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CONSISTENC Y CONTENT in Getting Your Organization Noticed Through - PowerPoint PPT Presentation

Oct 12, 2022 •220 likes •750 views

CONSISTENC Y CONTENT in Getting Your Organization Noticed Through Social Media & Branding Photo by Louis Vest / CC BY-NC 2.0 / Cropped from original welcome Photo by Jack Lyons / CC BY-NC-ND 2.0 / Cropped from original welcome Photo by

  1. CONSISTENC Y CONTENT in Getting Your Organization Noticed Through Social Media & Branding Photo by Louis Vest / CC BY-NC 2.0 / Cropped from original

  2. welcome Photo by Jack Lyons / CC BY-NC-ND 2.0 / Cropped from original

  3. welcome Photo by Jack Lyons / CC BY-NC-ND 2.0 / Cropped from original

  5. developing your BR AND Photo by Erick Gonzalez / CC BY-ND 2.0 / Cropped from original

  6. Fonts & Colors

  7. Fonts & Colors

  8. Fonts & Colors

  9. Campaigns

  10. Campaigns

  11. Campaigns

  14. # Find Your Park

  16. let’s start simple: FONTS Photo by Jordi Martorell / CC BY-NC-ND 2.0 / Cropped from original

  17. Typefaces: SERIF Old Style Transitional Modern Egyptian

  18. Typefaces: SANS SERIF Grotesque Geometric Humanist

  19. Connotation v s Denotation

  21. BRIDGE Refugee Services, Inc.

  22. BRIDGE Refugee Services, Inc.

  23. Paytone One MIX & MATCH typefaces around Permanent Marker Playfair Display

  24. but stick to about 3 for consistency

  25. BE YOND just FONTS Photo by Vijay Kiran / CC BY 2.0 / Cropped from original

  26. Start Small

  27. Start Small

  28. Start Small

  29. Design & Editing Color Types Images Palettes & Fonts

  30. GROUP ACTIVITY: Create the front of Farm to Tennessee’s new brochure

  32. Taking your brand digital Photo by Juho Metsävuori / CC BY-NC-ND 2.0 / Cropped from original

  33. Why ? are we using social media

  34. How ? do we find our “voice”

  35. GROUP ACTIVITY: For Farm to Tennessee: 3 reasons to use social media 3 things people should know

  36. Engagement

  37. Translating Visuals

  38. Translating Visuals

  39. Your Digital Brand Tell Lots of Stories

  40. Your Digital Brand Calls to Action

  41. Your Digital Brand Instagram Stories

  42. Your Digital Brand Live Streaming

  43. Your Digital Brand Build Relationships

  44. Your Digital Brand Build Relationships

  45. Have Fun!

  46. GROUP ACTIVITY: Facebook & Beardsley Farm Why was or wasn’t there engagement?

  47. GROUP ACTIVITY: Create 3 social media posts for Farm to Tennessee’s upcoming fundraising dinner

  48. Getting More Followers Advertising

  49. Planning Posts in Advance

  50. BIG Takeaways Photo by 3dpete / CC BY-ND 2.0 / Cropped from original

  51. GROUP ACTIVITY: What is one thing we discussed that your organization can do to improve engagement?

  52. DISCUSSION Photo by Amanda Graham / CC BY-NC-ND 2.0 / Cropped from original

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