Connecting with Healthcare Professionals Belinda Neville March - PowerPoint PPT Presentation

Connecting with Healthcare Professionals Belinda Neville March 2019

Conventional wisdom of the 80-90’s Low fat movement = =

Second chance for nuts Seventh Day Adventist Study, California • Long-term study in >26,000 people • Examining dietary and lifestyle habits • Followed for 6 years

Unexpected results Nuts ≥ 4x/week – 48% lower risk of heart disease or death Nuts 1x/week – 25% lower risk of heart disease First paper linking nut consumption and lower risk of heart disease

Nuts and heart health 3 other major population studies, supported the nuts and heart health findings • Nurse’s Health Study (1998) • Iowa Women’s Health Study (2001) • Physicians Health Study (2002)

Nuts and heart health 3 other large population studies supported nuts and heart health findings • Nurse’s Health Study (1998) • Iowa Women’s Health Study (2001) • Physicians Health Study (2002) Nuts ≥ 4x/week - 37% lower risk of CHD Kelly JH, Sabate J, 2006

Nuts and health

Economic cost of disease Aust. Burden of Disease Food groups and Health burden of EAT-Lancet Commission disease markers preventable disease (Aust) A diet ‘low in nuts and To save lives and the seeds’ accounts for the Increased intake of Of the 15 individual dietary earth, we need to following cost of disease nuts, legumes & risk factors attributing to double consumption of burden: wholegrains is more the burden of chronic fruit, vegetables, nuts • 16% heart disease (vs effective at primary disease in Australia, diets: and legumes • 10% diet ‘low in prevention of disease ‘low in wholegrains’ • vegetables’) than other food groups, ‘low in fruit’ • • 7.4% diabetes and more than fruits ‘low in nuts and seeds’ • • 1.4% all disease and vegetables ‘low in vegetables’ were those contributing the greatest number of deaths AIHW, 2016 Schwingshackl, 2018 Crosland et al, 2019 EAT-Lancet, 2019

“If you have access to Google, you’re a nutrition expert”

What we know about reaching Healthcare professionals • Simple messages • Visually appealing • Resources that can be used in practice (e.g. infographics) • Solves a problem • Easily shared • Short, easily digestible paragraphs • Commentary or input from well- established/well - known dietitian(s)

Key messages a healthy handful each day… reduces the risk of heart disease maintains a healthy weight reduces the risk of diabetes

Social media

Instagram Facebook

NUTrition Ambassadors Rebecca Gawthorne Leanne Ward @nourish_naturally @the_fitness_dietitian

Dietitian eBook

New Factsheets – HCP and Clients

Webinar Nuts and Brain Health, May 2018

Conferences and events Exhibits and/or satchel inserts at key healthcare professional conferences

Is the message getting through? HCP Tracking research – changes in attitudes and behaviours over time Perception of Nutritionists Perception of GPs 100 100 90 90 80 80 70 70 60 60 50 50 40 40 30 30 20 20 10 10 0 0 Preventing HD Preventing Diabetes Managing Preventing HD Preventing Diabetes Managing overweight/obesity overweight/obesity 2003 2010 2018 2003 2010 2018

Health r reputation o of f foods ds

Summary • We have solid, consistent evidence-based information • We have the authority to speak and are a trusted source • We need to ensure we remain relevant to ensure we get our voice heard