SENA DEVELOPMENT PLC Opportunity Day Year End 2018 20 March 2019
Company Overview
Business Group Structure 3
Business Partnership SENA & First Solar Exclusive Agreement for Solar Panel supply SENA & B.GRI MM SENA & Hankyu Hanshin JV for Solar Farm Properties Corp. JV for Condominium Developments SENA & Sangfah Co-developer Partnership SENA Vanich SENA & Acute Upcountry Project Property Agent Development SENA & AI RA & Sangfah JV for Office Tower Building SENA & Toshiba 4 Cooperation Agreement
Residential Development : BRANDS 5
Condominium 6
Housing Project : SENA Park Grand With Solar Roof Top Project : SENA Park Ville With Solar Roof Top Project : SENA Ville With Solar Roof Top Project : SENA Avenue With Solar Roof Top 7
Agenda 2018 CORPORATE PERFORMANCE Real Estate Business Recurring I ncome & Service 2018 FI NANCI AL PERFORMANCE 2019 BUSI NESS PLAN & STRATEGY CSR
Real Estate Business 2018 Year of Growth Hormone Backlog Presale Value Project Launch Value 20,990 10,210 10,168 + 109% + 129% + 61% + 85% 4,877 6,322 + 66% 9,148 9,508 9,917 20,990 + 177% 2,633 3,794 5,375 3,302 8,479 4,519 2,903 2,410 1,312 947 1,990 891 660 223 358 293 669 - 2016 2017 2018 2016 2017 2018 2016 2017 2018 JV Project Value Remaining Project Value 15,284 21,244 + 131% 1,154 + 130% 4,858 • PITI Sukhumvit 101 * + 27% • Niche Mono Ramkhamhaeng 9,199 6,640 1,753 • Niche Mono Chareon Nakhon 18,818 7,226 • Niche Mono Mega Space Bangna 2,324 3,440 • PITI Ekamai 6,387 • Niche Mono Bearing 4,152 5,195 • Niche Pride Taopoon 3,200 3,074 2,426 2,812 Remark * Plan to launch in 2019 2016 2017 2018 2016 2017 2018 9
2018 Presale and Transfer 2018 Presale Housing SENA- 6% Hankyu 2018 Presale 2018 Transfer 66% By Product Million Baht % Million Baht % Housing 660 628 6% 15% Niche 25% The Kith The Kith 344 454 3% 11% 3% Niche 2,586 25% 3,095 74% 2018 Transfer SENA-Hankyu 6,578 66% - - The Kith 11% Total 10,168 100% 4,177 100% Niche 74% Remark : Excluding 30 MB of revenue from Sena Vanich and 327 MB of Land Sale Housing 15% 10
2018 Project Launched 9 projects / 6,395 units / 20,990 MB PI TI Ekamai Niche Pride Taopoon I nterchange Niche Mono Chareon Nakhon Niche Mono Ramkhamhaeng Niche Mono Mega Space Bangna Niche Mono Tiwanon Niche I D Seri Thai Phase I I 11 Niche I D Bangkae Phase I I Niche I D Rama I I Phase 3
Backlog Project Highlight : Transfer in 2019 Total Backlog Niche Mono Sukhumvit - Bearing : Project Value 3,440 MB / Backlog 3,051 MB Bt 10,210 m Expected to transfer in 4Q19 Y2021 2,260 Bt2,371m 111 Y2020 3,222 Bt3,222m Niche I D @ Pakred Station : Project Value 1,443 MB / Backlog 758 MB Expected to transfer in 4Q19 3,051 Y2019 Bt4,617m 1,274 JV SENA - Condo 292 SENA - Housing End of 2018 12
Current Project Total Presales Remaining Backlog No. Project Name Launch Value Value Value Value Units Units Units Units (MB) (MB) (MB) (MB) Housing Total 32 Current Projects 1 Sena Shop House Lamlukka Klong 2 Mar-13 14 68 11 53 3 15 - - 2 Sena Park Grand Ramindra Jun-13 174 1,456 108 879 66 577 2 18 3 Sena Town Ramindra 1 Jun-14 29 105 22 80 7 25 - - (as of 31 Dec 2018) 4 Sena Town Ramindra 2 Jun-15 10 46 7 31 3 15 2 9 5 Sena Town Nawamin Aug-15 9 55 7 42 2 13 - - 6 Sena Avenue Bangkadee Dec-15 41 195 15 66 26 129 - - 7 Sena Ville Borommaratchachonnani Sai 5 Feb-16 202 878 49 222 153 656 8 35 8 Sena Park Ville Ramindra Wongwaen Feb-16 218 1,280 124 663 94 617 9 53 9 Sena Shop House Phaholyothin Khukot Jul-17 30 205 16 113 14 92 12 82 10 Sena Shop House Bangkae - Terdthai Aug-17 59 468 23 181 36 287 12 95 Total Housing Projects 786 4,756 382 2,330 404 2,426 45 292 Condominium - SENA 1 The Kith Tiwanon May-13 869 1,135 825 1,049 44 86 1 1 2 The Niche Mono Ratchavipha Nov-13 840 2,363 717 1,971 123 393 4 12 3 The Niche Pride Thonglor - Phetchaburi Aug-15 667 2,494 519 1,852 148 642 23 86 4 The Kith Plus Sukhumvit 113 Phase 1 Jul-16 425 568 405 540 20 28 3 4 5 The Niche ID Rama 2 Phase 2 Sep-16 322 583 245 444 77 138 5 9 6 The Niche Mono Bangna Phase 3 Sep-16 42 192 37 169 5 24 3 14 7 The Kith Lite Bangkadee Phase 2 Feb-17 348 392 275 309 73 83 8 10 8 The Niche Mono Sukhumvit 50 Feb-17 434 1,258 415 1,192 19 66 34 99 9 The Niche ID Sukhumvit 113 May-17 366 609 299 501 67 108 15 25 10 The Niche ID @ Pakred Station Jul-17 864 1,443 454 758 410 685 454 758 11 The Kith Plus Phaholyothin Khukot Sep-17 364 488 149 200 215 287 71 95 12 Sena Eco Town Sep-17 480 1,045 9 20 471 1,025 9 20 13 Niche ID Rama 2 Phase 3 Mar-18 364 615 81 134 283 481 32 54 14 Niche ID Bangkae Phase 2 Mar-18 420 691 108 183 312 508 16 26 15 Niche ID Serithai Phase 2 Mar-18 434 691 144 237 290 454 51 81 16 Niche Mono Tiwanon Aug-18 526 1,663 29 92 497 1,571 29 92 Total Condominium Projects - SENA 7,765 16,230 4,711 9,650 3,054 6,580 758 1,385 Grand Total (excluding JV) 8,551 20,986 5,093 11,981 3,458 9,005 803 1,678 Condominium - JV 1 The Niche Mono Sukhumvit - Bearing Sep-17 1,275 3,440 1,026 3,051 249 390 1,026 3,051 2 Niche Pride Taopoon Interchange Mar-18 742 3,200 506 2,276 236 924 506 2,276 3 PITI Ekami Aug-18 879 5,195 153 1,016 726 4,179 153 1,016 4 Niche Mono Charoen Nakorn Aug-18 537 1,753 285 946 252 807 285 946 5 Niche Mono Mega Space Bangna Nov-18 795 2,324 279 817 516 1,507 279 817 6 Niche Mono Ramkhamhaeng Nov-18 1,698 4,858 157 427 1,541 4,431 157 427 Total Condominium Projects - JV 5,926 20,771 2,406 8,532 3,520 12,239 2,406 8,532 13 Grand Total (including JV) 14,477 41,757 7,499 20,513 6,978 21,244 3,209 10,210
Construction Progress Niche Mono Sukhumvit-Bearing : Condominium 1 High Rise Building, 34 Fl. : Land 5-1-38.2 Rai : Total Unit 1,275 units : Project Value 3,440 MB : Start Transfer 4Q 2019 : Presale 1,036 units / 3,085 MB (As of Feb 2019) Progress (10 Mar 2019) : Structural and architectural work on 22Fl. Niche I D Seri Thai Phase I I 14
Construction Progress Progress (10 Mar 2019) : Structural and architectural work on 12Fl. Niche Pride Taopoon-I nterchange : Condominium 1 High Rise Building, 38 Fl. : Land 3-1-64.1 Rai : Total Unit 742 units : Project Value 3,200 MB : Start Transfer 2Q 2020 : Presale 508 units / 2,286 MB (As of Feb 2019) 15
Agenda 2018 CORPORATE PERFORMANCE Real Estate Business Recurring I ncome & Service 2018 FI NANCI AL PERFORMANCE 2019 BUSI NESS PLAN & STRATEGY CSR
Recurring I ncome : Rental & Service Business 6 Products & Brands for recurring income GOLF COURSE Pattaya Country Club Chonburi COMMUNI TY MALL SENA Fest Bangkok APARTMENT SENA House Bangkok and Pathumthani WAREHOUSE SENA Warehouse Bangkok SENA MANAGEMENT Office Building Revenue recognition JV with AIRA Capital & from JV project management Sangfah Construction 17
Recurring I ncome : Rental & Service Business Rental Rental Revenue Rev. (MB) % Apartment 14.34 6.5% Warehouse 28.14 12.7% Senafest 80.67 36.4% Golf Club 98.15 44.3% Rental Space for Used Car 0.41 0.2% Apartment Warehouse Senafest Golf Club Total 221.71 100.0% Rental Space for Used Car Service Service Revenue Rev. (MB) % Juristic + Living Agent 35.43 6.5% Project Management ( SENA MC) 489.22 89.9% ACUTE 19.79 3.6% Total 544.43 100.0% Grand Total * 766.14 Juristic + Living Agent Project Management ACUTE Remark : Excluding the revenue from solar cells rental 0.54 MB 18
Recurring I ncome : Solar Business Residential & Solar Roof Solar Farm Commercials Solar roof residential Solar farm with Solar roof warehouse & commercials B.GRIMM (as operator provides engineering & service) Why Energy ? Best Reliable Strong Professional in positioning in strategic Financial term of Price Solar Business partners Credit and Quality 19
Solar Farm 46.5 MW SAISAB (8 MW) SAICHAILOUW (8 MW) SAIRUIRIMNAM (8MW) BGTT 1 (8 MW) BGTT 2 (8 MW) BGTT 3 (6.5 MW) 20
Recurring I ncome : Solar Business Revenue from Solar Business Solar Revenue * Rev. (MB) % Solar Warehouse 6.30 1.4% Solar EPC 55.48 12.6% Solar Cells Rental 0.50 0.1% Solar Farm 377.32 85.8% Total 439.61 100.0% Solar Warehouse Solar EPC * Solar Cells Rental Solar Farm Remark : Revenue from financial statement of each solar company 21
Agenda 2018 CORPORATE PERFORMANCE Real Estate Business Recurring I ncome & Service 2018 FI NANCI AL PERFORMANCE 2019 BUSI NESS PLAN & STRATEGY CSR
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