Cold Pressure Council Overview Jeff ff William liams, s, - PowerPoint PPT Presentation

Cold Pressure Council Overview Jeff ff William liams, s, Chairman, Cold Pressure e Council & VP, General l Manager, r, Avure Technol olog ogies ies

Council Formation and Mission To lead, facilitate, and promote industry standardization, user education, and consumer awareness of High Pressure Processing.

Global HPP Food Market Today Europe North 24% America Asia 59% 10% Africa South 1% Australia America 4% 2% US$12 billion

Current HPP Market Segmentation Seafood & Fish Meat & Poultry 14% 28% Other HPP Food 16% Dairy 1% Sauces & Dressings Fruit & 3% Vegetable Dips, Juices & etc. Beverages 20% 18%

Seven Year Global HPP Food Market Growth Forecast 30 2x 2x 25 20 Billion llion 15 $ B 10 5 0 2017 2018 2019 2020 2021 2022 2023 Year ar

Cold Pressure Council – Initial Objectives Formation and Development of the Council Tiered membership levels for the organization – now available Organization of the annual HPP Summit Conference in 2018 and forward Creation of the High Pressure Certified program

CPC – Logo Program Creation of the High Pressure Certified program: • Guidelines for proper HPP use • High Pressure Certified logo for on-package use • 3rd party verification Creation of HPP Industry Standards for proper operations • 3rd party audit program for certification

CPC – What’s Happening Now Continued Development of the Logo Program • Juice Guidelines Completed • Other Applications following soon 2018 HPP Summit Conference Growth of the Organization - Membership

Cold Pressure Council – Longer Term Objectives Regulatory Collaboration & Influence • To maintain consistent standards of the use of HPP equipment for purpose of food safety Consumer Education & Messaging • Create the consumer desire to seek out foods and beverages that are high pressure processed Global Influence & Support

Applications

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