Company Presentation Healthcare & Pharma Expertise
Areas of Expertise PROJECT PORTFOLIO 2015 Healthcare, pharmaceuticals & 34% well-being currently account for Healthcare, Parmaceuticals & Well-being 34% of all our research activities Other and it has been increasing over the 66% years. RESEARCH PROJECTS BY TARGET PUBLIC, 2015 31% of the audiences of our Patients and Healthcare 31% Professionals studies are composed by Other HCPs and patients. 69%
Main topics and methodologies We have extensive experience Diabetes conducting projects with various different methodologies to meet Consumer Main subjects we the objectives of our healthcare health and Oncology have engaged on & pharmaceutical clients and nutrition over the past years. partners: Projects are mainly focused on Desk research prescription medicines and Quantitative techniques medical devices and Hospital (face to face & online) Cardiology diagnostics Devices Qualitative techniques Mixed methodologies. Vaccination
Recent healthcare & pharma background Chronic Kidney Disease P2 Positioning Global Pediatric Enteral Nutrition Prostate Cancer QUALITATIVE STUDY QUALITATIVE STUDY QUALITATIVE STUDY QUALITATIVE STUDY N= 3 dyads with N= 13 60-minutes IDIs N= 7 in-depth interviews N= 10 75-minutes IDIs Nephrologists and 3 dyads among endocrinologists with parents / caregivers were conducted with with CKD dialyses patients; and diabetologists, 2 IDIs and 8 interviews with HCPs Urologists and Oncologists with type 2 diabetes (nutritionists, pediatricians in Brazil, and 6 75-minutes Objectives: Evaluating the insulin user patients; and pediatric in-office IDIs with desirability of 6 concepts gastroenterologists). Urologists and Oncologists about a program offering Objectives: Concept and in Venezuela new tools and services to communication test to Objectives: Concept test assist physicians in their identify the best global aiming to evaluate Objectives: To provide a practice and patients to creative concept targeted concepts of a new tube better understanding of manage their health and to HCPs considering feeding formula for the leverage points that pediatric patients and lifestyle when facing drivers such as the ability currently exist for the Chronic Kidney Disease. to capture attention and identify ingredients with Buying Process in the The research also gathered create interest, the fit with good and bad reputation castrate-resistant prostate input for concept the product and for consumers and HCPs in cancer (CRPC) market, refinement and positioning/benefits, and order to fine tune the particularly with metastatic development of a the brand fit. recipe of the product and non-metastatic, assessed. compelling story about chemotherapy-naïve how new services and patients. programs can create value for a pharmaceutical client.
Recent healthcare & pharma background Cold and Flu Treatment Sales and Marketing Professional Audio Lighting Study Habits Effectiveness Recordings Study QUANTITATIVE STUDY QUANTITATIVE STUDY QUANTITATIVE STUDY QUANTITATIVE STUDY N= 2,400 40-minute N= 294 telephone N= 54 self-administered N= 210 face to face interviews and with possible interviews split into 3 online questionnaire with interviews in hospitals and diary exercise. In 4 weeks, annual waves; radiologists. clinics; participants had to call in if they felt any symptom of Objectives: Interviewing Objectives: To understand Objectives: Interviewing cold or flu. If so, a 9-day stakeholders from the current practices and HCPs responsible for diary had to be filled. government, think tanks, procedures for radiological selecting and purchasing N=501 of the respondents senior business leaders, reports and to evaluate dialysis equipment, completed the diary stage consumer and industry associations with current coagulation factors, of the project, and were trade associations, brands of digital recorders. solutions and infusion revisited by interviewers; academia and media The research also tested a pumps. The study aimed about health and well- new product concept and at identifying brands and Objectives: Understanding being related issues with measured price elasticity suppliers more frequently consumer habits towards the goal of improving and and purchase intention. used, preferred and cold/flu in-home treatment, developing new actions rejected providers, reasons evaluating perceptions on and programs sponsored for dissatisfaction, and key effective and non-effective by private initiative. drivers to select and measures; and assessing evaluate a supplier. opinions about current OTC medicine formats and brands in the market
Some of our clients in Healthcare
Contact information Quantitative projects Paula Goerg pgoerg@marketanalysis.com.br Telephone/Fax: +55-48-3364 0000 +55-48-3234 8573 +55-48-3364 5853 Qualitative projects Website: www.marketanalysis.com.br Bianca Fermiano bianca@marketanalysis.com.br
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