COMMUNITY SURVEY FOR THE PARK DISTRICT OF HIGHLAND PARK AUGUST 2019 PRESENTATION aQity Research & Insights Evanston, IL 1
Methods Research Methods ➢ Findings are based on a sample of n=851 households within the PDHP boundaries. ➢ Data collection timeframe: May 17 through June 23, 2019. ➢ Printed mail surveys and post card invitations were sent to all households in the PDHP. Respondents had the option of participating by phone, mail, or online survey. Final completions included: Draft 8.6.19 MAILED PHONE ONLINE QUESTIONAIRE INTERVIEW n= 237 611 3 ➢ Respondent sample was weighted to match updated US Census data for the City of Highland Park by region, gender, age, ethnicity, and percentage of households with children. ➢ Maximum margin of error is +/- 3.4% (at the 95% confidence level) *. * In addition to sampling error, question wording, respondent error, and practical difficulties in conducting surveys may introduce error or bias in any opinion poll. 2
Sample Demographics Methods: Sample Demographics (weighted to reflect US Census data for Highland Park) Length of Residence in Gender* Household Income Area Male 47% <$75,000 9% < 5 yrs. 16% Female 53% $75,000 - $124,999 18% 5-14 yrs. 21% $125,000 - $199,999 21% Age* 15-24 yrs. 18% $200,000 - $299,999 17% <35 8% 25-34 16% $300,000 + 16% 35-44 16% 35+ yrs. 28% Draft 8.6.19 (refused) 19% 45-54 21% Mean (years) 24 55-64 22% 65+ 33% Ethnicity* Mean (years) 57 White 91% Hispanic 5% Children in Asian 2% Household* Black/African 1% Yes 39% American No 61% Other 1% 3 *Weighted to 2017 Census data.
Sample Demographics Methods: Regional Distribution of Survey Respondents (n=851) Regions* Northwest 44% Northeast 11% Southeast 36% Southwest 9% Draft 8.6.19 *Weighted to 2017 Census data. 4
Overall Esteem Ratings for PDHP Highland Park residents hold the PDHP in very strong esteem. Overall 0-10 Esteem Ratings for PDHP Avg. (mean) % NA/ 0-10 Unfamiliar Rating Draft 8.6.19 7.6 12% 8% 7% 19% 28% 38% % Negative (0-4) % Neutral (5) % Somewhat Positive (6-7) % Very Positive (8) % Highest Regard (9-10) Q2. Please rate your overall opinion of the Park District of Highland Park on a 0-10 scale (0=dislike completely, 5=neutral, 10=highest regard) 5
Overall Esteem Ratings for PDHP The PDHP’s overall esteem ratings are comparable to the statewide benchmark, but lags some of its nearby peer agencies. PDHP Esteem Compared to Benchmarks Avg. (mean) Rating: 7.6 7.2 8.3 8.3 7.7 36% 38% Highest Regard (9-10) 46% 53% Draft 8.6.19 59% Very Positive (8) 85% 76% 82% Favorable Somewhat Positive (6-7) 93% 19% 91% 28% 17% Neutral (5) 7% 21% 25% Negative Esteem (0-4) 19% 19% 25% 15% 15% 10% 7% 6% 4% 9% 8% 8% 3% 3% PDHP Statewide SE Lake Co./ Glenview PD Northbrook PD (2019) Benchmark NE Cook Co. (2017) (2014) (2013) Benchmark* (2013) Q2. Please rate your overall opinion of the Park District of Highland Park on a 0-10 scale (0=dislike completely, 5=neutral, 10=highest regard). * The 2013 SE Lake Co./NE Cook Co. benchmark results includes agencies in Bannockburn; Deerfield; Glencoe; Glenview; Kenilworth; Highwood; Lake Bluff; Lake Forest; Northbrook; Northfield; Wilmette; Winnetka. 6
Park District of Highland Park Strengths Four out of five residents offered positive feedback for the PDHP, most often regarding its variety of programs (especially for youth). Strengths most frequently cited (open-ended) Feedback on Park Programs/Events (NET) 43% District of Highland Number/Variety of programs 17% Park Strengths? Good programs for all ages 7% Exercise/fitness programs, sports 4% n = 671 Youth Programs (SUB-NET) 14% Facilities (NET) 37% No Feedback/ Pleased with Rec Center 16% Draft 8.6.19 Not Familiar , Pleased with Specific Facility 8% 21% Offered Feedback, Good facilities, general 7% 79% Parks (NET) 34% Parks clean/well-maintained 9% Nothing I Good park(s) in general 8% Like/ No Rosewood Beach 8% Positives, 1% Variety/# of parks, playgrounds 7% Staff/ management (NET) 14% Friendly/helpful staff 7% Good Communications 3% Access/ Availability (NET) 8% Easily accessible, good location 6% Costs/Fees (NET) 5% Reasonable/affordable fees, good value 3% 7 Q2. What do you LIKE most about the Park District of Highland Park (PDHP), or what does it do well? (top multiple open-ended responses)
Park District of Highland Park Weaknesses Most (60%) likewise cite something they dislike or feel is a needed improvement for the PDHP. Weaknesses most frequently cited (open-ended) Management/Staff (NET) 30% Concerns about waste/tax $ 8% Weaknesses/Improvements Better communication/Info 4% Sought From Park District of More experienced/better staff service 4% Highland Park Facilities (NET) 26% Rec Center specifically 6% n = 510 Draft 8.6.19 Need for better maintenance 5% No Pools (NET) 4% response/NA 37% Parks/Playground (NET) 19% Offered Parks better maintained 11% Feedback Programs/Events (NET) 18% 60% More programs for adults 5% Nothing I Dislike Youth programs (SUB-NET) 7% At All 3% More/ better youth athletic programs 3% Costs/Fees (NET) 14% Lower program fees 5% Access/Availability (NET) 12% Limited access (lack of space/hours) 4% Events (NET) 1% Q3. What do you DISLIKE most about the Park District of Highland Park (PDHP), or what could it do better? (top multiple open-ended responses) 8
PDHP Value (Relative to Property Tax Share) When asked to estimate the PDHP’s share of their property taxes, most respondents were able to offer an estimate, and were generally accurate. Estimated Percent of Property Taxes Going to the PDHP 4% 14% 26% n = 730 Draft 8.6.19 No Correct Estimate= 6% of Estimate 5% Provided Property Taxes 14% Estimate 86% Over 20% 35% 11%-20% 7%-10% 6% 3%-5% 16% 2% or Less Mean (Average) Estimate: 8.1% Median (Midpoint) Estimate: 5% Q5. About what percent of your property taxes do you think goes to the Park District of Highland Park? 9
PDHP Value (Relative to Property Tax Share) When informed that the PDHP represents 6% of one’s property taxes, residents feel that this represents a very good value overall. Significant Differences: Value of Property Taxes to PDHP Most Value • Women (7.3) • Lived in HP <10 yrs. (7.4) Draft 8.6.19 OVERALL AVERAGE = 6.9 • Lived in HP 10-29 yrs. (6.5) • Men (6.5) • Non-PDHP users (5.8) Least Value Q27. About 6% of your property taxes go to the Park District of Highland Park. Thinking about the programs, parks, facilities, and services that the Park District provides, please rate the overall value that it represents to you given its share of property taxes. (0-10 scale) 10
PDHP Value (Relative to Property Tax Share) The PDHP’s overall value ratings are slightly more in line with nearby benchmarks (albeit remain lower). Perceived Value of PDHP Relative to Property Tax Share Avg. (mean) Rating: 6.9 6.7 7.7 7.5 6.7 Excellent (9-10) 26% 28% 29% 35% 41% 68% Great Value (8) Draft 8.6.19 61% Positive 11% 70% 18% Value 17% 81% 12% 88% Good Value (6-7) 23% 19% Q6. About 6% of your 22% 26% property taxes goes to the Average Value (5) Park District of Highland 41% 21% Park. Thinking about the 27% 14% 19% programs, parks, facilities, Poor Value (0-4) and services that the Park 9% 7% District provides, please 16% 13% 12% 10% 5% rate the overall value that it represents to you given PDHP Statewide SE Lake Co./ NE Glenview PD Northbrook PD its share of property taxes. (2019) Benchmark Cook Co. (2017) (2014) (2013) Benchmark (2013) * The 2013 SE Lake Co./NE Cook Co. benchmark results includes agencies in Bannockburn; Deerfield; Glencoe; Glenview; Kenilworth; Highwood; Lake Bluff; Lake Forest; Northbrook; Northfield; Wilmette; Winnetka. The 2013 Statewide benchmark referenced a 2% share of property taxes; the Northbrook PD survey (2014) referenced a 7% share of property taxes; the Glenview PD survey (2017) referenced an 8% share of property taxes. 11
PDHP Park/Facility Usage Virtually all households report visiting or using a PDHP park or facility in the past year. % % All Visited or Used Facility/Park in Past Reporting Respondents 12 Months (n=785) (n=851) Used or Visited a PDHP Recreation Center of Highland Park 68% 63% Park or Facility in Past 12 Rosewood Beach/Park 66% 62% Months? Sunset Woods Park 55% 51% Heller Nature Center 38% 36% Hidden Creek Aqua Park 34% 32% n = 785 Danny Cunniff Park 28% 26% Centennial Ice Arena 26% 24% Draft 8.6.19 No West Ridge Center 26% 24% 7% Rosewood Beach Interpretive Center 24% 23% Yes Larry Fink Park 23% 22% 93% Park Ave. Boating Facility 22% 20% Sunset Valley Golf Club 18% 16% Deer Creek Racquet Club 17% 16% HP Golf Learning Center (driving range) 16% 15% Centennial Gymnastics Center 14% 14% Olson Park 14% 13% Dog Park (in winter) at HP Golf Learning 10% 9% Center River’s Edge Adventure Golf (mini golf) 8% 8% Other PDHP parks/facilities (<5% each, most often: Moraine Park/Beach, 23% 22% Millard Park, Mooney Park, Brown, HPCC green space) 12
Recommend
More recommend
