Company Presentation: IMS Consulting is an organisation that offers global marketing, sales and communications solutions to companies in the tourism sector in the Spanish and Portuguese markets. Our aim is to position our clients appropriately, create knowledge of the product and, in brief, increase income through product sales. Operating under our established strategy, we are able to reach different target markets clearly and effectively. The company was founded in 2003 by Virginia Gutiérrez, based on her extensive commercial experience in the luxury tourism industry and its growth is thanks to two fundamental factors: the employment of experienced professionals and the loyalty of personnel and clients, which has enabled the company to develop long-term relations with the media and establish close commercial relationships in Spain and Portugal. At IMS, our proactive team consists of vastly experienced, multi-skilled professionals from the world of marketing, sales, journalism and advertising, motivated to produce work of the highest quality using a proven methodology.
Communication, Corporate Image and Public Relations Services: IMS Consulting is a professional in communication. We develop global communication strategies and help companies and institutions to design, to maintain their image and to communicate their message in a clearly, effectively and creatively way, as well with strategic sense. We create and develop communication and positioning for companies, brands and products and we manage the company’s reality regarding the different audiences, to obtain an image that is coherent with its project and environment. Designing the Communication Plan: Establishing the communication areas and actions that need to be carried out: communication and corporate image, press office, external relations, promotion, advertising and production of publicity materials. Planning and monitoring of the established activities. Press Office: Designing media plans. - Writing and distribution of press releases and press packs. - Translation of promotional literature. - Organisation of press conferences. - Management of interviews, reports and editorial. - Continuous contact with the Spanish and Portuguese media. - Individual meetings with journalists. - Monitoring of individual media requests - Delivery of images and information to order. - Clippings service. - Drawing up of regular reports for clients. - Media impact study and financial assessment. -
External Relations: Design and implementation of specific communication activities aimed to create links and to establish strategic relationships with different market segments of interest to the company. Presentations and workshops. - Organisation of special events. - Public relations and protocol. - Conferences and conventions. - Fam trips and press trips. - Symposia, round table discussions, seminars and lectures. - Sponsorship. - Crisis management: avoid or minimise damage to the company’s - corporate image in crisis situations. Consulting: Consulting, guidance and training in company and institutional communication management. Identification of communication opportunities that add value to the brand. Development and implementation of activities. Environment analysis. - Diagnosis. - Content and message creation and proposal of specific activities. - Project development. - Implementation. - Results analysis and final report. -
Marketing and Sales Services Sales and Marketing: Sales and marketing activities are essential to improve yield of the hotels, prices and occupancy. IMS Consulting concentrate mainly on the luxury tourism market and luxury tour operators, but it also works with corporate accounts and other key market segments. Activities: Tour Operators: Analysis and monitoring of current contracts between clients and tour - operators. Selection of the most exclusive tour operators with the aim of - designing the best market positioning strategy. Personalised visits to reach new agreements for collaboration and - consequent inclusion in catalogues. Tailored presentations to booking and contracting teams. - Continuous monitoring of activities. - Organisation of fam trips and workshops. - Travel Agencies and Conference and Incentive Organisers: Regular visits to travel agents in the largest Spanish and Portuguese - cities: Madrid, Barcelona, Seville, Valencia, Bilbao and Lisbon. One-off presentations for sales teams. - Continuous monitoring of contacts. - Organisation of fam trips and workshops. -
Companies: Negotiation of special rates for large volume bookings. - Regular visits to travel managers and company secretaries with a - large volume of business in the luxury sector. Other Services: Mailing of promotional material, by both email and conventional post, - with the aim of keeping contacts informed. Organisation of stands and attendance at the following fairs: - o FITUR in Madrid o EIBTM in Barcelona o BTL in Lisbon o ILTM in Cannes o ITB in Berlin A company employee will be at your disposal to attend the fair and undertake subsequent monitoring. Proposal of marketing opportunities in both markets in order to - minimise low seasons as far as possible. Drawing up of regular reports for clients. -
Corporate Representation Make IMS Consulting your office in Barcelona and utilise: Personnel who are trained in your products and corporate culture. - Personalised phone lines and email. - All sales, marketing and public relations activities carried out using - your corporate identity. Editorial Line Thanks to its extensive knowledge of international hotels including luxury, boutique and independent hotels, IMS Consulting has valuable know-how that facilitates collaboration with top international publications: ELLE Magazine: Relax & Bienestar and Chic Escapes are two hotel directories exclusively edited to be distributed along with two of Elle Magazine’s editions a year Slow Travelling by IMS: A book of exclusive hotels made to order for companies interested in alternative luxury image, brand and marketing strategies. Spain Chic: Cooperation with the British publisher, Nigel Bolding in the production of the book SPAINCHIC. SPAINCHIC was the eighth book in the CHIC series, after Mexico, Bali, South Africa, Morocco, India, the Alps and Thailand. The CHIC series combines quality photography with in-depth texts, offering discerning, open-minded travellers all the information they need for a city weekend break, an island getaway or a road trip. www.thechiccollection.com
Clients: COMO Hotels and Resorts: www.como.bz Metropolitan, Londres Metropolitan, Bangkok The Halkin, Londres Parrot Cay, Turks and Caicos Cocoa Island, Maldivas COMO Shambhala Estate, Bali Uma Ubud, Bali Uma Paro, Bhutan COMO Shambhala www.comoshambhala.bz Design Hotels ™: www.designhotels.com Mandarin Oriental: www.mandarinoriental.com Hotel Esencia: Riviera Maya, México www.hotelesencia.com Tortuga Bay: Punta Cana, República Dominicana www.puntacana.com La Pleta: Baqueira Beret, España www.lapleta.com Rafaelhoteles Casanova: Barcelona, España www.rafaelhoteles.com Restaurante Mexiterranee: Barcelona, España www.rafaelhoteles.com
Hotel Murmuri: Barcelona, España www.murmuri.com Hotel Trias: Costa Brava, España www.hoteltrias.com La Malcontenta: Costa Brava, España www.lamalcontentahotel.com Market Hotel: Barcelona, España www.markethotel.com.es Sirangan Beach Resort: Luzon Island, Philippines www.sirangan.com Aguas de Ibiza: Ibiza, España www.aguasdeibiza.com Guitart Monterrey: Costa Brava, España www.guitarthotels.com The Vine: Madeira, Portugal www.hotelthevine.com Hotel Fontana Park: Lisboa, Portugal www.fontanapark-hotel.com Cuixmala, Jalisco, Mexico Hacienda de San Antonio, Colima, Jalisco, Mexico Ikal del Mar, Riviera Maya, Mexico The Lodge at Pico Bonito, Honduras Sentidos en Río Real, Marbella, España Seaside Hotels, Gran Canaria, España Marriott International Inc.
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