Community College Transfer Recruiting: Best Practices, Available - PowerPoint PPT Presentation

Community College Transfer Recruiting: Best Practices, Available Resources and “in the field” Success Stories! 5-14-2015

Agenda I. Introduction II. Transfer recruiting best practices in relationships and resources. III. Transfer recruiting best practices in outreach tactics. IV. In the field examples V. Questions

Introduction • Who are we working with? • Why the work we do is important. • Transfer Best Practices (TBP) dictate how well we serve transfers. • General questions/themes to fit your circumstances. What are the questions we constantly need to ask ourselves?

TBP: Relationships • External • Internal • Make creative connections! How can I create more advocates?

TBP: Resources(Infrastucture) • Transfer of Credit/Articulation. • Admissions and Financial Aid processes. • Guidance and Registration. DO OUR SYSTEMS/SCHOLARSHIPS EXCEED EXPECTATIONS?

TBP: Resources(Infrastucture) • Orientation – Destroyer of Transfer Shock!! • Student Services • Data What do we need to know to work/travel efficiently?

TBP: Resources(Outreach) • You need to fill your funnel!! – Not to salesy, but direct reminder: CollegeFish.org! • You need to communicate with the students in your funnel!! What is your balance of in-house vs. vendor/partner?

TBP: Resources(Outreach) • Traditional print • Eblasts • Phone campaigns/texting • Social media/SEO&SEM • Advertising: online and otherwise… WHAT IS THE MIX THAT FITS YOUR CIRCUMSTANCE?

Outreach: Tactics Taking the show on the road! • Individual Community college visits • Transfer Fairs • PTK chapter visits/events • Administrative and Faculty problem solving/creation visits How do we make travel count!!

Outreach: Tactics Welcoming your guests! • Individual or group visits • Information sessions • Scholarship competitions • Admin/Faculty problem solving and creation visits How can you make students and CC professionals feel part of your campus?

TBP: Synopsis • Your institution’s circumstances dictate your efforts in these categories • We could’ve done a long session on tactics…please share other ideas during the open forum. • Align your relationships and your resources. • Advocate where and when necessary.

In the Field Example: Relationships – Saint Peter’s University, Jersey City, NJ Example: Resources – University of Kentucky, Lexington, KY

In the Field: Your Turn! Example: Relationships Example: Resources

Questions????? ron.filipowicz@ptk.org 601-984-3556