Cella’s 2017 In House Creative Industry Report Insights for Staying Creative and Keeping Top-Tier Talent Jackie Schaffer, VP and General Manager, Cella Nick Scholz, Solutions Marketing Manager, Workfront 1
Presenters Jackie Schaffer Vice-President and General Manager Cella Nick Scholz Solutions Marketing Manager Workfront 2
The 7 th Edition 3
About the Report Designed to: Validate and Provide Direct Operational Creative Insight Teams Highlight Best Practices 4
About the Report Consists of more than 100 questions 5
About the Report 375 senior-level respondents 6
Points of Interest 7
Team Dynamics To which senior executive does your division report? 8
Team Dynamics How many direct reports does the seniormost creative leader have? 9
Team Dynamics How many direct reports does the seniormost creative leader have? Front-line managers more often have a reasonable number of direct reports; 78% have six or less. 10
Team Dynamics Which of the following best describes your group’s ability to work remotely? Which of the We afford complete autonomy to following best our employees with defined expectations of task completion. describes your group’s ability to practice flex-time? 11
Team Dynamics 12
Hours Worked 13
Talent Market 14
Talent Market 15
Talent Market –Talent is Scarce Source : US Bureau of Labor Statistics, “Job Openings and Labor Turnover Survey” 16
Talent Market – Quit Rates Source : US Bureau of Labor Statistics, “Job Openings and Labor Turnover Survey” 17
Talent Market – Unemployment Rate Source : US Bureau of Labor Statistics, “Job Openings and Labor Turnover Survey” 18
Talent Market 19
Tips for Retaining Your Best People • Encourage Work/Life Balance However You Can – Centralize: Get more efficient tools – Efficiency: Create processes for better execution – Visibility: Balance workloads with Resource Scheduling – Offer Remote Work Options – Implement Flex Schedules 20
Tips for Retaining Your Best People Make Training and Coaching a Priority Q: Does your team have an established training budget Q: Do you have adequate time to provide your team each year? coaching and development? 21
Tips for Retaining Your Best People • Recognize Great Work – Reduces Attrition – Increase Engagement – Encourage Creativity 22
The Amazing Expanding Ops Manager Q: Is there a dedicated operational role? (dedicated to focusing on the department’s process, systems and technology, vendor management, financial management and reporting) All Teams Teams of 30+ 23
Digital vs. Traditional Demands 24
Work Intake Practices 25
Management Systems … 26
… Proofing Systems … 27
… and Their Administrators Q: Does you have a dedicated resource managing your Q: Does you have a dedicated resource managing your DAM system? project management tool? 28
About the Survey Publisher 29
About the Survey Publishers 30
Download the full report • Criteria for prioritizing work • Who’s tracking time, and how • Greatest challenges for leaders • How other team handle chargebacks • Movement outside the creative group • … and more! 31
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