CAM
ROLLER
SPRING
CASE
UIAA INTERNATIONAL CLIMBING AND MOUNTAINEERING FEDERATION UNION INTERNATIONALE DES ASSOCIATIONS D’ALPINISME
4 kN STATIC LOAD 110 kg at 3 m/s DYNAMIC LOAD
SIMPLE
SIMPLE LIGHTWEIGHT
SIMPLE LIGHTWEIGHT RELIABLE
$100
$100 $60
$100 $98 $60
$22 $22 COGS
$60 $38 $22 GROSS MARGIN COGS
$38 RETAIL MARKUP $98 $38 $22 GROSS MARGIN COGS
500,000 CAVERS, CANYONEERS, AND CLIMBERS
4% ANNUAL MARKET GROWTH
1200K ANNUAL PROFIT $825K 800K INVESTMENT 400K 0 1 3 5 YEAR
1200K ANNUAL PROFIT 7% 800K MARKET SHARE 400K 0 1 3 5 YEAR
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