Cancer Research UK Stacey Arnold TOBACCO CONTROL DOES IT MATTER? - PowerPoint PPT Presentation

Cancer Research UK Stacey Arnold

TOBACCO CONTROL

DOES IT MATTER? Up to 64,500 cases of cancer could be prevented in the UK by going smoke free Smoking causes over a quarter of UK cancer deaths and nearly one in five cancer cases Up to two thirds of all long-term smokers will be killed by their habit

WHY WE NEED A SMOKE FREE GREATER MANCHESTER

TAKING A READING: TRAFFORD • 16.4% of adults smoke, and while this is in line with the England average it belies the fact that in some areas smoking prevalence is as high as 40% • 29.3% of adults in routine and manual occupations smoke (England average: 26.5%) • The correlation between deprivation and smoking prevalence is well known. Tackle smoking in the most deprived areas = address health inequalities. • Smoking costs society an est. £54.6m per year. • Roughly 4,299 people wouldn’t be below the poverty line if smoking costs were returned to the household. • Lung cancer incidence in Trafford is significantly higher than the England average.

TAKING A READING: TRAFFORD • Smoking accounts for half the difference in life expectancy between social class 1 and 5 • Smokers who require care in later life cost Trafford Council £2.8m and NHS £7.3m p/a • Employers will save an average of £1,664 per year in productivity for every smoker who quits • 90% of smokers start before the age of 19 – by the age of 20, 80% regret they ever started

SO WHAT CAN BE DONE?

IT PAYS TO QUIT… • Giving up smoking is the best thing a person can do for their health. • Comprehensive tobacco control is the best thing a local authority can do for public health • Smokers need the specialist support to quit via local Stop Smoking Services • Smokers are around three times more likely to quit with specialist support and medication • Evidence-based tobacco control measures include: - commissioning Stop Smoking Services - mass media campaigns to inspire quits - measures to target the illicit tobacco trade • Services are encouraged to be e-cigarette friendly - supporting people to quit as part of a harm reduction strategy

WHAT WE’RE DOING

WORKING NATIONALLY… • Developing national and local policy on Tobacco Control • Building political will at all levels: Westminster, Devolved Nations, EU, Local Government • Influencing external strategies and policies – calling on the Government to publish the new Tobacco Control strategy • ‘Don’t Quit on Us’ campaign – to put public health funding on a sustainable footing and protect services • UK e-cigarette research forum, with Public Health England • Commissioned policy research: ASH/CRUK local authority report

WORKING LOCALLY… • Funding research locally – our Manchester Institute is a Lung Cancer Centre of Excellence • Joining the Greater Manchester Tobacco Control Leaders’ Network and other groups • Building relationships with local authorities to ensure prevention remains a priority • Engaging councillors and candidates on cancer and tobacco control policy • Providing practical support for GPs, CCGs and primary care professionals across GM • Raising public awareness via the Cancer Awareness Roadshow • Delivering Talk Cancer training for community- based healthcare professionals

WHAT CAN YOU DO?

TRENDS IN LIFE EXPECTANCY AND HEALTHY LIFE EXPECTANCY BY IMD FOR TRAFFORD (2009-2013)

NHS WHO Tackle the Statement of Framework illicit trade & Support for Convention health Tobacco on Tobacco inequalities Control Control Local TOBACCO: Government Health and ON THE Declaration Wellbeing POLITICAL on Tobacco strategy AGENDA Control Invest in Tobacco Local health Stop control plans marketing Smoking and alliances campaigns Services BEAT CANCER SOONER: TOBACCO CONTROL

WORKING WITH YOU… Detailed analysis of Working in partnership Ensuring specialist likely smoking rates to improve tobacco NCSCT training for within localities using control and cancer Healthy Lifestyle staff ACORN data screening uptake Councillor engagement Supporting the tobacco Tobacco Audit of Tobacco Control S with community and steering group and the Control activity using workforce and public development of a CLeaR health more widely tobacco control plan

WHAT MORE CAN BE DONE… In 2014/15 Trafford had 1300 successful quitters at 4 weeks – just 36 quitters above the lowest rate in the North West = increase capacity within your Healthy Lifestyle service and Public Health team = retain as many of the elements of a specialist Stop Smoking Service as possible = inspire quits and drive footfall through health promotion 2013/14: £10,171,000 2014/15: £163,513 £10,455,800 2015/16: 1.6% £160,394 £11,698,859 1.53% £166,130 1.42%

SUPPORTING YOU

WE CAN HELP WITH… • Briefings, speaking notes and notices of motion • Policy advice and support • Local cancer statistics, including local profiles • Advocacy with external partners • Local visits to our research facilities, shops and Cancer Awareness Roadshows • One-to-one meetings and Tobacco Control presentations • Workforce engagement on smoking cessation • Support prevention work within primary care

ANY QUESTIONS?