Cara Romeo Assistant Library Director/Community Services Librarian, K. O. Lee Aberdeen Public Library (SD)
Library Programming for Adults From Start to Finish Cara Romeo Assistant Library Director/Community Services Librarian, K.O. Lee Aberdeen Public Library, 215 4 th Ave SE, Aberdeen, SD 57401 605-626-7097 cara.romeo@aberdeen.sd.us www.aberdeen.sd.us/library
More? With Less? • Does more mean quantity? • Possibly more diverse/variety • Less funding? • Less time in planning?
Online Resources VERY IMPORTANT TO REMEMBER: When looking at programming & events at other libraries, think about how it would work in your library. Make the changes to make it fit your community and on the scale your library can handle. http://www.programminglibrarian.org https://www.postermywall.com https://www.canva.com https://piktochart.com/formats/posters https://crello.com/create/posters Your state humanities or arts councils have great grant opportunities
Your Community, Your Patrons • Understanding the people you serve is key to your success. Here are a few questions to get you thinking about your community.
• What type of events happen in your community? The Arts 5 Art Galleries Award winning art & cultural center Active Civic Symphony & Community Theatre Images: with permission from Aberdeen Area Arts Council Images: with permission from Aberdeen Civic symphony & Community Theatre
• What type of events happen in your community? Sports/Outdoor Activities Images: with permission from Aberdeen Parks Rec & Forestry Department
• What type of events happen in your community? Cultural Activities CHS Native American Student Association Farming & Ranching African & Middle Eastern Restaurants Celtic Faire & Highland Games Powwows & Celebrations
What does your community look like? • Who attends those events? Families, singles, 20- 30’s somethings, senior citizens, college students, etc. Images: with permission K.O. Lee Aberdeen Public Library
Shortcut Program Template Purpose for Program • Something beyond book clubs • Increase awareness of collection/library • Community Connections When • After 5 pm and before 8 am, mornings/afternoons • Not during season: football/theatre • Enough time to publicize Budget • No Money-No Problem-Partnerships • Grant $ • Humanities Councils/Arts Councils
Program Plan Questions to Answer • What type of program you want to • What space is available? offer? • Date & Time? • Specific topic: What’s popular or “hot” • Budget right now in your community or • Registration or fee elsewhere? • Format: Hands on class, demo, seminar • Partnerships • What library goal does this satisfy? • Marketing budget/avenues/timeline • Who is your audience?
Program Plan Example • Health Related-Educational • Essential Oils-Everyday Use & Cooking • Demonstration • Public Education goal on the strategic plan • Adults/General Public • Library Kitchen • Evening/Samples provided/ 6:00 pm • $50-$100=supplies $250 advertising • No registration and no fee Image used with permission from The Prairie Homestead • Local EO Store/Distributor/Nutritionist (The Oil Room) Possibly local hospital • Social & traditional media avenues
Publicity Materials • JPEG for all social media: FB, Instagram, Twitter, SnapChat, Pinterest, web • Ads from Newspaper • Email alerts/blasts
Publicity Social Traditional Media Media Paid Ads Online Resources Print Material
Zero Funds Programs Partners with funding: Multi Cultural-Somali • Local Diversity Coalition:$ food & printing • Police Department • African Grocery Store • African Restaurant • Social Media-publicity • Library provided the facility and staff time Images: K. O. Lee Aberdeen Public Library, used with permission
Zero Funds Programs Financial Literacy Partners with funding & expertise • Local banks-financial literacy experts • Real Estate Agents-everyone or no one (no favorites) • Nonprofit Housing Agencies • Social Media-publicity • Library provided the facility and staff time
Zero Funds & Zero Partners
Program Ideas Health Literacy: Seasonal Health Fairs • Health Fair for ENTIRE family • Not just the winter but summer safety too • Focus on overall health-yoga, cooking, mental health, etc. • Partners: Hospitals/clinics, colleges, Fire & Rescue, social services
Program Ideas South Dakota Humanities Speakers Bureau Libraries pay a $50 grant application fee; SD Humanities pay presenters & their expenses. Image used with permission from Bruce & Tess Find your state’s Humanities Council: http://www.statehumanities.org/the-state-humanities- councils/find-a-state-council/
Community Experts
Community Artists & Musicians
Local Author Fair
Statistics Attendance • More or less than anticipated Cost • Publicity, materials, contracts, budgets Partnerships • Did they follow through? Good? Bad?
After the Event Pictures Attendance Cost $ Master Gardeners Seed Starting 35 adults • Free - Press release to 8 elementary aged children newspaper & radio • Free - Social Media 17 people had never been to • Created posters in our library before house. $25 printing • Gardeners brought their 20 people first time to attend a program supplies. Gave away at the public library seed plantings for door prizes. Image with permission from the K.O. Lee Aberdeen Public Library
Survey Questions • Age: 18-24, 25-39, 40-55, 56-70+ Demographics • City residents, county • Do you have a library card? • Is this your first time visiting our library? Previous • Have you attended a program before? If so, which one? Experience • Are you interested in providing a program/demo for the library? • Was the topic/program interesting or entertaining? About the • Did it start and end promptly Program • Was it “as advertised?” • What other topics would you attend?
Wrap Up Notes & Survey • Strike while you have them onsite • Take a quick verbal survey • Have paper surveys available when they leave • Make your notes before you leave the building • Refresh and add to your notes the next day
Thank you! Library Programming for Adults From Start to Finish Cara Romeo Assistant Library Director/Community Services Librarian, K.O. Lee Aberdeen Public Library, 215 4 th Ave SE, Aberdeen, SD 57401 605-626-7097 cara.romeo@aberdeen.sd.us www.aberdeen.sd.us/library
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