Jobs, Jobs, Jobs Gen Y, Gen Y, Gen Y 4,500,000 4 500 000 Vacation - PowerPoint PPT Presentation

Jobs, Jobs, Jobs

Gen Y, Gen Y, Gen Y 4,500,000 4 500 000 Vacation Home First Baby Purchase (Females) 4 000 000 4,000,000 First Kid to College 3,500,000 3,500,000 First Marriage (Females) Move-Up Home Purchase 3,000,000 Life First Home Expectancy Purchase 2,500,000 Retirement Retirement Age 2,000,000 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 57 59 61 63 65 67 69 71 73 75 77 79 81 83 85 87 89 91 93 95 97 99 101 103 Source: � Various

The Demographics of the City g p y Net New Household Growth 2006- Distribution of Households by Age of 2013 by Age of Householder Householder 14,000 25% Baby Boom Gen Y 11,986 12,000 21% 20% 20% Baby Boom Baby Boom 18% 10,000 9,077 16% 15% Gen Y 8,000 6,180 11% 6,000 10% 7% 4,000 3,583 2,522 5% 2,212 2,191 4% 3% 2,000 50 0 0 0% 0% Age 15 - Age 25 - Age 35 - Age 45 - Age 55 - Age 65 - Age 75 - Age 85+ Age 15 - Age 25 - Age 35 - Age 45 - Age 55 - Age 65 - Age 75 - Age 85+ 24 34 44 54 64 74 84 24 34 44 54 64 74 84

Bay Area Rental Prices $5 000 $5,000 $4,500 $4,000 $3,500 Monthly � Rent $3,000 SF � Bay � Area Urban � Seattle $2,500 $2,000 $1,500 $1,000 $ , 300 500 700 900 1,100 1,300 1,500 Unit � Size � (Sq. � Ft.)

Not so fast $5,000 $5 000 $4,500 $4,000 $3,500 Monthly � Rent $3,000 SF � Bay � Area Urban � Seattle City � of � SF $2,500 $2,000 $1,500 $1,000 300 500 700 900 1,100 1,300 1,500 Unit � Size � (Sq. � Ft.)

The Renter Nation? The Renter Nation? $5,500 SF $5,000 $4,500 $4,000 $3,500 $3 000 $3,000 $2,500 $2,000 $2,000 $1,500 $1,000 200 400 600 800 1,000 1,200 1,400 1,600 1,800 2,000 Institutional Rents Resale Monthly - L3M

Affordability Heat Map Median � Income � as � a � % � of � Median � Home � Price

Pipeline For Rent For Sale 70,000 Units 56,000 Units 9% of Existing Inventory 9% of Existing Inventory 6% 6% of Existing Inventory f E i ti I t

Future Supply vs. Demand 28,000 For � Sale � Deliveries 26,000 Rental � Deliveries � 24,000 Residential � Demand 22,000 20,000 18,000 ume nned � Delivery � Volu 16,000 14,000 12,000 Pla 10,000 8,000 6,000 4,000 2,000 0 San San N San Mateo N � San � Mateo S � San � Mateo S San Mateo NW Santa NW � Santa Rem Santa Rem � Santa Tri � Valley Tri Valley Urban Urban Fremont/ Fremont/ North 680 North � 680 Francisco County County Clara � County Clara � County East � Bay Hayward Corridor

Infill is the Future 4 500 4,500 4,000 3,500 3,000 e Units in Pipeline 2,500 2,000 1,500 1,000 500 0 0 10,000 20,000 30,000 40,000 50,000 60,000 Zip Code Population Density Source: � US � Census