Commercial Presentation with product display 2017 Index 1. - PowerPoint PPT Presentation

Commercial Presentation with product display 2017

Index 1. Welcome to Casa Decor Pag. 3 2. Benefjts Pag. 4 3. Communication Platform Pag. 5 4. Facts and fjgures Pag. 6 5. Visitors’ profjle Pag. 7 6. How to participate with product display Pag. 8 7. Product Placements Pag. 9 8. Workshops Pag. 10 9. Sampling and tastings Pag. 11 10. “Find me” Contest Pag. 12 11. Exhibition Guide Pag. 13 12. Historical Data Pag. 14 2 2

Welcome to Casa Decor What is Why is it Casa Decor? a must? Casa Decor is the most exclusive Exhibition Because it is an unrivalled marketing of Interior Design and Lifestyle that takes and communications platform ofgering a place in Spain. Every year takes a difgerent unique opportunity for those companies building from the center of a town for a and professionals wishing to have optimum month and showcases in its more than 50 presence in exclusive and trendsetting spaces the best profgesionals and projects. surroundings. Tiis concept is unique in Europe How does Who can it work? participate? Professionals and Brands can hire a space Brands and companies wishing to promote their for the month that the exhibition lasts, for products and services in the Interior Design which they must prepare a design display and Construction sectors: materials, lighting, of the highest quality both in construction appliances, domotics, furniture, textiles etc. and aesthetic. Tie prices vary depending Is also an excellent showcase for high-end on the space category , size and location; brands looking for a platform with a difgerence, and also on the brand’s visibility across within an innovative and leading setting: motor, Casa Decor communication platform. cosmetic, fashion, luxury goods… 3

Benefjts Promotion Media Platform Difgusion Casa Decor is the perfect creative Each edition of Casa Decor Sensorial event for presenting, launching generates over a thousand news or promoting a product or items, printed and online, giving Marketing service , adapting to each client´s access to over 500 accredited requirements. Casa Decor is a reporters. Tiis turns the exhibition fmexible formula, ofgering varying into one the media’s most Casa Decor is a life types of participation, depending on relevant commercial and social interior magazine with a the desired objective. events of the year. high dose of emotional impact. Tie multi-faceted event is designed to stimulate all Commercial Direct the senses and bring the visitor a far closer Synergy Contact fjrst-hand experience of the products and services on ofger. It acts Tie Exhibition is the ultimate Each visitor at Casa Decor becomes as a source of inspiration platform for establishing commercial a prospective client for both brands relations between brands and and information. and professionals. Our visitor is an the professional sector (interior exclusive customer who loves the designers, architects, landscape decorating world and is a high- designers, fashion designers and income individual, present in situ to artists) connecting them directly to view the service or product on display. the quality and atributes of products. 4

Communication Platform Interior Design Online and Decoration Catalogue communication Awards + Exhibition Casa Decor places particular emphasis Casa Decor grants these prestigious in online marketing to target premium awards in recognition of the best Guide audience by posting regular website and designed spaces in each edition: the social networking site updates, Jury’s Award is granted to the best With over 200 glossy as well as by sending newsletters to decorated space, and the Visitors’ Choice luxury pages , Casa 6,000 registered companies and Award is selected exclusively by the Decor’s Catalogue is an professionals on its database. visitors who vote the most-liked space. outstanding promotional tool for exhibitors, as well as a graphic overview of Press Events the exhibition overview, its professionals and Conferences a essential publication Tirough the various events organized by for the media. Tiis year we Casa Decor (such as cocktails, breakfasts, Casa Decor will set up press introduce the Exhibition professional gatherings, workshops, etc) conferences since the announcement of Guide . A practical guide the building becomes the city´s buzzing the selected building before renovations handed free to all visitors. centre of professional, commercial and start, through to the close of the show. social activities during the month’s With hundreds of reporters in duration of the event. attendance , participants will expose and have the opportunity to establish contact with the difgerent media. 5

Facts and Figures Around 100-120 40,000 companies visitors During the event, Casa Decor Coatings and claddings, furniture, Over 100 receives close to a thousand appliances, textiles, lighting, domotics, cosmetics, motor, fashion... visitors per day, 85% of which professionals fall into the high and mid-high Any and all high quality products income bracket . Women represent fjnd a place in Casa Decor, a whole 60% and the average age ranges universe of trends and life style. Each event showcases around 50 between 40 and 50. projects , carried out by a number of teams that add up to around 100 2.000.000 € professionals . Casa Decor brings Large advertising together the most prestigious spent on media and promotion national interior designers and decorators, architects, landscape coverage budget designers, product designers and artists. News generated in the general Tie marketing, communication and and specialised media reach advertising strategy pursued by an expenditure of one and a Casa Decor, includes strong press half million Euros per edition. campaigns , both in print media and Moreover, Casa Decor ofgers a online, as well as precise marketing unique opportunity to connect actions in conjunction with local directly with the media to government, foundations, professional participants. associations, chamber of commerce and other promotional platforms. 6

Visitors’ profjle age gender 68% From 30 to 40 From 40 to 50 50 - 60 20 - 30 Over 60 Women 34% 25% 19% 14% 8% 32% Men Social class ocupation 52% 44% 36% 20% Other Middle Middle-upper Upper 48% class class classs Decoration professionals 7

How to participate With With your own your space product Hiring your own space in the event will allow Casa Decor provides the exhibitor with the opportunity of maximum visibility of those products, services or product placement through a third party’s decorated space, interior design projects that you wish to promote. by ofgering a range of modalities to contract, depending on the investment to be made. Prime Exhibitor • • Product placements Sponsor • • Workshops and tasting Promotional space • • Samplings Presence in a public space • • “Find me” contest Creative Display wall • • Visitor’s Exhibition guide 8