COMPARATIVE ONBOARDING STUDY Dropbox and the Dropbox logo are - PowerPoint PPT Presentation

COMPARATIVE ONBOARDING STUDY Dropbox and the Dropbox logo are trademarks of Dropbox, Inc. Color scheme for presentation taken from Dropbox’s branding.

Agenda ● ● ● ● ●

Background/ Methods

Research Goals ● ● ● ●

Onboarding Heuristics ● ● ● ● ● Inspired by Hulick, S. (2014). The Elements of User Onboarding.

Design of Study ● ○ ○ ● ● ● ●

Methods: Participant Recruitment ● ● ● ●

Methods: Tasks & Analysis ○ ○ ○ ○

Limitations of Study ● ○ ○ ○ ● ○ ○ ○ ● ○ ○ ● ○ ○ ○

Methods: Severity Scale P Positive finding : This approach is recommendable and should be preserved. Minor problem: Caused participants to hesitate for a few seconds. Causes site’s M offerings to be less effective than intended. S Serious problem: Interrupts participants in their use of the website, but eventually they were able to continue. Caused occasional “catastrophes.” Critical problem: Caused frequent “catastrophes.” A catastrophe is a situation in where the C website “wins” over the user, i.e. a situation where the participant cannot solve a reasonable task or where the website annoys the participant, and participant may leave site. G Good idea: A suggestion from a test participant that could lead to a significant improvement of the user experience.

FINDINGS

High Level Summary of App Experiences ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 12

Onboarding Workflow

Findings Reported ● ● ● ●

SUS RESULTS

Dropbox System Usability Scale (SUS) Score

Dropbox vs. Comparative Apps SUS Score

1. Homepage

Homepage Communicates Value Proposition P & Creates Strong Impression of Ease-of-Use

Call to Action is Effective P

Below Fold Content is Missed 50% of Time M on Small Screens

Dropbox: Low Color, Low Energy First Impression M

Asana and Slack Appeal to Visual Learners P with Video

Recommendation: Consider Incorporating G Video on Dropbox Homepage

2. Account Creation

Sign-up Form: Simple and Easy to Locate P

Google Drive: Complicated Sign-Up

Download Desktop App: Interrupts Flow & S Introduces Doubt

Download Status Is Unclear S

Drive & Slack Offer Download After Onboarding P ● ● ●

Google Drive: Clean Button & Nice Animation P 31

3a. First Use & Learning

Help Page is Well Organized P

Mastery Panel was Ignored and Misunderstood S ● ●

Main Purpose of Panel Not Achieved S ● ● ●

Get to Know Dropbox Mockup Before ● ● ● ● ● After-Mockup ● ● ● ● ●

Get Started with Dropbox File M ● ●

P Tutorial Video after Signing In ● ● ● ● ○ ○

Asana & Slack: Highlighted Tooltips P

P Slack: Slackbot Interaction

3b. Basic Functions

Store a Document P

Share a Document P

Email Verification Interrupts Flow S

Asana: Page Directs Users to Verify Email P

Share a Document M

Essential Functional Buttons are Hard to Find S

Communication of Value Proposition P ● ● ●

Accessibility Analysis

Accessibility Analysis ● ● ● ●

Accessibility C

Accessibility C

Accessibility C 3 1 2 3 1 2

Accessibility ● ● ● ● ● ● ● ●

Accessibility

Summary & Next Steps

Global Findings ● ● ● ● ● ○ ○

Global Findings (cont’d) ● ● ● ● ● ● ●

Where Dropbox Should Focus ● ● ● ● ● ● ● ● ●

Where Dropbox Should Focus (cont’d) ● ● ● ● ● ●

Taking Inspiration from Paper 1 4 2 3

Next Steps ● ○ ○ ● ○ ● ●

Thank you. Any questions? Dropbox and the Dropbox logo are trademarks of Dropbox, Inc. Color scheme for presentation taken from Dropbox’s branding.

Appendices

Appendix A: Master ER Findings https://www.dropbox.com/s/dx4vg3tkb0u8npj/AppendixA_MasterFindingList.xlsx?dl=0

Appendix B: Master Usability Findings https://www.dropbox.com/s/6ffh8oql3pnbl6k/Master%20findings_Usability%20Testing.x lsx?dl=0

Appendix C: Participant Profile Information

Appendix D: Tech Savviness Evaluation

Appendix E: Participant Videos

Appendix F: Positive SUS Questions