Chicago, IL USA W310 Creating the Business – And nd Life – You Desire Kevin Eikenberry Chief Potential Officer The Kevin Eikenberry Group Kevin@KevinEikenberry.com KevinEikenberry.com
pening Questions ons What is your fondest wis wish for the next 90 minutes? What are the challenges es and frustrations you are currently facing?
Why I Built This Se Session Because I know you To share what I have lea learned To answer the 100x aske sked questions To help you To help you help your C ur Clients
hy Me My background
hy Me My background My expertise My business
My Business Model el Product Devel velopment Remarkable Remarkable Speaking Brand Training Consulting
The Four Skills We e Must All Have Design IT Deliver IT Sell IT Systematize IT
he Biggest Mistake Mistake We Make We think technical ex echnical expertise is enough
The (Harsh) Reality ality Andrew Carnegie Thomas Edison Mrs. Fields Donald Trump What Peter Drucker said aid . . .
“The only purpose of “The only purpose of e of business is to get e of business is to get and keep a a Customer.” - Peter Drucker
“The business enterpri rprise has two – and only two – basic functio ctions: marketing and innovation. Marke Marketing and innovation produce results, all , all the rest are costs.” - Peter Drucker
“ . . .the aim of marketi arketing is to make selling superfluous. The ai superfluous. The ai he aim of marketing is to he aim of marketing is to know and understand rstand the Customer so well that the product or se service fits him and sells itse itself. ” - Peter Drucker
The Business We ar are Really In Customer Attraction Customer Retention Sales Marketing Customer Creation!
The Twin Laws of Succe of Success Association Collaboration
A Self Analysis – 1 - . Am I where I want to be? . Do I know what business I am re really in? / Do I know what I really sell? . Do I have one (or more) specific ific and meaningful Unique Selling Propositions (USPs)? . Is my business systematized so it . Is my business systematized so it so it runs like a machine? / Do I have so it runs like a machine? / Do I have predictable income streams? predictable income streams? . Do I have standard operating proc procedures for all major processes and functions? . Am I spending virtually all of my my time on the highest and best uses of my time ? . Am I making the money I deserve serve to make? . Do I always maintain a positive min ive mindset and feel a flow of positive energy? . Do I have a crystal clear plan for for my life? / Do I know exactly where I am going?
Self Analysis – 2 - . Am I prepared for changes? / Do Do I have a plan B? . Do I have confidence in my abilit ility to deliver new products and services to my Clients? . Have I overcome self -imposed limit limitations of income and happiness? 14. Am I OK with my failures? / Do I . Am I OK with my failures? / Do Do I handle rejection and/or Do I handle rejection and/or embarrassment well? embarrassment well? . Am I able to clearly see a differen rent life and business in the future? . Do I truly understand that anyon anyone can do anything? . Do I have someone else who unde understands my business and my challenges? . Do I have all the skills, knowledge owledge and tools I need to be successful . Are the results I get with business usiness, family, relationships and lifestyle as good as they should b d be? 20. Do I have the discipline to do wh what it takes?
Self Analysis – 3 - 1. Do I know the difference betwe between intelligent persistence and blind persistence? 2. Do I have the Client flow and and cash flow that I desire? 3. Do I have the ability to focus cus on all of the new ideas I get? 4. Do you feel like there is enou nough time to get everything done that you need to get done? that you need to get done? 25. Do I come from a place of ge genuine love and concern for others and their success? 6. Do I believe I have the skills skills today to succeed at the highest levels I desire? 7. Am I able to dump conventio ntional wisdom and pre-conceived notions if needed? 8. Do I recognize who I am and and what my strengths are? 9. Do I have the willingness and and energy to keep learning? 0. Do I have a system of account ccountability in place to help me stay
Self Analysis – 4 - 1. Do I get overwhelmed by the ma many things I could be doing or applying in my business? 2. Do I feel like I am accomplishin ishing what I want to achieve for mysel and my family? 3. Am I secure about my financial ial position? 4. Do I hardly ever worry? 4. Do I hardly ever worry? 5. Do I feel happy and content wit with myself, my life and my business? 6. Have I been able to get rid of my of my frustrations and truly enjoy life? 7. Do I get up excited every day, look , looking forward to what the day will bring? 8. Do I focus on the importance of e of my family, friends and the correct balance in my life? 39. Do I have the type and number er of Customers or Clients that I really want? 0. Is my business exactly where I e I want it to be?
About the Self Ana nalysis Reflection Understanding Coaching on a piece of pa f paper A tool and a model
Let’s Talk! Share your . . . ▫ Insights ▫ Ideas ▫ Thoughts ▫ Next Steps
even Ways to Improve your Business mprove your Business ow Write, write, write! Create a new product Add a new skill Sell more than time Become a better market keter Leverage new media and and market opportunities
our Next Steps Have a plan Ask the Dr. Phil question tion Do something now! Get intentional about th the Twin Laws of Success
For More Information tion and Resources o to: http://KevinEikenberry.c y.com/ASTD2010
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