communications
play

COMMUNICATIONS & COMMUNITY ENGAGEMENT CONTENTS OF PRESENTATION - PowerPoint PPT Presentation

COMMUNICATIONS & COMMUNITY ENGAGEMENT CONTENTS OF PRESENTATION Stage 1 Exhibition of Submissions Next steps - The Community Votes - The Jury Deliberates In-house Digital Marketing Campaign DESIGN OUR RYDE VOTING PORTAL Hong


  1. COMMUNICATIONS & COMMUNITY ENGAGEMENT CONTENTS OF PRESENTATION  Stage 1 – Exhibition of Submissions  Next steps - The Community Votes - The Jury Deliberates

  2. In-house Digital Marketing Campaign DESIGN OUR RYDE VOTING PORTAL Hong Kong, 2% Location of Visitors (Top 10 Countries) Bulgaria, 2% Spain, 2% : Iran, 3% Country Number of Sessions Italy, 4% Slovakia, 4% Australia 4,389 57% United States 1,136 15% Indonesia, China 557 7% 4% Indonesia 294 4% Slovakia 294 4% China, 7% Italy 275 4% Iran 213 3% Australia, 57% Spain 192 2% United States, Hong Kong 171 2% 15% Bulgaria 162 2% Total pageviews = 24,832, Unique pageviews = 17,624, Sessions: 9,230, Users: 6,023

  3. In-house Digital Marketing Campaign MARKETING AND PROMOTIONS Marketing and Promotions for the exhibition included:  Electronic Marketing  Local Newspaper Advertising  Digital Advertising  Smart Pole Banners

  4. Community Engagement Exhibition Exhibition of Submissions  Community input into the final direction for the site  We have secured 2 locations with high exposure and community traffic: • 1) Macquarie Centre • 2) Top Ryde City shopping centre  These two destinations that ‘book - end’ our city and the greater region, are the major shopping centres of our LGA.

  5. Community Engagement Exhibition Exhibition of Submissions MACQUARIE SHOPPING CENTRE • Designated shop space on Level 4 (currently the ABC shop) • Enables shoppers to spend their time within the space • Layout like a gallery space

  6. Community Engagement Exhibition Exhibition of Submissions MACQUARIE SHOPPING CENTRE

  7. Community Engagement Exhibition Exhibition of Submissions TOP RYDE CITY SHOPPING CENTRE • Utilise the span of space on the ground floor (between Esprit and Pandora) • This enables shoppers to peruse the submissions within the same vicinity of the proposed site • Layout like a gallery of works

  8. Community Engagement Exhibition Exhibition of Submissions TOP RYDE CITY SHOPPING CENTRE

  9. Community Engagement Exhibition Exhibition of Submissions Customer Service, Ryde Planning & Business Centre & all Libraries

  10. Next steps of the Competition NEXT STEPS • The Jury Deliberates • Stage 2 Successful Submissions announced 16 May • Shortlisted submissions due 27 June • Stage 2 Exhibition 11 July to 1 August • Winner announced 8 August

Recommend


More recommend