COLLARTS WRITTEN JOB APPLICATIONS PART 2: “COVER LETTERS”
COLLARTS COVER LETTERS Ask yourself: “What do I want to achieve with → this?” Do not just paraphrase what’s in your resumé. → Use it to SELL yourself. → Keep it brief and try not to be too formal (or → informal). It needs to sound like YOU. Read the job ad, job description and research → thoroughly. Follow a simple format. → Around 4 paragraphs of around 4 sentences per → paragraph. WRITTEN JOB APPLICATIONS
COLLARTS COVER LETTERS Example Job Advertisement Craft Beer Brewery – Social & Digital Media Coordinator The Crafty Hopper Brewery is looking for an experienced Social & Digital Media legend with a passion for all things hoppy and malty! We’re passionate about our product and we want you to be too! We need someone that can tell our brands story and help us spread the Crafty Hopper word. We’re making serious in-roads with our awesome craft beers winning numerous awards at the Tasmanian Good Beer Awards. We have a loyal following already, with your help we want to increase that and of course…sell more beer! If you have a proven track record telling engaging stories for similar brands, have some experience with Adobe Suite and a little photography savvy, we’d definitely like to hear from you. WRITTEN JOB APPLICATIONS
COLLARTS COVER LETTERS PARAGRAPH 1: Statement of Intent What you’re applying for and why I am writing to apply for the role of “Craft Beer Brewery - Social and Digital Media Coordinator” as advertised on seek.com.au. I’m particularly interested in this role because I am passionate about locally produced beers/wines and I have the skill set and experience to make a real success of this role. I love the fact that the craft beer industry in Melbourne is so strong and diverse and I believe that I can tell your brand’s story in a truly engaging way that sells. WRITTEN JOB APPLICATIONS
COLLARTS COVER LETTERS PARAGRAPH 2: Who Are You? What do you do? What have you done? I am an experienced social media manager and have created engaging content for many different brands in many different industries. I recently managed content and social media for The Funky Scoby Kombucha Company, coordinating their digital and social media increasing their Instagram followers from 800 to 2800 in just two months. This has in turn increased interest in the brand and as a result they are about to be stocked by IGA in the Melbourne Metropolitan area. I have intermediate design experience with an ability to do smaller design jobs on Adobe Suite and I am a pretty good photographer. I definitely have the photography skills for daily social media promo shoots and other ad-hoc content. WRITTEN JOB APPLICATIONS
COLLARTS COVER LETTERS PARAGRAPH 3: Relatability and Relevance Why do you want to work for them? Show that you’ve researched the company. I am familiar with Crafty Hopper beers and I absolutely love your new Natural Watermelon Sour Saison. I think that this beer is an absolute winner, however you have some competition from very popular Two Birds Brewery Melony Soursop, another great beer but I think yours has the edge. I believe that I could take your products to a new market and really increase your market share by telling your story. I love the history of your company from its beginning in a shed in Fitzroy and I think your new brewhouse restaurant/bar is going to be very exciting. I have great ideas on how to promote it, so I think it would be great to organize a meeting so we can chat about it. WRITTEN JOB APPLICATIONS
COLLARTS COVER LETTERS PARAGRAPH 4: Call to Action Ask for the interview. Keep it simple. I would be delighted to have the opportunity to chat to you about Crafty Hopper’s future Digital and Social Media strategy. I am available for a chat at your earliest convenience and look forward to hearing from you. Kind Regards, Clinton Scott WRITTEN JOB APPLICATIONS
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