time Response • Can set alerts via search functionality • Can set timeframe when alerts will be delivered • Can send alert to one or multiple accounts
Effective use of Geo-Fencing • Geo-fencing • Sweep areas of interest ▫ Corporate Landscape ▫ Areas of interest • Keywords based for response ▫ Identify potential keywords of interest
Monitor Accounts • Associated with activities and events • Anonymously follow • Public information only • Can set timeframes
Monitor Global Keywords • Monitor #Tags • Potential Competitors • Potential Customers
Pre-defined Search Terms • Able to search and monitor for keywords relevant to your organization • Latest Software/Hardware • Latest hires • Reputation Management • Real time reactions
Demonstration
Questions?
Contact Us Joseph Church digitalshield.net jchurch@digitalshield.net Jason Kleinberg www.x1.com jkleinberg@x1.com info@x1.com Ashley Luna aluna@x1.com
Thank You Save the Date for Part 3: Geo-fencing and Monitoring Events for Social Media Investigations Tuesday, July 23 10am PT/1pm ET
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