No Smoking Day Vishnee Sauntoo Local Organisers Health - PowerPoint PPT Presentation

No Smoking Day Vishnee Sauntoo

Local Organisers Health professionals NHS stop smoking services Local Councils Pharmacists GPs Dentists Opticians Prisons, Military Schools, Colleges MPs

Leaptastic launch on Leap Year Day • More than 50 people were able to 'take the leap' on our 3D street art • Almost 30 MPs posed with our campaign photoboard

Media coverage • 1,948 pieces of coverage (987 print, 377 • National print and broadcast, 584 online) broadcast hits for our • Opportunities to see – 160 million shisha story including Highlights included: Radio 5 Live, BBC • ITV's Lorraine show - Ambassador Duncan Breakfast, Sky News, Bannatyne • BBC Radio 4's Today prog - Betty McBride Independent i, Mirror, Sun, on dangers of shisha Financial Times, BBC Online. • Our blog for Independent's website on shisha was their 'most read' • Features -Full House, Practical Parenting & Choice magazines

Regional reaction to villain Big Cig

Trade press

Specialist media

Video content • More than 870 people watched our QuitCam vlogger Danny Pittal, stub out his last cigarette. His three other video diaries have been viewed between 400 and 700 times. • Almost 2,700 people watched our Duncan Bannatyne film Social Media • 2,259 tweets about No Smoking Day on March 14 itself • 133 new Facebook likes on No Smoking Day • 14,000 visits to the website on the day

Awareness and participation Awareness of No Smoking Day 53% smokers (61% 2011; 48% 2010; 61% 2009) 39% general public (51% 2011; 39% 2010; 50% 2009) Participation on the Day 16% of aware smokers (12% 2011; 17% 2010; 15% 2009) Number of smokers who quit – 760,000 Smokers who took a positive step - 1.5 million

Evaluation - demographics Awareness & participation of No Smoking Day -vs social class and gender Awareness of No Smoking Day (%) [1] Participation on the day (%) of aware smokers [1] Any positive response (%) [1] 60 50 40 Percentage (%) 30 20 10 0 General Smokers Male Female Male Female AB C1 C2 DE public

Evaluation - age Awareness and Participation of No Smoking Day vs Age of smokers 70 60 50 Awareness of No Smoking Day (%) [1] Participation on the day (%) of aware 40 smokers [1] Any positive response (%) [1] 30 20 10 0 16-24 25-34 35-44 45-54 55+ Age (Smokers)

Organiser feedback “I thought the website was really helpful. The lesson plan ideas etc. were really good and helped me plan our day. I liked the regular emails, with the count down to the day, as smoking isn’t a main aspect of my job it helped me keep it in the forefront of my mind.” “It is a very necessary part of all our work in this service that we have a service like yourselves to give us support, info and the back up to deliver our services.” “The website and use of Social Media was fantastic. I think it would help for next year to encourage more services to use Social Media to maximise impact online and get 'No Smoking Day' trending.”

2013

2013 • Campaign pack will now include FREE posters and leaflets (campaign handbook, 5 posters and 50 leaflets) • Order your merchandise from No Smoking Day shop and get free posters and leaflets • Rolling the campaign out to event organisers and in addition to healthcare professionals that BHF work with – extending the stakeholders • Sign up for free packs on nosmokingday.org.uk