Candidat didates s Toda day Hirin ring g Toda day Unemployment at a 7 year low Model business buyer behavior - Expect a transparent and personalised experience Candidate decision journey now 41% longer 16 with an average of touch points Taking longer to hire at ~52 days Only 10% of releva levant talent lent is active Only 4% are ‘hire ready’ today
Today’s Candidate Journey See Read See Facebook Posts CEO Tweets See Blog Follow Company Instagram Posts Page on LinkedIn Watch Company Videos Register Visit Visit for Talent Network Glassdoor Company Website Watch Visit Careers Employee Website Testimonials Click Engage on Multiple Visit with Recruiter Email Attend Online Careers (or Apply) Read Career Event Website Progression The “flight of the bumblebee” demands tracking the entire “digital footprint”
What at conte tent nt actua uall lly y drives ves candi ndidat date e engage gagement ment EDUCATION Talent development Hiring manager insights Subtle EVP introduction AWARENESS CONSIDERATION Mission, vision and values Industry insights Employer value proposition Colleague career stories Employer news Talent brand Expert opinion Career progression Employee insights What others say Peer knowledge Specific opportunities
Today’s Candidate Journey See Read See Facebook Posts CEO Tweets See Blog Follow Company +3 +1 Instagram Posts Page on LinkedIn Watch +1 +5 +1 Company Videos +5 Visit Register Visit Glassdoor for Talent Network Company Website Watch Visit Careers +5 +3 Employee Website +10 Testimonials +5 +5 Click Engage on Multiple Visit with Recruiter Email Careers (or Apply) Read Career Attend Online +3 Website Progression Event +15 +10 +25 +10 The “flight of the bumblebee” demands tracking the entire “digital footprint”
Identifying ‘hire ready’ candidates:
Who Goes Where, When?
Built ”Candidate First” – Mobile + Tablet + Desktop
“Privacy only for those who can afford it is not ok." Javier Ruiz, Open Rights Group December 2017
Let’s talk GDPR… .
What does this mean for you as recruiters? You need to keep in touch regularly with each and every candidate who you might potentially hire in the future. You need to tell them how you are going to use the information you hold about them and give them every opportunity to say no. You need to track this and retain and audit trail. This needs resource…or technology. What can you automate in the GDPR? • Unsubscribes • Retention policies • Data subject access requests • Subject information updates and corrects • Legal basis of processing a subject records • Deletion of incorrect data
Only 4% of candidates are ‘hire ready’ today
"The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.’" Jamie Turner, SIXTY Marketing February 2017
RESULTS EMEA + USA , Software Engineers (Analog, Digital, Applications, CAD)
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