Cons onsumer umer Aware areness ness 7 Reasons Why The CAP is - PowerPoint PPT Presentation

Dec 12, 2023 •222 likes •419 views

Cons onsumer umer Aware areness ness 7 Reasons Why The CAP is LIT!!! 1. . Webs ebsit ite e vi visits sits are u are up 4,6 p 4,600% 00%! Redesi esigned ned webs bsite te + doc octor or loc ocator or Requ quest st

Cons onsumer umer Aware areness ness
7 Reasons Why The CAP is LIT!!!
1. . Webs ebsit ite e vi visits sits are u are up 4,6 p 4,600% 00%!
Redesi esigned ned webs bsite te + • doc octor or loc ocator or Requ quest st appt fe feature re • added ed 1. . Webs ebsit ite e vi visits sits are u are up 4,6 p 4,600% 00%!
• Average Monthly Facebook reach now 20 20-25 25 million+ on+ CAP on Facebook, • Instagram, Snapchat, Twitter, YouTube • @AAOortho Oortho 2. HUG . HUGE E So Social cial Med Media ia Reac each! h!
3. A . Ads ds in o in over 3.5 er 3.5 mil millio lion n se sear arches! hes!
….After. Instagram before….  4. Ne . New creat w creativ ive e approac approach! h!
• Utilizing internet data to better reach consumers with CAP messaging • Retarg arget eting ing eff ffor orts 5. BIG . BIG DATA! A!
Cam ampa paig ign n ex example: ample: “Non - Pros vs. Pros” Buzzfeed , Dec ‘17 9 million+ Views 6. Mult . Multip iple le Ca Camp mpaign aign Ap Appr proac oaches! hes!
Buzzfeed video
Campa mpaig ign n exampl ample: e: “7 Myths About Orthodo thodontic ntic Treatment” NOHM ‘17 6. Mult . Multip iple le Ca Camp mpaigns! aigns!
7. SO MUC . SO MUCH H MORE MORE!
Wha hat t are are me memb mber ers s sa sayi ying? ng?
CAP: AP: Adv dvocating ocating For or Pat atients ients & the & the Prof ofession ession
How w ca can Y n YOU he OU help CAP? lp CAP?
SHARE ARE CAP CAP po posts sts on so on socia cial l me medi dia! a!
Currently accepting applications through May 2018 Materials at AAOinfo.org Comp omponen onent t Sup Suppo port: : CAP CAP Mat Matching hing Grant Gra nt Program ogram
Tha hank nk you! ou!

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