COFFEEHOUSE PLAN COFFEEHOUSE PLAN
What is the goal of tonight? • Provide you with more information more information regarding the coffee house. • Allow you to ask questions ask questions at the end. • So that you can make informed decision September 7 th .
Why a coffeehouse? • The most effective method to reach “ un-churched people un-churched people ” is starting new churches and new ministries. • This coffeehouse is a creative church plant. • The business end is really a means to fund the ministry.
Why a coffeehouse? • To reach college students and the community where they are. • To win people for Jesus Christ one cup of coffee at a time. • We want to “go” where the fish are and create a place they will be.
What would it look like? • A place where college students and community members would love to hang out, visit, dialogue, connect. • It would have free wifi, different seating options, a place for groups to meet to be utilized for meetings, Bible studies, and church services.
What would it look like? • A place where college students and community members would love to hang out, visit, dialogue, connect. • It would have free wifi, different seating options, a place for groups to meet to be utilized for meetings, Bible studies, and church services.
What would it look like? • All profits would go back into the community for missions as well as global missions. • Each month might have a theme for missions. • The ministry would be done by pastors and lay people who would utilize it for ministry.
What would it look like? • The church would not make money off of the coffee shop. • We essentially would be daily creating possibilities and possibilities and opportunities for ministry to opportunities for ministry take place both by pastors and laymen.
Would the church go back in Would the church go back in debt? debt? • The church has no plans to take out loans to purchase the lot or to build coffeehouse. • We would raise the money through church funding, grants, possible outside funding. • Our plans would be to open doors debt free .
What would it cost? • Lot would be $154,000. ($40k given) $114k left. • Building would need be drawn up by architect, but would be approximately 350,000 to 400,000. • Total project could be $500-650K depending on materials etc. Could be more or less.
Something to consider… If we were building a new sanctuary If we were building a new sanctuary we would spend much more than we would spend much more than that and we wouldn’t think much that and we wouldn’t think much about it. But, because it is off-site about it. But, because it is off-site and a creative approach we might and a creative approach we might have some hesitation. have some hesitation.
Shouldn’t we build here first? • We can go to three services and that would add another 300 seats. • We also want to stay mission focused and this would put the community first. • By doing so it keeps us focused on others rather than on us.
Shouldn’t we build here first? • Also, this project could drastically affect building plans here. • We want to put a net in the water in another location.
What will we be voting on? • To “ raise funds raise funds ” to purchase lot over by college on rouse street. • This vote does not guarantee does not guarantee lot. • It allows us to pursue raising of raising of funds for lot. funds • The vote does not include a does not include a building plan . That would come building plan later.
Strategy & Planning Session (Nazarene Church Coffee House) October 2013 Document for Feb 2014 Church Board Meeting Prepared by: Randy Robinson Business Consultant (620)687-5340 Randy66762@gmail.com
Report Outline Page # • Project Overview 3 • Recap Summary of Top 3 Items 4 • Review of Items 5-21 • Appendix: – Additional Marketing & Sales Tips 22-29 – CoffeeStats 30-31 – Church Board Questions 32 17
Project Overview • A Start-up Strategy & Planning meeting was conducted on October 1, 2013 by Randy Robinson, Consultant, for First Church of the Nazarene in Pittsburg, KS. • The Goal of the half day meeting was to discuss the possible opening of a Coffee House for College Student Outreach. • The observations/recommendations from this half day meeting are on the following pages. 18
Project Overview • A Start-up Strategy & Planning meeting was conducted on October 1, 2013 by Randy Robinson, Consultant, for First Church of the Nazarene in Pittsburg, KS. • The Goal of the half day meeting was to discuss the possible opening of a Coffee House for College Student Outreach. • The observations/recommendations from this half day meeting are on the following pages. 19
Recap Summary (Nazarene Church CoffeeHouse ) • Ultimate Objective: – Lay foundation for a satellite worship service location for College Students. • Self Sustaining profit wise & Attractive to Students • Location Preferences: – Walkable from PSU campus (via current sidewalk or possible future sidewalk) • Within geographic borders of Rouse, Broadway, Centennial & Quincy streets – Located on busy traffic route to catch non-student traffic for sustainability • Rank Order: #1 Rouse, #2 Broadway, #3 Centennial, #4 Joplin or Quincy – Lot big enough for Drive-thru & parking • Building Preferences: – Indoor: • Front “coffee shop” area approx. size of Pittsburg Starbucks – Key Feature: easy internal workflow drive thru window required • Back “meeting room/lounge room” area big enough for 2 adjacent rooms with a removable wall between that when removed would hold 100 people for special events/future worship services. (100 people could be mixture of row seating/table seating/counter bar standing – doesn’t have to be dedicated restaurant seating) – Outdoor: • Courtyard type area for outdoor dining w/ 4-5 tables w/ umbrellas (ala Starbucks) – Parking: check city requirements & possible adjacent unused parking lots 20
What do you want from this effort? (Measures of Success) Nazarene Church: • Plant a satellite Church for College Students – Size: 30 to start service, with goal to approach 100 students – Timing: Within 2 yrs of opening (Bible Study feeder in interim) • Self Sustainable – Profit: Breakeven (expect profitability during semesters/loss during breaks) – Timing: Ongoing Breakeven within 12 months (expect 9 months) 21
Ownership Structure • 3 rd Party LLC entity to ensure it’s run profitably like a business – Profits: All profits, after maintenance reserves set aside, donated back to Nazarene Church? • Timing of any Profit Donation – Monthly, Qtrly, last day of Tax period? – Losses: All losses, after reserves within LLC are depleted, will be contributed into the LLC from the Nazarene Church • Timing of any Loss contributions back into the business: – Monthly (or as needed in case of emergency) – LLC Board: 5? member Board comprised of Harvey Dean, Nazarene Church Reps (2-3?), other community influencers/business minded individual(s) • Timing of Board Meetings: – Monthly (weekly for first 6 weeks, every 2 weeks for weeks 7-12, monthly for weeks 13+) • Thoughts? 22
What is going to deliver those results? • Coffee House Offerings – Gourmet Coffee (37% of all coffee consumed in U.S. is Gourmet) • hottest beverage category, replacing soda & energy drinks for college kids – 40% of 18-24 yr olds drink coffee daily (2012) up from 31% in 2010 – 54% of 25-39 yr olds drink coffee daily (2012) up from 44% in 2010 – 75% of U.S. adults drink coffee, with 58% drinking it daily – Avg cups per drinker is 2.5 cups daily • Requirement: Premium Coffee Supplier (ala The Roasterie, KC known) – Gourmet Tea • can represent 10% of business, also growing category (174m daily tea drinkers vs 183m coffee drinkers – coffee has just exploited and innovated more than tea recently) (Supplier: The Roasterie or other premium supplier) – Food • 20% of Starbucks Revenue is from Food (the trick is to be able to do it quickly, simply, profitably – Starbucks microwaves their pre-made & shipped pannini’s!) • Current Thoughts: – Bagel sandwiches & bagels with toppings (smears) to address Breakfast, Lunch, Dinner, Snack times (possible Einstein Bros Bagels as supplier – KC known) – Pre-Packaged Re-Sale Offerings: Biscotti, Scones, Cookies, Chips, Mints 23
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