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Content Is King - Turn Your Audience Into Customers Presented by: - PowerPoint PPT Presentation

Content Is King - Turn Your Audience Into Customers Presented by: Aspen Chamber Resort Association and ASquared Search and Social Chris Field Greg Fitzsimmons Alana Appleby Twitter.com/ChrisField Twitter.com/GFitzsimmons


  1. Content Is King - Turn Your Audience Into Customers Presented by: Aspen Chamber Resort Association and ASquared Search and Social Chris Field Greg Fitzsimmons Alana Appleby Twitter.com/ChrisField Twitter.com/GFitzsimmons Twitter.com/Alanappleby 970-925-6037 www.ASquaredAspen.com 132 W. Main St., Suite E, Aspen, CO 81611

  2. Content Marketing: (Noun) Content Marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience, with the objective of driving profitable customer action.

  3. Content Marketing Isn’t New

  4. Brands Telling Stories to Attract and Retain Customers

  5. Brands Telling Stories to Attract and Retain Customers 1895 1904 1951 1900

  6. Explosion of Content Marketing Number of Searches per month on Google.com

  7. Content is Alive

  8. Don’t Panic!

  9. 4 Steps to Content Marketing Why? What? Who? How?

  10. Why: Start With Why!

  11. Who? ¡ “If ¡you ¡wish ¡to ¡persuade ¡me, ¡ you ¡must ¡think ¡my ¡thoughts, ¡ feel ¡my ¡feelings ¡and ¡speak ¡my ¡ words.”—Cicero ¡

  12. Who?

  13. Identify Personas

  14. Who? Personas: Not a demographic, it is an actual person

  15. Who? Avoiding Personas will lead to content marketing failure

  16. What?

  17. What? Will it Blend? Ski Carrying Techniques …

  18. What? Don’t be this guy, or this guy … o

  19. What? Be This Guy!

  20. What?

  21. How? Publish & Promote Where will people be looking for this content?

  22. How? Content and Context

  23. How? Create & Curate

  24. How? Monitor, Listen, Converse, Engage

  25. How? Repurpose Content

  26. Content Marketing: (Noun) Content Marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience, with the objective of driving profitable customer action.

  27. Content Is King - Turn Your Audience Into Customers If you have any questions, feel free to give us a call! Thanks! ASquared Search and Social 970-925-6037 Chris Field Greg Fitzsimmons Alana Appleby Twitter.com/ChrisField Twitter.com/GFitzsimmons Twitter.com/Alanappleby 970-925-6037 www.ASquaredAspen.com 132 W. Main St., Suite E, Aspen, CO 81611

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