Communications and Engagement Strategy Progress and priorities Revisit the existing strategy Review progress Key messages from the revised strategy Improving health services… Improving health services…
The initial strategy… Was about getting the right communications tools and approaches in place to support the CCG’s development Whole series of actions around five key aims: • stakeholder engagement • promoting the CCG and managing reputation • capturing insights from patient experience • helping individuals make lifestyle and service choices • involving constituent GP practices Improving health services… 2
Stakeholder engagement Variety of different approaches, formal/informal - Face to face: Governing Board, stakeholder events, networks, forums and partnership working - Regular communications - Everyone playing a role - Engagement log and report Improving health services… 3
Improving health services… 4
Promoting the CCG/reputation Focus on stakeholder and member engagement has helped build positive reputation - 2020 Vision benefited from a proactive engagement exercise - Maintaining strong relationships with local media - Developing approach to social media, increasing followers - Getting out and about Improving health services… 5
“As we have all got to know each other better, there has been an increasing level of trust and respect…” Improving health services… 6
Capturing insights from patient experience ‘Listening to our patients’ report - Range of methods used: complaints/quality data, surveys, PPG network, Healthy Discussions, specific service engagement (eg. Falls, IVF, patient transport) - Better care and estates issues - And, of course, urgent care… Improving health services… 7
Urgent care – insight and experience The News: Under Pressure June-July 2014: Urgent Care Survey campaign 800+ responses. Urgent care survey – GPs: first choice for illness. summer 2014 Walk-ins: first choice for injuries. Awareness of 111 and some other Smaller scale surveys with alternatives still low. students 50% would prefer a simpler urgent Engagement with PPG care system, even if choice was reduced, but… most people feel the network current range of urgent care services is “about right”. Improving health services… 8
Under Pressure campaign with The News – Jan 2014 January 2014 • Three CCGs worked with The News on a week-long campaign promoting alternatives to Emergency Department • To seek people’s views, through a survey, on what they felt about the services they had used. • 414 people took part; 60% aged between 18 and 64, and 36% aged between 65 and 84 We asked: • what services people had used and what they thought • how they rated them Day 1 Six hour stint at QAH Emergency Dept Day 2 Behind the scenes at St Mary’s NHS TC Day 3 Focus on how the money gets spent Guide produced in Day 4 A day in the life of a GP response to campaign and survey Day 5 A look at out of hours services – distributed free with The News Easter Day6 Support available from community 2014
Helping individuals make choices Engagement work around urgent care has supported a significant information campaign Social and digital media is focus for next few months Improving health services… 10
Urgent care work: digital and social media Work with Portsmouth University – appropriate messages for young adults Urgent Care Pompey Facebook account Videos – Ed and the ED Improving health services… 11
Helping individuals make choices Linking closely with Portsmouth City Council/public health Campaign promotion and support, endorsement of key messages – eg flu, Stoptober, alcohol awareness Improving health services… 12
Involving GP member practices Regular process of engagement and communication - Work undertaken by clinical executive, including visits and PM input - Commissioning evenings - TARGET - Primary care team liaison - PIP, newsletter and supporting communications Improving health services… 13
Portsmouth CCG: Communications & Engagement Strategy So, how will the new strategy take us forward? IMPORTANT TO: AIM: WE NEED TO: support the delivery • build on what we Proactively engage all Help shape future service of the CCG’s five year stakeholders/partners redesign have set up to strategy by date Listen to views Can’t operate in isolation generating • be innovative in Key audiences Build active GP Use unique insight to help awareness, seeking effective membership transform services understanding, ways of engaging • GP members support, buy-in, with people, not • Patients and Use entire range of Get the balance right to ownership and action rely on media ensure widest possible reach public to deliver the traditional • Partners Be accountable Build trust and recognition significant • build up our Engage diverse Get broadest possible insight transformational networks of communities and meet PSED change required over patients/groups/ the coming years. members Build on identity Help understand role of CCG Improving health services… 14
A set of refined, revised objectives… • stakeholder engagement promoting the CCG and managing reputation • • capturing insights from patient experience • helping individuals make lifestyle and service choices • involving constituent GP practices Improving health services… 15
…leading to a new set of priorities Improving health services… 16
How the team currently operates Portfolio/work area Service designed around strategy Urgent care objectives/priorities – and key OD Integration/BCF priorities Elective care • Portfolio approach Prevention • Work flexibly with projects, utilising Quality skills from across the team Profile/ • Proactive engagement plan will be Internal communications key priority Estates issues Improving health services… 17
Activity What When Media Social Website/ Urgent Flagship/ Stakeholder Vol PIP/internal Healthy media blog care FB Ports news Sec/HWB Discussions View newsletter /PPGs Campaigns and Awareness Movember National Throughout PCC Weekly Banner – 1 Info piece men’s month (include tweet week, link health quote) to national awareness Self care National 17-23 Release Daily Banner – 1 Launch Include – Include – Info piece week Tie in with week Video and link to CCG link to web urgent care relevant web info Alcohol Local 17-23 PCC Daily Banner – 1 Include Info piece awareness interest (include tweet or week some week working quote) retweet messages with PCC from PCC around self care and hangover Flu Jab First week Reminder Daily – key Reminder programme message Ebola Monitoring – await advice from PHE Feeling National From end Release Regular Link to Info piece under the campaign Oct tweets website weather with urgent care link Area Work area CCG Progress RAG Comments • Urgent Care campaign Work with Portsmouth University underway Funding needs to be identified • enable further paid for activities to Dedicated Urgent Care Facebook page developed be done (ie radio advertising) for PCCG • Bid for additional communications work submitted to Operation Resilience • Urgent Care guide produced • Specific Urgent Care guide for parents produced with Commissioning Team • 1. Urgent Care Outdoor advertising in place • Four hour wait Weekly briefings for MPs on Emergency Briefings require input and approval Department performances by all three CCGs and PHT • ISTC minor injuries/ailments review Phase 1 and Phase 2 engagement activities Plan to be approved by PCCG complete • Phase 3 engagement plan to support vision development work to be planned Better Care Fund • To be refreshed by October BCF Comms and Engagement Strategy being refreshed • Better Care Fund Regular meetings held with comms lead and Led by Portsmouth City Council Better Care Fund support provided as required 2. Integration / Portsmouth Integrated • Ongoing Support provided as required Commissioning Unit • Surgery Signposters Ongoing discussions held with the voluntary sector Project brief to be agreed • Project brief developed Voluntary sector database/online • Clinical Cabinet paper to be shared Ongoing discussions held with the voluntary sector tool • with CVS’ for comment Funding paper for Clinical Cabinet to be written • Nursing home project Support to be provided as required Ongoing Falls • Ongoing Engagement plan developed • Engagement activity underway Patient Transport • Provider has been appointed and announcement Ongoing 3. Elective care made • Comms work to be led by provider with support from CCGs • IVF / Assisted Conception Priorities Committee developing a recommendation Ongoing with regular review across for SHIP CCGs to consider all SHIP CCGS • Engagement plan developed • Engagement activity underway 4. • Campaign work with partner CCGs Comms Network to discuss potential of two pan Discussions underway Improving health services… 18
Improving health services… 19
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