Company Presentation 160401 • MPPA.JK
Overview of Key Investment Highlights MPPA Retail 1 2 Contents Strategy Financial for Growth Overview 3 4 2
Overview of MPPA Retail 1 ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡
Vision To be the no.1 multi-format retailer in Indonesia Mission To deliver Sustainable Sales/Profit Growth by creating a World Class Retailer with format and technological leadership through a focus on the development of Human Capital and Systematized, Relevant Business Practices 4
Investment Highlights ● Fastest growing multi-format retailer Company Temasek Holdings in Indonesia Shareholding Structure Pte. Ltd. with CAGR of 25.2% in the past 10 years and market cap of IDR 9.8 tn (US$ 754 bn) as of 31 December 2015 � ● Results in FY15 � Sales +2.5%* and Net Income -67.0% � Prime Star PT Multipolar Anderson SSSG fy15 -1.9% � Investment Tbk (MLPL) PUBLIC Investment Pte. Ltd. Pte. Ltd ER ● Largest footprint of stores versus our competitors as we are located in over 68 cities � 26.1% 23.7% � 50.2% ● Proven asset light business model scalable for rapid growth � ● Operating 293 stores � � ● Strong management team � ● Clear & consistent strategy � In January 2013, PT. Multipolar Tbk (MLPL), the Company’s major shareholder, through its wholly-owned subsidiary, Prime Star Investment Pte. Ltd. issued � Exchangeable Rights (ER) in principle value of USD 300 million that are fully subscribed by Anderson Investments Pte. Ltd., a subsidiary of Temasek Holdings (Private) Limited. The ER are exchangeable in full and not in part for such number of shares representing 26.1% of the issued and outstanding shares of MPPA. * Net Sales • Source : Company Data, Fact Set 5
MPPA Clear Strategy to Leverage Multi-format Market Condition Pre-2014 Strategy Growth Strategy 2015 Onwards FMX is classified as retail for operation segment information in financial statements � 6
Format Definition Positioning Category Differentation Destination • Fresh The destination for weekly, monthly and • Baby milk & diapers seasonal shopping, to fulfill the needs The categories/sub categories • Regular & adult milk that the format is considered of the customers • Health & beauty esp. skin care, as the best in the class for hair care, oral care & men's care complete assortment & • Imported & specialty food attractive promotion Target Customers • Electronics : brown & white + gadgets Routine Primary Middle income • Cooking (incl. oil), rice & noodle • Breakfast food & drink Young families with children The categories/sub categories • Cleaning (home & automotive) that the customers always buy Aged 25 - 40 years old • Insect killer routinely & low brand loyalty • Paper goods (incl. adult diapers) or low product uniqueness Secondary Middle income Established middle age customers • Toys & Sport Occasional • Household needs & kitchen gadgets The categories/sub categories that • Towel & underwear the customers buy on impulse/ Store Information • Electronic gadgets occasional/seasonal basis • Electrical accessories incl. batteries • Air freshener No of stores (a) 112 stores • Canned food • Ready to drink Average ± 6,006 • Snack, biscuits & confectionery store size (sqm) • OTC Number of products 26,000 – 31,000 Fill-in • Other soft lines • Stationery The categories/sub categories • Travel & bag Fresh food, grocery, that the customers buy as Product selection fill-in while they shop non-food & electronics Target customers Middle income Hypermart contributed ± 77.5 % of total revenue (a) As of 31 December 2015 • Source: Company Data 7
Format Definition Format Positioning Category Differentation The customers can do their Destination • Fresh • Baby milk & diapers grocery shopping conveniently and The categories/sub categories • Regular & adult Milk that the format is considered as receive exciting promotions • Health & beauty esp. skin care, the best in the class for complete hair care, oral care & men's care assortment & attractive promotion Target Customers Primary Middle income Routine • Cooking (incl. oil), rice & noodle Young families with children • Breakfast food & drink The categories/sub categories Aged 25 - 40 years old • Cleaning (home & automotive) that the customers always buy • Insect killer routinely & low brand loyalty • Paper goods (incl. adult diapers) or low product uniqueness Secondary Middle income Established middle age customers Occasional • Toys & Sport • Household needs & kitchen gadgets The categories/sub categories • Towel & underwear that the customers • Electrical accessories incl. batteries Store Information buy on impulse/occasional/ • Air freshener seasonal basis • Canned food No of stores (a) 23 stores • Ready to drink • Snack, biscuits & confectionery Average ± 1,767 • OTC store size (sqm) Number of Fill-in • Other soft lines 10,000 – 15,000 products • Stationery The categories/sub categories • Travel & bag that the customers buy as Fresh food, grocery & fill-in while they shop Product selection non-food Foodmart contributed ± 5.3 % of total revenue Target customers Middle to high income (a) As of 31 December 2015 • Source: Company Data 8
Format Definition Positioning Category Differentation Destination • Fresh Offers a one-stop shopping-solution that • Dairy & deep frozen (bulk sizes and satisfies all core and complementary The categories/sub categories Horeca products) that the format is considered business owner needs • Cleaning (professional use) as the best in the class for • Office supplies & stationaries complete assortment & • Household needs Target Customers attractive promotion Primary Indonesian restaurants, canteens, • Cooking (incl. oil), rice & noodle catering, warteg, kiosks, stores & offices • Beverages & Coffee Routine • Snack, biscuits & confectionery The categories/sub categories • Paper goods (incl. diapers) Secondary Asian restaurant, food and non-food that the customers always buy • Health & beauty esp. skin care, retailers, service providers, hospitals routinely & low brand loyalty hair care, oral care & men's care and institutions or low product uniqueness • Cleaning • Disposables (paper & plastic) Store Information Occasional • Ready to eat No of stores (a) 1 store • Canned food The categories/sub categories • OTC Average that the customers buy on ± 8,306 • Home appliances store size (sqm) impulse/occasional/ • Electronic appliances seasonal basis Number of products 11,000 Fill-in • Automotive accessories Fresh food, grocery, The categories/sub categories • Softlines Product selection non-food & Horeca that the customers buy as • Electronics : brown & white + gadgets equipment fill-in while they shop Horeca, retailers, Target customers resellers, offices & SC contributed ± 16.1 % of total revenue institutions (a) As of 31 December 2015 • Source: Company Data 9
Format Definition Format Positioning Category Differentation • Ready to Eat Destination A convenience store for everyone located in a • Ready to Drink strategic location providing immediate The categories/sub categories • Drinks that the format is considered as needs of daily goods and services • Services (Top Up Voucher, Token PLN, the best in the class for complete E-Toll, Payment point, Etc.) assortment & attractive promotion • OTC Target Customers Primary Routine Middle income • Snack, Biscuits & Confectionery Un planned with high mobility • Breakfast food & drink The categories/sub categories Aged 20 - 40 years old • Cleaning (home & automotive) that the customers always buy • Paper goods (incl. adult diapers) routinely & low brand loyalty or low product uniqueness Secondary Middle income Established middle age customers Occasional • Toys • Household needs & kitchen gadgets The categories/sub categories • Electrical accessories incl. batteries that the customers • Air freshener Store Information buy on impulse/occasional/ • Canned food seasonal basis • Insect killer No of stores (a) 49 stores Average ± 147 store size (sqm) Fill-in Number of • Stationery 2,500 – 4,000 • Home Cleaning products The categories/sub categories that the customers buy as Ready to Eat, Food and fill-in while they shop Product selection Drinks FMX contributed ± 0.6 % of total revenue Target customers Middle to high income (a) As of 31 December 2015 • Source: Company Data 10
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