26/9/2014 Tencent Innovation Lecture @ NTU Lee Foundation Lecture Theatre, WKWSCI 18 Sept 2014 • WeMage Challenge Kick-Off – Dennis Sng, ROSE Lab, NTU • WeChat: Reinventing Messaging – Amy Cao, WeChat International Business Group • Image Technology behind WeChat – Leo Xiao, WeChat Pattern Recognition Centre • Using Speech Technology in WeChat – Ralph Rao, WeChat Pattern Recognition Centre • Interactive Games, Lucky Draw, & Refreshments Challenge Co-Organisers & Partners Co-Organisers Supporting Partners 1
26/9/2014 Objectives & Scope • Objectives – Expose students to the potential of Mobile Visual Search technology – Boost Mobile Visual Search APP development in Singapore • Scope – Develop a mobile application that directly calls one or more of the APIs provided. – Develop a mobile application that calls a server side engine, which makes use of one or more of the APIs provided. How to Participate? • Open to all students, alumni, faculty, staff and aspiring entrepreneurs – Teams of 2 - 4 competitors (<1 must be a NTU student) – Team diversity is encouraged – Team members must reside in Singapore during the competition period • Develop Mobile Apps – Any kind of App: eCommerce, Education, Games, Social Media, etc – Need to make use of Image Recognition API of WeChat Smart Platform • All Intellectual Property rights will belong to the team 2
26/9/2014 WeChat Smart Platform • Provides APIs for – Image Recognition – Speech Recognition • Participating teams are to develop apps which call these APIs – Use of Image Platform is Mandatory for this Challenge – Use of Speech Platform is Optional Image Datasets Images + metadata #Images Images Only #Images Landmarks: Asia ~100 Book covers ~100 Landmarks: Europe ~75 CD covers ~200 Landmarks: North America ~40 Movie posters ~240 Bags: Handbags, Luggage ~80 Products (general) ~150 Book covers ~200 Datasets: http://wemagechallenge.sg/resources/datasets.html 3
26/9/2014 Benefits to Participants • Mentorship & Training – Technical development support and training by experts from NTU ROSE Lab and Tencent’s WeChat team – Business development support and training by experts from NTU Ventures – Mentorship and incubation to further develop and commercialise your application • Prizes & Grants – 1 st Prize of S$10,000 – In addition, up to S$10,000 grant for each of the Top 3 teams for further development of prototypes into more commercial ready apps* * Terms & Conditions apply Timeline Date(s) Work Item 25 Sep 2014 Registration of Teams & proposed Apps 29 Sep 2014 Idea Generation Workshop by NTUitive (NTU Recess Week) 30 Sep 2014 Technical Workshop by ROSE & WeChat (NTU Recess Week) team 9 Oct 2014 Assignment of Mentors to Teams. Commence development of Apps. 9 Jan 2015 (TBC) Submission by Teams 16 Jan 2015 (TBC) Judging and Prize-Giving 4
26/9/2014 Training Workshops (29-30 Sep 2014) Venue: � Theatre @ The Nest � Innovation Centre Idea Creation Workshop 29 Sept 2014 5:00 – 8:30pm • Aim: To discuss – Key ingredient of sustainable and viable business – Customer discovery and validation methodology by “out of building” customer interview – Lean start-up approach for setting up a start-up • Facilitators – Lai YY, Senior Asst Director (Enterprise Development), NTUitive – Kee Thian Seng, Mentor, NTUitive 5
26/9/2014 Technical Workshops 30 Sept 2014 30 Sept 2014 9:30am – 1:00pm 5:00 – 8:30pm • Introduction to Image Search (~1 hours) – By Asst Prof Yuan Junsong, NTU (morning session), or Dr Sreyasee Das Bhattercharjee, NTU (afternoon session) • WeChat Image Platform Tutorial (~1.5 hours) – By Barney Hu, Tencent – Each Team to bring at least 1 laptop with Android development environment (eg. Eclipse or Android Studio) Business Mentors (NTUitive) • Kelvin Ong – CEO, FocusTech Ventures • Kee Thian Seng – Consultant & Mentor, NTUitive • Rahul Harkawat – Angel Investor & Venture Partner, G2V Accelerator • Ong Sang Bin – Angel Investor & Mentor 6
26/9/2014 Submission, Judging & Prize Giving • Submission (to be • Judging & Prize Giving (to confirmed) be confirmed) – Friday, 9 Jan 2015, 2pm – Friday, 16 Jan 2015 (full- day) • Teams to Submit: • Evaluation Format – Project Presentation – Presentation & Demo (15 – Video of demo (2 min) minutes max) – Judges Q&A (10 min) – Judges Discussion (5 min) Judging & Prize Giving (16 Jan 2015) Venue: � Theatre @ The Nest � Innovation Centre 7
26/9/2014 Judging Criteria Concept Does the application have a clear target market or audience? Does the application address a clear need, problem, or opportunity, and is the (30%) solution clearly explained? Innovation Did the team make use of technically innovative approaches to address the need/ problem? (30%) Did the team use an appropriate level of technology to address the need/ problem? Execution Is the application easy to use? Does the application have a professional degree of production in terms of user (30%) interface, visuals, and audio? Does the application perform well and respond crisply to input? Does the application make effective & appropriate use of the WeChat Smart Platform API? Presentation Does the team’s presentation clearly describe their application concept & innovations? & Demo (10%) Did the demo show the team’s ability to execute the project? Thank You WeMageChallenge.sg 8
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