Changing the World with Gen Z Shifra Cook Founder, Coin Research - PowerPoint PPT Presentation

Aug 24, 2022 •285 likes •461 views

Changing the World with Gen Z Shifra Cook Founder, Coin Research Generations are a product of their times Source: The Beatles, Tom Hanley/ Today . David Bowie, Masayoshi Sukita. The Spice Girls.

Changing the World with Gen Z Shifra Cook Founder, Coin Research
Generations are a product of their times Source: ¡The ¡Beatles, ¡ Tom ¡Hanley/ ¡Today . ¡David ¡Bowie, ¡ Masayoshi ¡Sukita. ¡ The ¡Spice ¡Girls. ¡Madonna, ¡Britney ¡Spears, ¡Kanye ¡West ¡ ¡ ¡
These times are … . 1. Post Digital 2. Post Recession 3. Post Truth
A context of continual change …
… and integration of on & offline worlds Source: ¡Tron ¡
Mended Little Hearts: integrating action on & offline Source: ¡Studio ¡AKA, ¡Saatchi ¡& ¡Saatchi, ¡Mended ¡LiAle ¡Hearts ¡
Immediacy Accessibility Creation Dialogue
Be inclusive
2. Post Recession
Generation Grafter Source: ¡RNLI ¡Instagram ¡
Facilitate opportunities to get involved
3. Post Truth
Authentic face of your organisation Source: ¡Macmillan.org.uk ¡
Total transparency Source: ¡lendwithcare.org ¡
• Constant evolution, evaluation and innovation • 2-way conversation • Provide opportunity • Foster trust: transparency & authenticity • Build the relationship now
Thank you Shifra Cook Founder, Coin Research

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