Contact me about expert training for 10/24/2012 www.ellenfinkelstein.com teams and individuals! The people at Presentation XPert chose this topic, “Take your slides from mediocre to memorable” based on your responses to their questionnaire. And I know from my own experience that many presenters have problems designing memorable slides. And that makes sense, because most of you aren’t designers. Yet you need to make an impact. ellen@ellenfinkelstein.com 1
Contact me about expert training for 10/24/2012 teams and individuals! You want to transform Death by PowerPoint to Life by PowerPoint. ellen@ellenfinkelstein.com 2
Contact me about expert training for 10/24/2012 teams and individuals! I’ll start with the basic principles, based on a great deal of research about how people learn and take in information. Once you have this, you’ll have a guideline that you can use for every slide. Next will be specific techniques to make it easy: • A quick design upgrade – the easiest makeover you’ve ever seen. I call it the 4 slide layouts that always look good. These layouts will simplify your slides so your audience can understand them. You’ll use these layouts mostly for slides with images on them. • 2 tips for finishing touches that make your slides look more professional. Finally, we’ll do some makeovers of presentations some of you submitted. You’ll see for yourself how it’s possible to take boring, text-heavy, or complex slides and make them clear and compelling. ellen@ellenfinkelstein.com 3
Contact me about expert training for 10/24/2012 teams and individuals! Many people like you do presentations day in and day out. ellen@ellenfinkelstein.com 4
Contact me about expert training for 10/24/2012 teams and individuals! But most of you aren’t designers and don’t have the chance to hire a designer. ellen@ellenfinkelstein.com 5
Contact me about expert training for 10/24/2012 teams and individuals! Are you ready to learn simple techniques to communicate more effectively? ellen@ellenfinkelstein.com 6
Contact me about expert training for 10/24/2012 teams and individuals! What’s the problem with mediocre slides? You won’t achieve your goals, whether selling, persuading or training. ellen@ellenfinkelstein.com 7
Contact me about expert training for 10/24/2012 teams and individuals! You might make your audience hate you ellen@ellenfinkelstein.com 8
Contact me about expert training for 10/24/2012 teams and individuals! On a more serious note, poor communication can be dangerous ellen@ellenfinkelstein.com 9
Contact me about expert training for 10/24/2012 teams and individuals! This slide was sent to people who didn’t attend the meeting. ellen@ellenfinkelstein.com 10
Contact me about expert training for 10/24/2012 teams and individuals! People will think you’re a poor communicator – it’s bad for your career. Presenting is an important career skill. ellen@ellenfinkelstein.com 11
Contact me about expert training for 10/24/2012 teams and individuals! You have an important message to convey, so do it well ellen@ellenfinkelstein.com 12
Contact me about expert training for 10/24/2012 teams and individuals! To figure out how to end Death by PowerPoint, we need to start by understanding what’s wrong with so many presentations these days. Then, we can learn how to make them right. ellen@ellenfinkelstein.com 13
Contact me about expert training for 10/24/2012 teams and individuals! In order to solve these problems, you need to design for understanding, remembering, and persuasion. ellen@ellenfinkelstein.com 14
Contact me about expert training for 10/24/2012 teams and individuals! There are 3 major problems with many slides. When you put all your text on the slide, people read it. If you’re talking while they’re reading, their mind is divided. It’s inefficient and uncomfortable for your audience. The solution is simple: Don’t put what you say on the slide! A heading is OK, but for the rest, let people simply listen to you. ellen@ellenfinkelstein.com 15
Contact me about expert training for 10/24/2012 teams and individuals! ellen@ellenfinkelstein.com www.EllenFinkelstein.com 16
Contact me about expert training for 10/24/2012 teams and individuals! You have 3 types of memory. The first could be called sense memory. It can take in a huge amount of content, but then goes on to the next input, so it doesn’t last. What does last goes into short-term memory. As the name implies, this is also short term, a few minutes or so. But short-term memory can only handle a few items at a time. When too much enters short-term memory, most is filtered out. What does go through the funnel goes on to long-term memory, where we can remember large amounts of material for a long time. When you put too much on a slide, short-term memory is overwhelmed and less is remembered. Needle concept from Cliff Atkinson, Beyond Bullet Points ellen@ellenfinkelstein.com 17
Contact me about expert training for 10/24/2012 teams and individuals! This is the principle that people remember pictures more than words. The part of the brain that is devoted to visual input is much larger than the part for auditory input. When the presentation is over, people will remember the pictures more than the words. People also remember stories and a large part of that is because stories help us visualize a situation. Stories also provide an emotional connection, which is important for persuasion. ellen@ellenfinkelstein.com 18
Contact me about expert training for 10/24/2012 teams and individuals! ellen@ellenfinkelstein.com www.EllenFinkelstein.com 19
Contact me about expert training for 10/24/2012 teams and individuals! ellen@ellenfinkelstein.com www.EllenFinkelstein.com 20
Contact me about expert training for 10/24/2012 teams and individuals! Nobody loves slide after slide of bulleted text. How many of you have sat through presentations of bullet after bullet after bullet? Face it, no matter how fascinating the topic and skilled the presenter, bullets look boring. From long experience, people associate bulleted text with boring presentations, so when you use them, you start out at a disadvantage. That doesn’t mean you can never include a short list of items, but keep the bullets for actual lists, such as agenda items. Even an agenda can be shown visually, as a timeline or diagram. Researchers at the University of NSW found that the brain cannot process written and spoken information well at the same time. Also, Richard E. Mayer found that narration with graphics was more effective than graphics with text. ellen@ellenfinkelstein.com
Contact me about expert training for 10/24/2012 teams and individuals! I call it Tell ‘n’ Show. Your title tells your point with a sentence or caption. The rest of your slide shows the point with an image, diagram, or graph. Just like the picture book; the text tells the story and the picture shows it. ellen@ellenfinkelstein.com 22
Contact me about expert training for 10/24/2012 teams and individuals! Put one point on a slide, so you may need to expand one slide to four. ellen@ellenfinkelstein.com 23
Contact me about expert training for 10/24/2012 teams and individuals! In my full-day version of this concept, I go into each type of visual in detail, including how to create and format diagrams, charts, and images for striking and professional results. ellen@ellenfinkelstein.com 24
Contact me about expert training for 10/24/2012 teams and individuals! ellen@ellenfinkelstein.com www.EllenFinkelstein.com 25
Contact me about expert training for 10/24/2012 teams and individuals! Let’s go through a very simple makeover so you can see the difference. Here’s a slide that covers an obscure and somewhat difficult topic. ellen@ellenfinkelstein.com
Contact me about expert training for 10/24/2012 teams and individuals! Instead, I could divide it up into 4 slides. The principle is to put one point on a slide. If you want, use an overview slide before and/or after. Be silent for a moment to let the audience read, then start talking. ellen@ellenfinkelstein.com
Contact me about expert training for 10/24/2012 teams and individuals! ellen@ellenfinkelstein.com
Contact me about expert training for 10/24/2012 teams and individuals! ellen@ellenfinkelstein.com
Contact me about expert training for 10/24/2012 teams and individuals! ellen@ellenfinkelstein.com
Contact me about expert training for 10/24/2012 teams and individuals! Shortcuts are like bridges that help you over obstacles. Like most of the content in this webinar, these are taken from my newest e-book, Slide Design for Non- Designers, which goes into much more detail. ellen@ellenfinkelstein.com 31
Contact me about expert training for 10/24/2012 teams and individuals! Here’s what might be your original slide, with a centered image. You see this all the time but it’s very forgettable. ellen@ellenfinkelstein.com 32
Contact me about expert training for 10/24/2012 teams and individuals! Vertical image on half the slide. If the original image isn’t vertical, you can crop it. Cropping often makes the image more powerful. ellen@ellenfinkelstein.com 33
Contact me about expert training for 10/24/2012 teams and individuals! Full slide image. ellen@ellenfinkelstein.com 34
Recommend
More recommend
