CHOSING A STUDY DESTINATION OVERSEAS A PRACTIONER’S PERSPECTIVE FROM INDIA Lakshmi Iyer Head of Education Sannam S4 Consulting Pvt Ltd
About Sannam S4 • Sannam S4 supports international organizations with their market entry and business development activities in India and China • We offer a single window to support an organisations needs as part of their journey of entering the Indian market. • Education is by far the largest single sector that we support • Supported over 75 education organisations with entry into India • Our team – Blend of UK/US/Canadian originated staff (with deep Indian experience) and local delivery specialists – 80 employees in India • Offices: New Delhi, Mumbai, Bangalore, Chennai and Pune
• Most research into decisions on studying overseas focuses on either the student or sponsor • Results are often at conflict with first-hand experiences on the ground • Could this be due to focus on the ‘wrong subject’? Background • How different would a Practioner's perspective be? • Email/ phone survey of in-country officers of overseas institutions • Sample of sixty-five institutions approached with questionnaires • Anonymity and data protection guaranteed Method • Represent UK, USA, Australia, Canada, Ireland & Singapore institutions • Collectively our respondents come in contact with over 20,000 students per annum • Much lower risk of biases • Cross section of destination countries Rationale • Nation-wide spread
POPULAR UNDERGRADUATE COURSES 1st Choice 2nd Choice 3rd Choice 5% MEDIA 5% STEM 5% ARTS 9% LAW 9% LIFE SC 5% HOSP & TOURISM 5% 12% 23% COMP SC 5% 6% 14% 32% 53% SCIENCE & ENGG 27% BIZ & MGMT 58% 29% 4
POPULAR GRADUATE COURSES 1st Choice 2nd Choice 3rd Choice MEDIA 20% ARTS 10% 5% LAW 10% 7% 10% HOSP & TOURISM 32% 7% COMP SC 10% 26% 53% SCIENCE & ENGG 40% 37% 33% BIZ & MGMT 5
REGIONAL INTERESTS 31% North East West South 38% Engineering #1 in South 41% 35% 23% 12% 4% 52% 18% 4% 8% 4% 18% 4% 12% 12% 4% 8% 14% 4% 10% 10% 8% 5% 5% 5% 4% 4% 4% 4% BUSINESS ENGINEERING LAW ARTS INFO TECH MATERIAL SC MARINE SC ARCHITECTURE HOSPITALITY SCIENCE HEALTH LIFE SC 6
KEY SOURCE CITIES – BY REGION SOUTH WEST EAST NORTH 3% 3% 4% 3% 2% 12% 18% 13% 26% 15% 24% 24% 24% 2% 11% 9% 11% 3% 12% 3% 6% 10% 9% 7% 7% 7% 6% 6% 4% 4% 4% 3% 3% 2% First Second Third
KEY CITIES – EMERGING MARKETS 2.0% Lucknow 1.4% Coimbatore 2.0% Bhubaneshwar 1.4% Bhopal 2.7% Nagpur 2.0% Guwahati 3.4% Kochi 4.8% Jaipur 2.7% Chandigarh 5.4% Ahmedabad 8.2% Bangalore 8.8% Hyderabad 9.5% Chennai 10.2% Pune 10.9% Kolkata 12.2% Delhi 12.2% Mumbai 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 8
WHY COUNTRY ‘X’ ? Employment Abroad 18% Financial Reason Financial Aid 15% Affordability 13% Univ advice 12% Immigration prospects 10% Have friends in host country 11% Have family in host country 7% Parental choice 6% Jobs in home country 5% Other 3% 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% 9
Fellowship Internship 2% Bursary 2% 4% Personal Loan 4% Family Savings 26% Full Scholarship 7% Personal Savings 11% Education Loan 24% Part Scholarships 20% EXPECTED SOURCES OF FINANCE
SOURCE OF INFO Friends 17% School/Institution 16% Exhibition/Fair 16% 15% Internet Office/Colleagues 10% 8% Family Print Adv. 7% 5% Other media Other Advertisement 4% Traditional Media 1% TV Radio 1% Billboard 1% 0% 2% 4% 6% 8% 10% 12% 14% 16% 18%
MOTIVATION Valued for global employment 19% Chance to settle overseas 15% Multi-cultural exposure 15% Will enhance salary prospects 14% Enhanced social prestige 10% Surprisingly low in hierarchy Value the qualification per se 11% Value of foreign degree in India 9% Earn while studying 4% Study even further 4% 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% 12
WHAT NEXT? 30% Work in host country 21% Work overseas 15% Decide after returning to India 13% Continue studies in host country 10% Set up business in India Continue studies elsewhere 10% 2% Continue studies in India 0% 5% 10% 15% 20% 25% 30% 35% 13
COUNTRY/ COURSE PHD 7% 15% PG 53% 67% 63% 85% UG 47% 27% 38% North East West South CANADA 11% 12% 13% AUS 21% 10% 6% 13% UK 37% 30% 29% 33% USA 32% 60% 53% 40% 14
Thank you! • Lakshmi Iyer Head, Sannam S4 lakshmi.iyer@sannams4.com +91 (0) 11 4212 4111
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